---
title: "Success Story: City of Fort Wayne"
description: City of Fort Wayne's interactive Clean Drains Campaign educates residents on storm drain care, driving engagement through quizzes, videos, and incentives, resulting in valuable community data.
---
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Success Story: City of Fort Wayne
# City of Fort Wayne Clean Drains Campaign
Meeting environmental protection and public education needs through interactive engagement and data-driven outreach.
[Explore the Payoff](https://blog.federatedmedia.com/success-stories/city-of-fort-wayne#results)
Email Me the Story
## The client
The City of Fort Wayne has served the community's infrastructure and environmental needs for generations. They are a well-respected municipal partner and work diligently to meet the environmental protection and public education needs of the Fort Wayne area.
### Infrastructure
Needs met for generations
### Environment
Protection needs
### Community
Well-respected partner
### Education
Meeting public needs
The Challenge
## Identify & Educate
The Core Issue: While the City of Fort Wayne is a well-known entity, not enough people recognize the need to properly maintain storm drains. This negligence threatens the water supply and infrastructure functionality.
#### Misconceptions
Many residents simply don't understand how their individual actions impact the broader environmental system.
#### The Knowledge Gap
Beyond engagement, the City needed to learn the *specific* knowledge gaps people have to adjust future messaging.
## The Solution
We asked: Would it be easiest to learn about drain care through a boring pamphlet, or an engaging quiz?
- 01 Interactive Quiz
- 02 Video Companions
- 03 Prize Incentives
### The Quiz Mechanism
We created a quiz and sent it to a large database of Fort Wayne residents. Questions covered proper disposal methods, storm drain maintenance, river system knowledge, and community cleanup. This allowed us to gauge awareness and educate simultaneously.
### Educational Content
We used Federated Media's Morning Show Teams created videos as educational companions distributed alongside the quiz. Visual learning reinforced the content, helping residents better understand their role in environmental protection.
### Incentivized Action
To drive participation, the incentive for taking the quiz was that everyone was entered to win prizes related to environmental stewardship.
## The Payoff
Great results and a treasure-trove of valuable data.
1,849
Total Participants
People engaged with the quiz
600
Pledges Made
Pledged to do their part to properly dispose of household waste
350
Opted In
Opted in to receive City of Fort Wayne communications
### Beyond the Numbers
"The City received a treasure-trove of valuable data about what knowledge gaps exist among residents regarding proper drain care and environmental stewardship. This valuable data can be used as part of future educational campaigns that specifically communicate to each person in a way that will help guide them to becoming regular environmental stewards for the City of Fort Wayne."
## Ready to achieve similar results?
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