Forging relationships is what makes businesses succeed. When it comes down to it, a business that supports their community through their marketing [...]
Which Marketing Strategies Work Best for Your Small Business?
As a small business owner, it's not easy for you to compete with the big guys. Big business has the advantage of greater brand awareness, [...]
Marketing's Most Frequently Asked Questions
Launching a marketing campaign can feel utterly overwhelming for business owners who would rather spend their time providing excellent products [...]
Top 5 Blog Posts of 2020
The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the [...]
Why You Should Advertise Post-Holiday
After the holidays, trends in consumer spending take a dip. Those who received gift cards have to spend them, and others might need to exchange or [...]
Is OTT the Future of Video Ad Inventory?
In 2019, the share of subscription OTT service users in the U.S equaled 55.3%. That figure is expected to increase to 60.6% by 2023. The [...]
The Benefits of Advertising on Social Media
Social media advertising is now a core component of many companies' marketing strategies. In 2019, ad spend on social media platforms amounted to [...]
7 Signs Your Agency Does Cookie-Cutter Marketing
When you start working with a marketing agency, you need to put some faith in the company's actions; results don't become obvious immediately. To [...]
Is Your Digital Advertising Actually Working?
Advanced analytics tools in the field of digital marketing have made it easy to produce mounds of data. From user engagement metrics to conversion [...]
What is Digital Advertising?
Companies are continually looking for ways to connect with the right audience, generate leads, convert prospects, and drive sales. Over the past [...]
How a Digital Marketing Expert Can Help Your Business
Implementing a digital marketing strategy is integral to your business’ success. Without working on your online presence, it's hard to reach your [...]
Traditional Marketing and How It Fits Into a Digital Space
With more than half of the world's population using the internet, digital marketing keeps gaining momentum. However, traditional channels can't be [...]
Digital Marketing 101: 30 Terms You Need to Know
The digital marketing world is full of industry-specific terms. It's important to understand what these terms mean for the purpose of clear [...]
Why You Should Incorporate Digital Advertising With Your Radio Spots
By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase [...]
Why Your Business Should Add Digital Components to Your Next Radio Campaign
Radio is a popular listening medium for consumers in all age groups and reaches groups with diverse demographics. That makes radio an excellent [...]
How to Effectively Integrate Your Digital and Radio Advertising Creative for Bigger ROI
Several years ago, market research company Colmar Brunton conducted a comparison study of different advertising channels about sales uplift.
5 Tips for Combining Your Digital and Radio Advertisements
Combining your digital and radio advertisements can increase your odds of success if you're looking for a way to improve all your advertising [...]
How to Measure ROI During Tough Times
The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out [...]
How Your Business Spends On Marketing During the Pandemic Will Affect You Later
During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]