The Federated Media Blog

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail” – and, while that’s relevant to many facets of business, it rings [...]

It’s the last quarter of the year, and for many businesses, that means budget season. For marketing teams, that means deciding how much money to [...]

Digital marketing is an incredibly accessible means of reaching customers because it puts you in contact with a wide group with little investment on [...]

Over the past couple of years, employers have likely noticed differences in prospective employee demands when looking to join a company. Employees no [...]

You should never lose money putting on an event. Events cost money, plain and simple. If you’re planning an event you should always be thinking about [...]

Americans spend a lot of time consuming media throughout their day. A recent study shows that American adults are consuming 666 minutes of media each [...]

Although some marketing channels are more effective in general than others, the best way to get the most attention possible on what you have to offer [...]

Sports are part of daily life for billions of people around the world. Nearly half of all Americans consider themselves sports fans, and 25% consider [...]

Forging relationships is what makes businesses succeed. When it comes down to it, a business that supports their community through their marketing [...]

Running low on inventory because your products are selling like hotcakes is a good problem to have. But if you’re running radio ads promoting [...]

After the holidays, trends in consumer spending take a dip. Those who received gift cards have to spend them, and others might need to exchange or [...]

Among all marketing strategies, email marketing comes with the highest ROI. For each dollar you spend on your email marketing campaign, you can get [...]

The difference between successful and unsuccessful businesses often comes down to how local businesses market themselves. Consumers will continue to [...]

Radio advertising is a time-honored means of spreading brand awareness and acquiring new customers. In today's Digital Age, it is usually most [...]

Designing an ad campaign means making tough decisions about where, when, and how to invest your company's time and money. One veritable truth is that [...]

Considering that 92% of Americans listen to the radio every week, radio advertising has many powerful opportunities for businesses. The wide [...]

As podcast advertising rises in popularity, the competition for getting noticed grows steeper. To break through the noise, you’ll need top-notch [...]

Radio advertising remains one of the most effective ways to reach a large audience - especially one defined by geography and demographics. But not [...]

By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase customer [...]

Radio is a popular listening medium for consumers in all age groups and reaches groups with diverse demographics. That makes radio an excellent [...]

Radio advertisements are proven to be an excellent investment for your business. A report by Nielsen found that radio reached the highest amount of [...]

Many businesses are finding radio ads to be a worthwhile venture. One of the many recent success stories involves an auto body shop in the small town [...]

Branded contests, sweepstakes, and giveaways are nothing new, and almost everyone has experienced their fair share of them. Yet, from a company's [...]

Several years ago, market research company Colmar Brunton conducted a comparison study of different advertising channels about sales uplift.

Basic human nature is the same, no matter where you go. For instance, people often need to be told what to do instead of merely given a suggestion. [...]

Combining your digital and radio advertisements can increase your odds of success if you're looking for a way to improve all your advertising [...]

Radio is one of the top, most accessible ways to reach a large and engaged audience--both under normal circumstances and now, amid a health crisis. [...]

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out new [...]

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]