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How to Write a Grant in 3 Easy Steps

Most nonprofit organizations rely on the generosity of a community of donors to support their mission. To provide even more services, nonprofits [...]

Understanding the Future of Facebook Ads

The online world is constantly changing, and Facebook is preparing to make some big shifts itself. Aside from changing their name, they’re also [...]

Become an Industry Authority with Blogs

Search engine optimization (SEO) is an integral part of maximizing visibility online and helping customers find you, and because of this, adhering to [...]

Increase Your Digital Marketing ROI with Display Ad Campaigns

Just three decades ago, the Internet was a novelty, with only a few thousand sites and a few million people browsing for up to an hour on any given [...]

How Your Digital Marketing Elevates Your Sales

Today, businesses need a digital presence more than ever before. The overwhelming majority (85 percent) of consumers research products or brands [...]

Key Qualities to Look for in a Marketing Partner

The most effective marketing strategies should combine traditional media like radio, TV, and newspapers with digital avenues such as email marketing, [...]

How Has the Consumer Journey Evolved

Digital marketing reaches nearly every consumer in your company's target. Social media ads, display ads, and content marketing all play a role in [...]

What Website Fixes Can Lower Your Blog's Bounce Rate

Your company's website is a vital component of a successful marketing strategy. Of course, it's not enough to attract visitors to your site. You also

Why You Need A Dedicated Social Media Manager

In the early days of social media marketing, many business owners simply added that responsibility to their existing marketing team. However, doing [...]

The Consumer Journey And Your Sales Funnel, Explained

Business owners hear a lot of buzzwords about the best ways to run their business. Two phrases commonly thrown around are “the consumer journey” and [...]

How Radio Enhances Addressable Geofencing

For small businesses, reaching your local audience is a crucial part of establishing and growing your business. Using location-based marketing helps [...]

How To Determine Your 2022 Marketing Strategy And Budget

Ongoing business growth is reliant upon building upon past successes and correcting where your plan didn’t succeed. Reviewing your effectiveness year [...]

Is The OTT Advertising You Bought True OTT?

OTT has seeped its way into our collective consciousness and daily habits. However, for how much the terms are thrown around few marketers truly [...]

Why Match Your Radio and Digital Display Advertising Messages

Radio advertising is an invaluable tool to spread brand awareness of your business, products, and services. It allows you to reach a large, often [...]

Why Web Copy is the Backbone of Your Website

Small businesses don't have the same marketing advantages as large corporations, which means they must get more creative to reach the audience most [...]

How Your Blog Brings More Attention to Your Website

Incorporating a blog into your overall marketing plan can provide a considerable boost to your business's online presence. A well-designed and [...]

How Implementing an Annual Plan Increases ROI

Business owners often get caught in the flow of marketing and sales once their campaigns begin, and momentum takes over from there. While that works [...]

The Type Of Media Moms Love

Americans spend a lot of time consuming media throughout their day. A recent study shows that American adults are consuming 666 minutes of media each [...]

How Your Metrics Overlap: Combining Radio & Digital

Although some marketing channels are more effective in general than others, the best way to get the most attention possible on what you have to offer [...]

How To Show Your Community Support In Your Marketing

Forging relationships is what makes businesses succeed. When it comes down to it, a business that supports their community through their marketing [...]

Which Marketing Strategies Work Best for Your Small Business?

As a small business owner, it's not easy for you to compete with the big guys. Big business has the advantage of greater brand awareness, economies [...]

Marketing's Most Frequently Asked Questions

Launching a marketing campaign can feel utterly overwhelming for business owners who would rather spend their time providing excellent products and [...]

Top 5 Blog Posts of 2020

The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the year [...]

Why You Should Advertise Post-Holiday

After the holidays, trends in consumer spending take a dip. Those who received gift cards have to spend them, and others might need to exchange or [...]

Is OTT the Future of Video Ad Inventory?

In 2019, the share of subscription OTT service users in the U.S equaled 55.3%. That figure is expected to increase to 60.6% by 2023. The significant [...]

The Benefits of Advertising on Social Media

Social media advertising is now a core component of many companies' marketing strategies. In 2019, ad spend on social media platforms amounted to [...]

7 Signs Your Agency Does Cookie-Cutter Marketing

When you start working with a marketing agency, you need to put some faith in the company's actions; results don't become obvious immediately. To [...]

Is Your Digital Advertising Actually Working?

Advanced analytics tools in the field of digital marketing have made it easy to produce mounds of data. From user engagement metrics to conversion [...]

What is Digital Advertising?

Companies are continually looking for ways to connect with the right audience, generate leads, convert prospects, and drive sales. Over the past 25 [...]

How a Digital Marketing Expert Can Help Your Business

Implementing a digital marketing strategy is integral to your business’ success. Without working on your online presence, it's hard to reach your [...]

Traditional Marketing and How It Fits Into a Digital Space

With more than half of the world's population using the internet, digital marketing keeps gaining momentum. However, traditional channels can't be [...]

Digital Marketing 101: 30 Terms You Need to Know

  The digital marketing world is full of industry-specific terms. It's important to understand what these terms mean for the purpose of clear [...]

Why You Should Incorporate Digital Advertising With Your Radio Spots

By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase customer [...]

Why Your Business Should Add Digital Components to Your Next Radio Campaign

Radio is a popular listening medium for consumers in all age groups and reaches groups with diverse demographics. That makes radio an excellent [...]

How to Effectively Integrate Your Digital and Radio Advertising Creative for Bigger ROI

Several years ago, market research company Colmar Brunton conducted a comparison study of different advertising channels about sales uplift.

5 Tips for Combining Your Digital and Radio Advertisements

Combining your digital and radio advertisements can increase your odds of success if you're looking for a way to improve all your advertising [...]

How to Measure ROI During Tough Times

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out new [...]

How Your Business Spends On Marketing During the Pandemic Will Affect You Later

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]