The Federated Media Blog

As leaves fall and the air turns chilly, it is time to tackle an important task: planning your 2025 marketing budget. Every business has unique [...]

Two channels are better than one in advertising. Pairing radio advertising with digital marketing creates a powerful synergy.

Your email database is more than just a list of customers to send emails to — it’s a toolbox of advanced marketing capabilities.

What’s the first thing you do before shopping at a new business? If you’re like most people, you probably Google them – and that’s exactly why your [...]

Whether you’re a seasoned blog writer or fresh on the scene, you’re likely to run into a major problem: not knowing what to write about.

Email marketing is one of the most effective techniques in an advertiser's toolbox. Consumers opt-in for email clubs, providing your business a [...]

More Americans are listening to audio than ever, as local radio and podcasts expand the listening choices.

Sports fans need a radio station to call home, and that’s exactly what 1380 The Fan is for. This station is what you turn on for the latest in [...]

Sweepstakes are centered around the game of chance. What isn’t up to chance is how impactful they can be for your radio marketing.

Technology evolves, but email remains a top choice for reaching consumers. Americans check their email up to 20 times a day. But here's the catch: [...]

There’s no doubt your business wants its marketing to succeed. But how will you know if you’ve reached your goals if your efforts aren’t measurable?

When you invest in advertising, you want to see a strong return on that investment. Leads are crucial in determining success, but how do you measure [...]

Leads and contacts alike are useful in the sales pipeline but, when it comes right down to it, leads will take you much further. Let’s find out why.

Hot A/C stations are the ones you turn your dial to when you want to hear the hot hits of today and those from the past 20 years. No, contrary to [...]

Everywhere you look, Americans are tapping out messages on their smartphones. Text messaging, or short messaging service (SMS), is one of Americans’ [...]

Email marketing can be your business’ secret weapon, grabbing customers’ attention and generating leads and sales—if you do it right. When emails [...]

Also known as text message marketing, SMS marketing (AKA “short message service”) is one of the most effective ways to engage with your customers. [...]

Consistency is the secret sauce of a winning radio advertising strategy, and that’s even more important in an election year. Local businesses don’t [...]

With Election Day looming, radio listeners are bombarded by a lot of political ads. But don’t fret; amid the noise, local businesses can successfully [...]

Inflation affects absolutely everything. Nothing and no one is exempt.

Everyone wants to make the most of their marketing budget. Even the smallest adjustments can make a big difference in your business’s revenue.

Beyond the weather, there’s one subject that most people bring up when small talk starts – the news.

Though there are commonalities that span across all ages, each generation has traits that set them apart from the others. When you use those traits [...]

Marketing strategy goals are the stepping stones toward major business goals that affect your entire company. In order for them to have value, they [...]

Consistency should be your number-one priority when it comes to your business’s brand. But how are you supposed to remain consistent over a number of [...]

Creating a multimedia marketing campaign is the most efficient way to maximize the ROI of your advertising. Multimedia campaigns allow you to reach [...]

As a business owner, you might dread the off season. After all, we all enjoy when business is booming and it can be disheartening when things slow [...]

Podcast listening is at an all-time high as of 2024, with almost 100 million Americans (age 12 and older) listening to podcasts on a weekly basis.

If your phone feels like a phantom limb, don’t be ashamed. Instead, rest assured that millions of other people feel the same. And, given that fact, [...]

Country music listenership has changed a lot over the years. What was once a genre that attracted mostly its own superfans is becoming more and more [...]

When you partner with Federated Media, rest assured that you’re in good hands. The reason we’re so thorough with the work that we do is because far [...]

Artificial intelligence (AI) has made incredible advancements lately that could make marketing a whole lot more successful (and a whole lot easier).

It’s no secret that digital media creates brand awareness. But did you know that radio can be just as effective (if not more so, when paired with [...]

If there’s one word you should remember when thinking about marketing strategies, it’s this: diversify! Using one tactic for all of your marketing [...]

Being well-rounded is a great trait, in life and in advertising – namely within your campaigns that rely on radio commercials.

Imagine this: you’ve created the perfect radio ad. It has a great hook that grabs listeners’ attention for a big event happening at your business and [...]

In a world where national satellite radio and AI-driven radio stations are common, we at Federated Media believe that live, local talent matters.

What comes to mind when you think of rock music? Let’s talk about who exactly is listening to rock radio in northern Indiana — and why your business [...]

Nonprofits are an essential part of the community, and supporting them is a wonderful way for your business to give back. Whether it’s a school, [...]

Nowadays, it’s not just enough for businesses to offer a quality product or service at a fair price to earn customers. Now, consumers expect the [...]

When you donate to St. Jude Children’s Research Hospital, no matter the amount, you make a positive impact on children’s lives all over the world.

Most of us have entered an online contest in our lifetime. Whether you wanted to win a new coffee maker or a new deck, the idea of that prize tempted [...]

Planning a marketing budget looks different for every business, but no matter what, you must be ready for your plan to change (probably more than [...]

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail” – and, while that’s relevant to many facets of business, it rings [...]

It’s the last quarter of the year, and for many businesses, that means budget season. For marketing teams, that means deciding how much money to [...]

Business owners and marketing managers aiming to have their business’s website appear on the first page of search engine results pages are often [...]

In today's digital age, consumers often voice their questions directly to their smart device through a voice assistant like Alexa or Siri or apps [...]

Consumers see thousands of advertisements and marketing messages every single day, between social media posts, radio ads, emails, targeted display [...]

The way consumers make purchases has changed drastically over the years.

First-party data has always been a key to success for businesses, but it’s not just about collecting email addresses to toss in a bucket for later.

