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Tips for Using Email Marketing to Collect First-Party Data

Not only an incredibly effective but also a cost-efficient tactic, email marketing is a cornerstone of many successful marketing strategies and [...]

Understanding the Future of Facebook Ads

The online world is constantly changing, and Facebook is preparing to make some big shifts itself. Aside from changing their name, they’re also [...]

How to Build Your Brand with Social Media Engagement

Businesses must stop thinking of social media marketing from a sales perspective and instead approach it to engage customers.  Social media isn't [...]

Why You Need A Dedicated Social Media Manager

In the early days of social media marketing, many business owners simply added that responsibility to their existing marketing team. However, doing [...]

Why Relying On Only Social Media Marketing Is A Mistake

Social media has become a staple of marketing, as much as it has ingrained its way into our society. However, it has demonstrated itself as a [...]