As radio streaming audiences continue to grow, advertisers have unmatched opportunities to deliver targeted messages to engaged listeners. Personalized ads resonate with audiences, boosting key metrics like brand recognition, purchase intent, and conversion.
Digital platforms give fans the flexibility to tune in anytime, anywhere, and from any device — including smartphones, smart speakers, and any connected device. Fans can access their favorite stations, podcasts, and hosts at their convenience. As a result, listenership is on the rise — radio streaming represents 13% of all AM/FM radio listening in 2024, up from 8% in 2018.
Streaming combines the strengths of traditional radio with the precision of digital advertising. Marketers have two ways to reach Federated Media’s radio streaming audiences: advertise on a radio station’s stream or select a targeted audience to deliver ads across our Fort Wayne and South Bend stations.
Streaming allows radio stations to offer extensive targeting options tailored to listener interests.
Federated Media’s most popular categories include:
At Federated Media, our streaming capabilities are the same as programmatic ad buying, where advertisers can buy spots in real time with granular targeting precision. However, instead of airing across a programmatic network, your ads run on the radio streams of Federated Media’s highly rated and popular radio stations.
Our most popular streaming radio stations include news/talk, sports, country, pop, and active rock, offering advertisers a variety of ways to connect with their ideal customers.
Advertising on local streaming radio is similar to programmatic radio buys, in that businesses can buy ads that will be delivered to a targeted audience.
However, programmatic ads through large networks are limited and may not be truly local. Advertising on local streaming radio allows local businesses to tie into local events and promotions unique to local stations. Even large networks that have programmatic ad spots on local stations don’t have the same offerings for promotional opportunities. The same campaign on local streaming radio with the same impressions is more likely to drive a higher ROI than large network programmatic advertising.
Ready to launch a streaming radio campaign? Federated Media’s marketing specialists can design a customized campaign that reaches your most engaged audiences and delivers measurable ROI.