We may call them radio personalities, but these influencers extend their reach far beyond the airwaves. Today’s radio hosts are active on social [...]
How to Reach an Influencer's Entire Audience
The Difference Between Radio Listeners & Podcast Listeners
More Americans are listening to audio than ever, as local radio and podcasts expand the listening choices.
How Podcasts and Blogs Fit Your Marketing Strategy
When most people think of content marketing, they probably think of blogs. However, the term is actually much broader, including many online [...]
The Type Of Media Moms Love
Americans spend a lot of time consuming media throughout their day. A recent study shows that American adults are consuming 666 minutes of media each [...]
How to Promote Your Podcast
Branded podcasts are growing in popularity and influence. Nielsen research shows that advertising revenues are on track to exceed $1 billion in 2021, [...]
5 Tips for Effective Podcast Ads
As podcast advertising rises in popularity, the competition for getting noticed grows steeper. To break through the noise, you’ll need top-notch [...]
Creating Niche Topics for Your Branded Podcast
The percentage of monthly podcast consumers in the United States has steadily risen over the past decade, from 11% in 2009 to 32% in 2019. Podcasts [...]
What Makes a Quality Podcast?
To create a high-quality podcast, you need the right essential elements: a high level of originality, great personality, freshness, consistency, and [...]
How to Choose a Podcast Topic
Podcasts are becoming a powerful branding, lead-generating, and sale-driving tool. With 39% of men and 36% of women listening to podcasts monthly, [...]
Why Your Business Should Be Podcasting
Podcasting is one of the fastest-growing industries, and businesses that choose to podcast or advertise in podcasts are seeing more success than ever.
