The Federated Media Blog

Email marketing is one of the most effective digital advertising tools for local businesses. Many Americans check email 20 times per day, and spend [...]

If the constant dinging around you isn’t a clue, texting is one of America's favorite smartphone activities. Also known as SMS (short message [...]

In an age where Americans have more media choices than ever, local radio remains a favorite. Recent studies show that Americans still spend a [...]

There’s no doubt your business wants its marketing to succeed. But how will you know if you’ve reached your goals if your efforts aren’t measurable?

When you invest in advertising, you want to see a strong return on that investment. Leads are crucial in determining success, but how do you measure [...]

Everyone wants to make the most of their marketing budget. Even the smallest adjustments can make a big difference in your business’s revenue.

Marketing strategy goals are the stepping stones toward major business goals that affect your entire company. In order for them to have value, they [...]

Just three decades ago, the Internet was a novelty, with only a few thousand sites and a few million people browsing for up to an hour on any given [...]

You should never lose money putting on an event. Events cost money, plain and simple. If you’re planning an event you should always be thinking about [...]

Business owners often get caught in the flow of marketing and sales once their campaigns begin, and momentum takes over from there. While that works [...]

A business's off-season is an excellent opportunity for marketing and strategizing, especially since you need to continue advertising to maintain [...]

When you're running a business, managing your content is a challenge. You already have your time consumed handling production, distribution, [...]

Email marketing has one of the highest returns on investment of any marketing tool you can use. Think about it. You're not paying expensive ad rates. [...]

Heavy web traffic doesn’t always equal heavy sales.

Running your business is challenging enough. You've got to ensure that your assembled product is up to par, that orders are fulfilled, that everyone [...]

Every time you turn on a cable channel, you likely see a commercial for a product sold by a Fortune 500 company or one of its subsidiaries. Anyone [...]

Nonprofit organizations are crucial for the overall betterment of our society. It’s these institutions that aid people in the community and provide [...]

Falling into bad marketing habits can spell disaster for your business. If you fail to update your marketing methods or keep current, up-to-date best [...]

Now is the time you should be planning for 2021. This next year will be one of recovery and rebuilding, so it is more critical than ever to create [...]

There's an old truism that goes like this: "If you can't measure it, then you can't improve it." That's true of most things, and it's certainly true [...]

How successful is your marketing campaign?

A marketing campaign’s costs depend on many factors, including the agency's expertise, the efficiency of tactics, market research quality, and the [...]

Branded contests, sweepstakes, and giveaways are nothing new, and almost everyone has experienced their fair share of them. Yet, from a company's [...]

Whether you live closer to South Bend or Fort Wayne, your local Indiana business needs to adjust to the "new normal" as industry reopens in the wake [...]

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out new [...]

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]