How Successful Local Businesses Market Themselves

The difference between successful and unsuccessful businesses often comes down to how local businesses market themselves. Consumers will continue [...]

The Best Marketing Tactics to Go With Your Radio Ad

Radio advertising is a time-honored means of spreading brand awareness and acquiring new customers. In today's Digital Age, it is usually most [...]

5 Reasons Why Local Radio Should Always Be in Your Advertising Budget

Designing an ad campaign means making tough decisions about where, when, and how to invest your company's time and money. One veritable truth is [...]

7 Steps for Putting Together Radio Creative

Considering that 92% of Americans listen to the radio every week, radio advertising has many powerful opportunities for businesses. The wide [...]

5 Tips for Effective Podcast Ads

As podcast advertising rises in popularity, the competition for getting noticed grows steeper. To break through the noise, you’ll need top-notch [...]

5 Things that Should Always Be Included In a Radio Ad

Radio advertising remains one of the most effective ways to reach a large audience - especially one defined by geography and demographics. But not [...]

Why You Should Incorporate Digital Advertising With Your Radio Spots

By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase [...]

Why Your Business Should Add Digital Components to Your Next Radio Campaign

Radio is a popular listening medium for consumers in all age groups and reaches groups with diverse demographics. That makes radio an excellent [...]

4 KPIs to Measure the Success of Your Radio Ads

Radio advertisements are proven to be an excellent investment for your business. A report by Nielsen found that radio reached the highest amount [...]

Is Radio Right for Your Business, Right Now?

Many businesses are finding radio ads to be a worthwhile venture. One of the many recent success stories involves an auto body shop in the small [...]

Are Contests Really Worth Your Time?

Branded contests, sweepstakes, and giveaways are nothing new, and almost everyone has experienced their fair share of them. Yet, from a company's [...]

How to Effectively Integrate Your Digital and Radio Advertising Creative for Bigger ROI

Several years ago, market research company Colmar Brunton conducted a comparison study of different advertising channels about sales uplift.

5 Tips for Developing Radio Creative That Get Results Now

Basic human nature is the same, no matter where you go. For instance, people often need to be told what to do instead of merely given a [...]

5 Tips for Combining Your Digital and Radio Advertisements

Combining your digital and radio advertisements can increase your odds of success if you're looking for a way to improve all your advertising [...]

Bringing the Local Indiana Community Together In a Crisis: How Radio Can Help

Radio is one of the top, most accessible ways to reach a large and engaged audience--both under normal circumstances and now, amid a health [...]

How to Measure ROI During Tough Times

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out [...]

How Your Business Spends On Marketing During the Pandemic Will Affect You Later

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]

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