Through a Multi-Market Radio Promotion
While Shipshewana Trading Place is a recognizable regional destination, driving consistent attendance to a large, in-person flea market presents ongoing challenges.
Online shopping alternatives and changing consumer habits make it more difficult to keep flea markets top of mind, especially among potential visitors who may not have recently attended. Additionally, they needed a way to better understand their audience and build long-term engagement through owned marketing channels such as email and social media.
Combating the shift to online shopping alternatives.
Need for better demographic understanding and engagement.
A coordinated multi-market radio promotion across country stations in Fort Wayne and South Bend.
Combined on-air radio messaging, email marketing, social media promotion, and website placement to reach potential visitors across northern Indiana and southwest Michigan.
Winners received a $50 gift card, an overnight stay at the Farmstead Inn, and free parking—a package designed to showcase the full Shipshewana experience.
Incentivized actions like watching videos, following on social, and subscribing to niche newsletters (Antique Auctions, RV Park, etc.) for extra entries.
The campaign attracted a highly desirable audience, with over 80% female participation, aligning closely with the target demographic for antiquing.
"By building a highly engaged regional audience, the promotion created ongoing opportunities to stay connected with potential visitors and continue driving flea market attendance throughout future seasons."
Let's discuss how a tailored media strategy can drive awareness and engagement for your business.