---
title: "Success Story: TinCaps Holiday Lights"
description: Discover how the TinCaps transformed Parkview Field into a holiday hotspot with a successful family-focused contest and multi-channel promotion strategy.
---

[Success Stories](https://blog.federatedmedia.com/success-stories)

# [Success Story: TinCaps Holiday Lights](https://blog.federatedmedia.com/success-stories/tincaps-holiday-lights)

 Written by [Ryan Williams](https://blog.federatedmedia.com/success-stories/author/ryan-williams) | Jan 16, 2026, 8:25:29 PM

Success story: TinCaps holiday lights

# Repositioning a baseball venue for the holiday season

 How the Fort Wayne TinCaps used a family-focused contest campaign to introduce a brand-new seasonal attraction at Parkview Field.

[Explore the payoff](https://blog.federatedmedia.com/success-stories/tincaps-holiday-lights?hs_amp=true#results)

 Email me the story

## The problem: Launching without precedent

 In December 2024, the TinCaps introduced a Holiday Lights walk-through exhibit. As a first-time attraction, the organization faced significant hurdles:

- No prior attendance history or audience data to guide expectations.
- Requirement to communicate Parkview Field's potential as a holiday destination.
- Limited promotional window to build awareness in a new market segment.

### Strategic objective

 "Quickly generate awareness and interest for an event the community had never experienced before."

## The solution: family VIP contest

 Multi-channel engagement strategy

#### Multi-channel promotion

 Coordinated campaign execution across radio, social media, and email channels.

#### VIP prize package

 Included four VIP tickets, train ride passes, and a food & beverage gift card.

#### Visual storytelling

 Incorporated visual elements of the lights display to help participants understand the experience.

## The payoff

 Measurable growth & market impact

1,588

Total entries

56.3%

Email opt-in rate

1,147

Social connections

70.9%

Female participation

##### Market positioning

 Helped position Parkview Field as a year-round community entertainment destination.

##### Establishment

 Attendance exceeded expectations, establishing the foundation for an annual event.

## Strategic takeaways

 This campaign demonstrated the power of contest marketing as a tool for launching a new seasonal experience. By combining visual storytelling, family-focused incentives, and multi-channel promotion, the TinCaps successfully:

Insight 01

Captured participation data and grew owned audiences for future marketing.

Insight 02

Engaged household entertainment decision-makers (70.9% female audience).

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