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Where Does Social Media Fit In your Marketing Strategy?

Social media shouldn’t be your whole marketing plan, but it does play a valuable role. Think of it as a necessary tool, but not the entire toolbox. [...]

Tips to Create Facebook Creative Ads

Facebook’s reach is massive and its ad platform offers businesses a valuable tool for reaching specific groups of customers. Their recent policy [...]

What Makes Facebook Video Unique Amongst Video Marketing

Video has established itself in online marketing, especially with the rise of social media. With the thriving success of TikTok, the social media [...]

Tips for Using Email Marketing to Collect First-Party Data

Not only an incredibly effective but also a cost-efficient tactic, email marketing is a cornerstone of many successful marketing strategies and [...]

Understanding the Future of Facebook Ads

The online world is constantly changing, and Facebook is preparing to make some big shifts itself. Aside from changing their name, they’re also [...]

How to Build Your Brand with Social Media Engagement

Businesses must stop thinking of social media marketing from a sales perspective and instead approach it to engage customers.  Social media isn't [...]

Why You Need A Dedicated Social Media Manager

In the early days of social media marketing, many business owners simply added that responsibility to their existing marketing team. However, doing [...]

Why Relying On Only Social Media Marketing Is A Mistake

Social media has become a staple of marketing, as much as it has ingrained its way into our society. However, it has demonstrated itself as a [...]