---
title: Top 5 Blog Posts of 2020
description: Don't miss our top 5 blog posts for 2020!
image: https://blog.federatedmedia.com/hubfs/Top%205%20blogs%202020%20Federated%20Media%20and%20Bonneville%20(1).png
---
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# Top 5 Blog Posts of 2020
#### January 29, 2021
The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the year regarding marketing, digital and radio strategies. Our goal for 2021 is to continue to curate these resources for you! Here are our 2020 top 5 blogs posts from the Federated Media blog.
1. [4 KPIs to Measure the Success of Your Radio Ads](https://blog.federatedmedia.com/4-kpis-to-measure-the-success-of-your-radio-ads)
A successful radio ad allows companies to develop more effective future advertising campaigns. However, unlike other advertisements, it's hard to determine whether your radio ad is getting traction. For this reason, it's best to use an integrated media approach for superior results.
2. [How the Pandemic is Changing Our Video Streaming Habits](https://blog.federatedmedia.com/how-the-pandemic-is-changing-our-video-streaming-habits)
The impact of the change in viewing patterns is different depending on the platform under discussion and on the content owners themselves. The following describes a few of the changes and provides a glimpse into future impacts.
3. [Ask What's Next to Get More Out of Your Marketing](https://blog.federatedmedia.com/ask-whats-next-to-get-more-out-of-your-marketing)
Like a novice cook with pasta, the inexperienced marketer will throw marketing spend at the wall to see what sticks. This is an example of[ spaghetti marketing](https://www.webopedia.com/TERM/S/spaghetti_marketing.html). The key to avoiding spaghetti marketing lies in asking "what's next?"
4. [How Supply & Demand Can Alter Your Marketing Strategy](https://blog.federatedmedia.com/how-supply-demand-can-alter-your-marketing-strategy)
Supply and Demand play a significant role in your marketing strategy, and if it doesn't currently, then it should right away.
5. [What is Your Social Media Engagement Strategy?](https://blog.federatedmedia.com/what-is-your-social-media-engagement-strategy)
A social media engagement strategy allows you to choose the tactics that make the most sense for your business goals and measure your KPIs. Every post you make on social media should be a tactic directly tied to that strategy.
Continue the journey with us in 2021 and subscribe to our blog!
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