Influencer marketing is a powerful marketing tactic that puts a megaphone on an influential person’s recommendations. More than 5 billion people [...]

A social media influencer campaign combines the power of word-of-mouth referrals with the power of a social media ad. It’s like a personal [...]

As social media usage has exploded in the last decade, so too has the rise of social media influencers — people who partner with brands to promote [...]

If you want to ensure your cause marketing campaign is reaching people, partnering with someone who has already earned the trust of loyal followers [...]

Cause marketing can make a huge impact for charities, your community and for your business, inside and out. While it involves a unique strategy, it [...]

Cause marketing is playing a bigger role in consumer consumption. In fact, a 2021 study from IBM Institute for Business Value found that 44% of [...]

Facebook’s reach is massive and its ad platform offers businesses a valuable tool for reaching specific groups of customers. Their recent policy [...]

Digital marketing is an incredibly accessible means of reaching customers because it puts you in contact with a wide group with little investment on [...]

Although some believe that email marketing is an outdated way to reach current and potential customers, it is still one of the best ways to get the [...]

Customers love video. Its popularity is soaring as more people spend time browsing and scrolling through their apps online. Businesses can benefit [...]

Over the past couple of years, employers have likely noticed differences in prospective employee demands when looking to join a company. Employees no [...]

Video has established itself in online marketing, especially with the rise of social media. With the thriving success of TikTok, the social media [...]

As search engines become increasingly sophisticated, their algorithms evolve accordingly and become more adept at bringing relevant, quality [...]

Email marketing is still one of the most effective tools available today, but an email marketing campaign requires a quality email database to [...]

Now more than ever, companies need new employees. However, it takes time and effort to conduct recruiting amid all the other work tasks. Perhaps it [...]

Many business owners rely on Google Analytics for insight into their website traffic. Whether setting up search engine optimization or seeking site [...]

Maintaining engagement with your customers is crucial for forming your base and nurturing ongoing relationships. Interacting with those in your area [...]

SEO is frequently used and widely misunderstood as a term. However, SEO is a widely valuable tool in your marketing kit and one that could provide [...]

Due to privacy concerns, cookie tracking has gotten some negative coverage in recent years. Some companies have vowed to reduce business access to [...]

Data is central to business in many ways, and some types of data impact small businesses more than others. First-party data is among the most useful [...]

Most nonprofit organizations rely on the generosity of a community of donors to support their mission. To provide even more services, nonprofits [...]

A lot of businesses are hiring right now. That means it’s more important than ever for your business to stand out from the crowd when recruiting [...]

It can be incredibly challenging to connect with your audience in the modern digital landscape. Despite having fans connected through social media, [...]

Data has always been a significant aspect of marketing, but these days, collecting and interpreting data is essential for businesses that want to [...]

Not only an incredibly effective but also a cost-efficient tactic, email marketing is a cornerstone of many successful marketing strategies and [...]

The online world is constantly changing, and Facebook is preparing to make some big shifts itself. Aside from changing their name, they’re also [...]

E-commerce companies commonly use search engine marketing (SEM) to attract and engage customers. But SEM's potential extends far beyond a single [...]

Even email marketing established itself as a valuable marketing branch, providing a considerable return on investment while continuing to grow. Some [...]

Search engine optimization (SEO) is an integral part of maximizing visibility online and helping customers find you, and because of this, adhering to [...]

In marketing, especially as a business owner, it's common to invest in projects by seeing what sticks. However, it's essential to know that just [...]

Gone are the days of network television's dominance over the airwaves. While cable's mass adoption spelled the beginning of the end, streaming [...]

Even during the best times, it can be challenging to attract the talent you need. With employees on the hunt for the best job opportunities, it's [...]

Understanding a client's needs is the foundation of any successful business. Delivering results and helping customers relies on finding where [...]

When most people think of content marketing, they probably think of blogs. However, the term is actually much broader, including many online [...]

So much of the world today has transitioned online. More people rely on their phones and computers to find places to go and things to buy through [...]

Businesses can learn a lot about a prospective media partner by their pitch. Some media partners roll right into their pitch deck as soon as [...]

Most marketing professionals know keywords' importance to search engine marketing (SEM) efforts. Keywords help businesses gain a more prominent [...]

Video targeting and OTT are effective marketing tactics. While they are both visual mediums, they are entirely different when it comes to their [...]

Just three decades ago, the Internet was a novelty, with only a few thousand sites and a few million people browsing for up to an hour on any given [...]

Businesses must stop thinking of social media marketing from a sales perspective and instead approach it to engage customers.  Social media isn't [...]

When you partner with Federated Media, you're partnering with a company with a history and a culture of innovation. Starting as a small radio [...]

Today, businesses need a digital presence more than ever before. The overwhelming majority (85 percent) of consumers research products or brands [...]

With their rising popularity amongst advertisers, it’s crucial to remember streaming and over-the-top (OTT) service advertising is not a linear [...]

Federated Media has been in the business of promoting companies like yours in the Fort Wayne and South Bend areas for decades now. We have helped [...]

The most effective marketing strategies should combine traditional media like radio, TV, and newspapers with digital avenues such as email marketing, [...]

Digital marketing reaches nearly every consumer in your company's target. Social media ads, display ads, and content marketing all play a role in [...]

With consumers spending more time online than ever before, search engine marketing (SEM) has become an essential component of an effective marketing [...]

Many brick-and-mortar retailers have invested in developing websites, social media pages, content, and blogs to establish an online presence. Today, [...]

Your company's website is a vital component of a successful marketing strategy. Of course, it's not enough to attract visitors to your site. You also

When a user sees or hears an advertisement, it is called an impression. In digital, impressions occur anytime someone opens an app or loadsa web [...]