The Federated Media Blog

Two channels are better than one in advertising. Pairing radio advertising with digital marketing creates a powerful synergy.

Your email database is more than just a list of customers to send emails to — it’s a toolbox of advanced marketing capabilities.

Creating a multimedia marketing campaign is the most efficient way to maximize the ROI of your advertising. Multimedia campaigns allow you to reach [...]

Cause marketing is playing a bigger role in consumer consumption. In fact, a 2021 study from IBM Institute for Business Value found that 44% of [...]

Facebook’s reach is massive and its ad platform offers businesses a valuable tool for reaching specific groups of customers. Their recent policy [...]

Digital marketing is an incredibly accessible means of reaching customers because it puts you in contact with a wide group with little investment on [...]

Due to privacy concerns, cookie tracking has gotten some negative coverage in recent years. Some companies have vowed to reduce business access to [...]

Most nonprofit organizations rely on the generosity of a community of donors to support their mission. To provide even more services, nonprofits [...]

The online world is constantly changing, and Facebook is preparing to make some big shifts itself. Aside from changing their name, they’re also [...]

Search engine optimization (SEO) is an integral part of maximizing visibility online and helping customers find you, and because of this, adhering to [...]

Just three decades ago, the Internet was a novelty, with only a few thousand sites and a few million people browsing for up to an hour on any given [...]

Today, businesses need a digital presence more than ever before. The overwhelming majority (85 percent) of consumers research products or brands [...]

The most effective marketing strategies should combine traditional media like radio, TV, and newspapers with digital avenues such as email marketing, [...]

Digital marketing reaches nearly every consumer in your company's target. Social media ads, display ads, and content marketing all play a role in [...]

Your company's website is a vital component of a successful marketing strategy. Of course, it's not enough to attract visitors to your site. You also

In the early days of social media marketing, many business owners simply added that responsibility to their existing marketing team. However, doing [...]

Business owners hear a lot of buzzwords about the best ways to run their business. Two phrases commonly thrown around are “the consumer journey” and [...]

For small businesses, reaching your local audience is a crucial part of establishing and growing your business. Using location-based marketing helps [...]

Ongoing business growth is reliant upon building upon past successes and correcting where your plan didn’t succeed. Reviewing your effectiveness year [...]

OTT has seeped its way into our collective consciousness and daily habits. However, for how much the terms are thrown around few marketers truly [...]

Radio advertising is an invaluable tool to spread brand awareness of your business, products, and services. It allows you to reach a large, often [...]

Small businesses don't have the same marketing advantages as large corporations, which means they must get more creative to reach the audience most [...]

Incorporating a blog into your overall marketing plan can provide a considerable boost to your business's online presence. A well-designed and [...]

Business owners often get caught in the flow of marketing and sales once their campaigns begin, and momentum takes over from there. While that works [...]

Americans spend a lot of time consuming media throughout their day. A recent study shows that American adults are consuming 666 minutes of media each [...]

Although some marketing channels are more effective in general than others, the best way to get the most attention possible on what you have to offer [...]

Forging relationships is what makes businesses succeed. When it comes down to it, a business that supports their community through their marketing [...]

As a small business owner, it's not easy for you to compete with the big guys. Big business has the advantage of greater brand awareness, economies [...]

Launching a marketing campaign can feel utterly overwhelming for business owners who would rather spend their time providing excellent products and [...]

The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the year [...]

After the holidays, trends in consumer spending take a dip. Those who received gift cards have to spend them, and others might need to exchange or [...]

In 2019, the share of subscription OTT service users in the U.S equaled 55.3%. That figure is expected to increase to 60.6% by 2023. The significant [...]

Social media advertising is now a core component of many companies' marketing strategies. In 2019, ad spend on social media platforms amounted to [...]

When you start working with a marketing agency, you need to put some faith in the company's actions; results don't become obvious immediately. To [...]

Advanced analytics tools in the field of digital marketing have made it easy to produce mounds of data. From user engagement metrics to conversion [...]

Companies are continually looking for ways to connect with the right audience, generate leads, convert prospects, and drive sales. Over the past 25 [...]

Implementing a digital marketing strategy is integral to your business’ success. Without working on your online presence, it's hard to reach your [...]

With more than half of the world's population using the internet, digital marketing keeps gaining momentum. However, traditional channels can't be [...]

The digital marketing world is full of industry-specific terms. It's important to understand what these terms mean for the purpose of clear [...]

By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase customer [...]

Radio is a popular listening medium for consumers in all age groups and reaches groups with diverse demographics. That makes radio an excellent [...]

Several years ago, market research company Colmar Brunton conducted a comparison study of different advertising channels about sales uplift.

Combining your digital and radio advertisements can increase your odds of success if you're looking for a way to improve all your advertising [...]

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out new [...]

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]