Imagine, two hours of live radio time where your business is the star. It’s possible! When your business hosts a live remote, we bring the radio station to you, creating exclusive moments to hype your brand and connect with listeners.
Today’s radio stations can set up temporary studios at nearly any location, including a business or event. These live remote broadcasts are more than a typical 30-second spot. It’s a chance to speak directly to your customers and tell them what your business is all about. It’s also a way to draw fans to your location and engage them with prizes, demonstrations, and giveaways.
Sounds exciting, right? We agree. Live remote broadcasts require detailed planning and preparation, and marketers want to see strong returns for the investment. Here are five ways to get the most out of a remote broadcast.
Set Your Goals
When you host a remote broadcast, prioritize meaningful interactions. Your objective might be to generate sales, attract foot or web traffic, or collect emails and phone numbers for future engagement.
Whatever your objective, define how to track and evaluate success, such as leads, sales, social engagement, or new emails. Work with your radio account executive to plan the remote broadcast with your goals in mind.
What Will You Talk About?
Chances are your business is always growing and changing, but a live remote is a focused moment. When the DJ gives you the mic, you have an opportunity to promote new products, offer promotions, or tell your story.
While we don’t recommend scripting everything, it’s a good idea to jot down talking points and ideas. Need help? Radio hosts are masters at speaking directly to the audience and can offer pointers and ideas.
Make Your Business the Star
When you host our station at your business or event, or at a booth, your business gets preferential treatment.
At each live break, our host speaks live from your location – creating innovative opportunities to integrate your message and your voice. Your staff can chat with our hosts, give an audio tour, or interview attendees.
It gets even better: Your live reads air at the opening of every commercial break, before any pre-recorded spots from other advertisers run, elevating your messaging.
Plan an Exciting Event or Promotion
If you want radio listeners to turn out for your event, make it worth their while. You can host a live remote from your physical location and make it a party with prizes, contests, and free samples.
Amp up the entertainment by setting up at a popular local event that your business sponsors, such as fun runs, parades, and food and music festivals. The more you entice your customers to attend, the better your turn out will be.
Pro tip: Partner with a local organization or charity to collect items or donations at the live remote for added exposure and community service.
Spread the Word
When you partner with a radio station for a live remote, you’re working with marketing experts. We’ll maximize your exposure by plugging your event on air and online, as well as sending out emails to radio station listeners who are most likely to attend the event or become your customer.
You can augment the station’s promotion with your own efforts: post on your social media channels, send emails and texts to your customers, and use in-store signage to create buzz.
Ready to see how a live remote can elevate your marketing? Federated Media’s marketing experts are here to help create a memorable event that leverages our popular stations, talented hosts, and loyal audiences. Tell us your goals, and we’ll design an exciting event that delivers results.
