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Who Listens To News/Talk Radio?

Beyond the weather, there’s one subject that most people bring up when small talk starts – the news.

How To Create An Effective Multimedia Marketing Campaign

Creating a multimedia marketing campaign is the most efficient way to maximize the ROI of your advertising. Multimedia campaigns allow you to reach [...]

6 Teams That Work On Your Federated Media Ad Campaigns

When you partner with Federated Media, rest assured that you’re in good hands. The reason we’re so thorough with the work that we do is because far [...]

7 Ways To Use AI To Improve Your Marketing

Artificial intelligence (AI) has made incredible advancements lately that could make marketing a whole lot more successful (and a whole lot easier).

Why Radio Is Great At Building Brand Awareness

It’s no secret that digital media creates brand awareness. But did you know that radio can be just as effective (if not more so, when paired with [...]

3 Multimedia Marketing Campaigns To Enhance Your Radio Commercials

If there’s one word you should remember when thinking about marketing strategies, it’s this: diversify! Using one tactic for all of your marketing [...]

6 Marketing Tactics That Pair Well With Radio

Being well-rounded is a great trait, in life and in advertising – namely within your campaigns that rely on radio commercials.

Radio Commercial Schedules: Choosing Dayparts When Your Spots Play

Imagine this: you’ve created the perfect radio ad. It has a great hook that grabs listeners’ attention for a big event happening at your business and [...]

How Live, Local Radio Talent Brings Extra Value To Advertisers

In a world where national satellite radio and AI-driven radio stations are common, we at Federated Media believe that live, local talent matters.

Who Listens To Rock Music Radio?

What comes to mind when you think of rock music? Let’s talk about who exactly is listening to rock radio in northern Indiana — and why your business [...]

8 Ways A Business Can Support A Nonprofit Beyond Writing A Check

Nonprofits are an essential part of the community, and supporting them is a wonderful way for your business to give back. Whether it’s a school, [...]

Corporate Social Responsibility: Why Your Business Needs To Partner With a Charity

Nowadays, it’s not just enough for businesses to offer a quality product or service at a fair price to earn customers. Now, consumers expect the [...]

How St. Jude Donations Help Children Worldwide

When you donate to St. Jude Children’s Research Hospital, no matter the amount, you make a positive impact on children’s lives all over the world.

How Planning Contests Annually Benefits Your Business

Most of us have entered an online contest in our lifetime. Whether you wanted to win a new coffee maker or a new deck, the idea of that prize tempted [...]

10 Tips For Planning Your Annual Marketing Budget

Planning a marketing budget looks different for every business, but no matter what, you must be ready for your plan to change (probably more than [...]

Why You Should Plan Your Marketing On An Annual Basis

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail” – and, while that’s relevant to many facets of business, it rings [...]

How Radio Should Fit Into Your Marketing Plan Next Year

It’s the last quarter of the year, and for many businesses, that means budget season. For marketing teams, that means deciding how much money to [...]

How Digital Marketing Helps Businesses & Why You Should Launch Your Strategy

Digital marketing is an incredibly accessible means of reaching customers because it puts you in contact with a wide group with little investment on [...]

How Showing Off Your Culture Helps You Recruit and Retain Talent

Over the past couple of years, employers have likely noticed differences in prospective employee demands when looking to join a company. Employees no [...]

How To Drive Revenue At Your Event

You should never lose money putting on an event. Events cost money, plain and simple. If you’re planning an event you should always be thinking about [...]

The Type Of Media Moms Love

Americans spend a lot of time consuming media throughout their day. A recent study shows that American adults are consuming 666 minutes of media each [...]

How Your Metrics Overlap: Combining Radio & Digital

Although some marketing channels are more effective in general than others, the best way to get the most attention possible on what you have to offer [...]

The Power Of Sports Fans For Marketing

Sports are part of daily life for billions of people around the world. Nearly half of all Americans consider themselves sports fans, and 25% consider [...]

How To Show Your Community Support In Your Marketing

Forging relationships is what makes businesses succeed. When it comes down to it, a business that supports their community through their marketing [...]

How To Update Your Radio Messaging During An Inventory Shortfall

Running low on inventory because your products are selling like hotcakes is a good problem to have. But if you’re running radio ads promoting [...]

Why You Should Advertise Post-Holiday

After the holidays, trends in consumer spending take a dip. Those who received gift cards have to spend them, and others might need to exchange or [...]

How to Incorporate Email Marketing into Any Campaign

Among all marketing strategies, email marketing comes with the highest ROI. For each dollar you spend on your email marketing campaign, you can get [...]

How Successful Local Businesses Market Themselves

The difference between successful and unsuccessful businesses often comes down to how local businesses market themselves. Consumers will continue to [...]

The Best Marketing Tactics to Go With Your Radio Ad

Radio advertising is a time-honored means of spreading brand awareness and acquiring new customers. In today's Digital Age, it is usually most [...]

5 Reasons Why Local Radio Should Always Be in Your Advertising Budget

Designing an ad campaign means making tough decisions about where, when, and how to invest your company's time and money. One veritable truth is that [...]

7 Steps for Putting Together Radio Creative

Considering that 92% of Americans listen to the radio every week, radio advertising has many powerful opportunities for businesses. The wide [...]

5 Tips for Effective Podcast Ads

As podcast advertising rises in popularity, the competition for getting noticed grows steeper. To break through the noise, you’ll need top-notch [...]

5 Things that Should Always Be Included In a Radio Ad

Radio advertising remains one of the most effective ways to reach a large audience - especially one defined by geography and demographics. But not [...]

Why You Should Incorporate Digital Advertising With Your Radio Spots

By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase customer [...]

Why Your Business Should Add Digital Components to Your Next Radio Campaign

Radio is a popular listening medium for consumers in all age groups and reaches groups with diverse demographics. That makes radio an excellent [...]

4 KPIs to Measure the Success of Your Radio Ads

Radio advertisements are proven to be an excellent investment for your business. A report by Nielsen found that radio reached the highest amount of [...]

Is Radio Right for Your Business, Right Now?

Many businesses are finding radio ads to be a worthwhile venture. One of the many recent success stories involves an auto body shop in the small town [...]

Are Contests Really Worth Your Time?

Branded contests, sweepstakes, and giveaways are nothing new, and almost everyone has experienced their fair share of them. Yet, from a company's [...]

How to Effectively Integrate Your Digital and Radio Advertising Creative for Bigger ROI

Several years ago, market research company Colmar Brunton conducted a comparison study of different advertising channels about sales uplift.

5 Tips for Developing Radio Creative That Get Results Now

Basic human nature is the same, no matter where you go. For instance, people often need to be told what to do instead of merely given a suggestion. [...]

5 Tips for Combining Your Digital and Radio Advertisements

Combining your digital and radio advertisements can increase your odds of success if you're looking for a way to improve all your advertising [...]

Bringing the Local Indiana Community Together In a Crisis: How Radio Can Help

Radio is one of the top, most accessible ways to reach a large and engaged audience--both under normal circumstances and now, amid a health crisis. [...]

How to Measure ROI During Tough Times

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out new [...]

How Your Business Spends On Marketing During the Pandemic Will Affect You Later

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]