How a Digital Marketing Expert Can Help Your Business

Implementing a digital marketing strategy is integral to your business’ success. Without working on your online presence, it's hard to reach your [...]

Traditional Marketing and How It Fits Into a Digital Space

With more than half of the world's population using the internet, digital marketing keeps gaining momentum. However, traditional channels can't be [...]

Digital Marketing 101: 30 Terms You Need to Know

  The digital marketing world is full of industry-specific terms. It's important to understand what these terms mean for the purpose of clear [...]

Why You Should Incorporate Digital Advertising With Your Radio Spots

By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase [...]

Why Your Business Should Add Digital Components to Your Next Radio Campaign

Radio is a popular listening medium for consumers in all age groups and reaches groups with diverse demographics. That makes radio an excellent [...]

How to Effectively Integrate Your Digital and Radio Advertising Creative for Bigger ROI

Several years ago, market research company Colmar Brunton conducted a comparison study of different advertising channels about sales uplift.

5 Tips for Combining Your Digital and Radio Advertisements

Combining your digital and radio advertisements can increase your odds of success if you're looking for a way to improve all your advertising [...]

How to Measure ROI During Tough Times

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out [...]

How Your Business Spends On Marketing During the Pandemic Will Affect You Later

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]

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