How the Blue Gate Theatre reached hundreds of new patrons and secured a 70% opt-in rate through strategic digital engagement.
While the Blue Gate Theatre is a premier destination in Shipshewana, they faced a common hurdle: misconceptions about their lineup.
The venue needed to break through regional awareness barriers and attract a younger, more diverse demographic that wasn’t familiar with the world-class quality of their performances.
“How do we turn ‘never-beens’ into loyal patrons while capturing enough data to target them for a lifetime?”
We created an irresistible incentive that rewarded engagement and provided deep demographic insights.
The “Mega Ticket Giveaway” offered five pairs of tickets to five different shows—giving winners a full season of entertainment and driving high interest.
Entry forms captured critical data points: concert-going habits, previous attendance history, and specific interest categories for future retargeting.
Strategic social media promotion leveraged media platforms to drive traffic and increase follower counts across Facebook and Instagram.
“This valuable data allows the Blue Gate Theatre to create targeted email campaigns specifically designed for first-time visitors and use personalized messaging based on attendance patterns.”
Let’s discuss how a tailored media strategy can drive awareness and engagement for your business.