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What To Expect When Working With Local Influencers

Influencer marketing is a high-impact strategy in any advertiser’s toolbox, and there’s no one better to promote your brand than a popular local [...]

How Radio Personalities Are The Pioneers Of Influencer Marketing

Before Instagram and TikTok, local radio DJs were the OGs of influencer marketing. When radio hosts endorse products and services, listeners pay [...]

​​How to Reach an Influencer's Entire Audience

We may call them radio personalities, but these influencers extend their reach far beyond the airwaves. Today’s radio hosts are active on social [...]

4 Reasons Why Local Influencers Are Great Marketing Partners

If your business wants to spotlight it's great work, there’s no better spokesperson than a local influencer who hosts a radio show. These influencers [...]

5 Ways Local Businesses Can Stand Out In A Political Year

With Election Day looming, radio listeners are bombarded by a lot of political ads. But don’t fret; amid the noise, local businesses can successfully [...]

How Influencer Marketing Can Go Beyond Social Media

Influencer marketing is a powerful marketing tactic that puts a megaphone on an influential person’s recommendations. More than 5 billion people [...]

How To Work With Influencers

A social media influencer campaign combines the power of word-of-mouth referrals with the power of a social media ad. It’s like a personal [...]

Why Is Influencer Marketing So Effective?

As social media usage has exploded in the last decade, so too has the rise of social media influencers — people who partner with brands to promote [...]

How Influencers Can Help Your Cause Marketing Campaign

If you want to ensure your cause marketing campaign is reaching people, partnering with someone who has already earned the trust of loyal followers [...]

The Power Of Sports Fans For Marketing

Sports are part of daily life for billions of people around the world. Nearly half of all Americans consider themselves sports fans, and 25% consider [...]

On-Air Influencer Spotlight: Boomer – Afternoons On WMEE

There's no doubting the significance of influencer marketing anymore, as research not only highlights its current success but its potential for the [...]