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The Value Of Integrating A Sweepstakes Into Your Radio Marketing

Sweepstakes are centered around the game of chance. What isn’t up to chance is how impactful they can be for your radio marketing.

How To Build Your SMS Marketing Strategy

Also known as text message marketing, SMS marketing (AKA “short message service”) is one of the most effective ways to engage with your customers. [...]

Moving New Customers Through the Consumer Journey with First-Party Data

The way consumers make purchases has changed drastically over the years.

How To Ask Effective First Party Data Survey Questions

First-party data has always been a key to success for businesses, but it’s not just about collecting email addresses to toss in a bucket for later.