The Federated Media Blog

Two channels are better than one in advertising. Pairing radio advertising with digital marketing creates a powerful synergy.

What’s the first thing you do before shopping at a new business? If you’re like most people, you probably Google them – and that’s exactly why your [...]

More Americans are listening to audio than ever, as local radio and podcasts expand the listening choices.

Sports fans need a radio station to call home, and that’s exactly what 1380 The Fan is for. This station is what you turn on for the latest in [...]

Hot A/C stations are the ones you turn your dial to when you want to hear the hot hits of today and those from the past 20 years. No, contrary to [...]

Consistency is the secret sauce of a winning radio advertising strategy, and that’s even more important in an election year. Local businesses don’t [...]

With Election Day looming, radio listeners are bombarded by a lot of political ads. But don’t fret; amid the noise, local businesses can successfully [...]

Beyond the weather, there’s one subject that most people bring up when small talk starts – the news.

Creating a multimedia marketing campaign is the most efficient way to maximize the ROI of your advertising. Multimedia campaigns allow you to reach [...]

When you partner with Federated Media, rest assured that you’re in good hands. The reason we’re so thorough with the work that we do is because far [...]

Artificial intelligence (AI) has made incredible advancements lately that could make marketing a whole lot more successful (and a whole lot easier).

It’s no secret that digital media creates brand awareness. But did you know that radio can be just as effective (if not more so, when paired with [...]

If there’s one word you should remember when thinking about marketing strategies, it’s this: diversify! Using one tactic for all of your marketing [...]

Being well-rounded is a great trait, in life and in advertising – namely within your campaigns that rely on radio commercials.

Imagine this: you’ve created the perfect radio ad. It has a great hook that grabs listeners’ attention for a big event happening at your business and [...]

In a world where national satellite radio and AI-driven radio stations are common, we at Federated Media believe that live, local talent matters.

What comes to mind when you think of rock music? Let’s talk about who exactly is listening to rock radio in northern Indiana — and why your business [...]

Nonprofits are an essential part of the community, and supporting them is a wonderful way for your business to give back. Whether it’s a school, [...]

Nowadays, it’s not just enough for businesses to offer a quality product or service at a fair price to earn customers. Now, consumers expect the [...]

When you donate to St. Jude Children’s Research Hospital, no matter the amount, you make a positive impact on children’s lives all over the world.

Most of us have entered an online contest in our lifetime. Whether you wanted to win a new coffee maker or a new deck, the idea of that prize tempted [...]

Planning a marketing budget looks different for every business, but no matter what, you must be ready for your plan to change (probably more than [...]

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail” – and, while that’s relevant to many facets of business, it rings [...]

It’s the last quarter of the year, and for many businesses, that means budget season. For marketing teams, that means deciding how much money to [...]

Digital marketing is an incredibly accessible means of reaching customers because it puts you in contact with a wide group with little investment on [...]

Over the past couple of years, employers have likely noticed differences in prospective employee demands when looking to join a company. Employees no [...]

You should never lose money putting on an event. Events cost money, plain and simple. If you’re planning an event you should always be thinking about [...]

Americans spend a lot of time consuming media throughout their day. A recent study shows that American adults are consuming 666 minutes of media each [...]

Although some marketing channels are more effective in general than others, the best way to get the most attention possible on what you have to offer [...]

Sports are part of daily life for billions of people around the world. Nearly half of all Americans consider themselves sports fans, and 25% consider [...]

Forging relationships is what makes businesses succeed. When it comes down to it, a business that supports their community through their marketing [...]

Running low on inventory because your products are selling like hotcakes is a good problem to have. But if you’re running radio ads promoting [...]

After the holidays, trends in consumer spending take a dip. Those who received gift cards have to spend them, and others might need to exchange or [...]

Among all marketing strategies, email marketing comes with the highest ROI. For each dollar you spend on your email marketing campaign, you can get [...]

The difference between successful and unsuccessful businesses often comes down to how local businesses market themselves. Consumers will continue to [...]

Radio advertising is a time-honored means of spreading brand awareness and acquiring new customers. In today's Digital Age, it is usually most [...]

Designing an ad campaign means making tough decisions about where, when, and how to invest your company's time and money. One veritable truth is that [...]

Considering that 92% of Americans listen to the radio every week, radio advertising has many powerful opportunities for businesses. The wide [...]

As podcast advertising rises in popularity, the competition for getting noticed grows steeper. To break through the noise, you’ll need top-notch [...]

Radio advertising remains one of the most effective ways to reach a large audience - especially one defined by geography and demographics. But not [...]

By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase customer [...]

Radio is a popular listening medium for consumers in all age groups and reaches groups with diverse demographics. That makes radio an excellent [...]

Radio advertisements are proven to be an excellent investment for your business. A report by Nielsen found that radio reached the highest amount of [...]

Many businesses are finding radio ads to be a worthwhile venture. One of the many recent success stories involves an auto body shop in the small town [...]

Branded contests, sweepstakes, and giveaways are nothing new, and almost everyone has experienced their fair share of them. Yet, from a company's [...]

Several years ago, market research company Colmar Brunton conducted a comparison study of different advertising channels about sales uplift.

Basic human nature is the same, no matter where you go. For instance, people often need to be told what to do instead of merely given a suggestion. [...]

Combining your digital and radio advertisements can increase your odds of success if you're looking for a way to improve all your advertising [...]

Radio is one of the top, most accessible ways to reach a large and engaged audience--both under normal circumstances and now, amid a health crisis. [...]

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out new [...]

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]