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Planning Your Email Marketing to Bring in the Best ROI

Email marketing has one of the highest returns on investment of any marketing tool you can use. Think about it. You're not paying expensive ad [...]

How Email, Social Media, And Content Marketing Drive ROI

Heavy web traffic doesn’t always equal heavy sales.

How a Media Partner Will Improve Your ROI

Running your business is challenging enough. You've got to ensure that your assembled product is up to par, that orders are fulfilled, that [...]

Maximizing ROI: Getting the Most out of a Shoestring Budget

Every time you turn on a cable channel, you likely see a commercial for a product sold by a Fortune 500 company or one of its subsidiaries. Anyone [...]

Marketing Your Nonprofit for Maximum ROI

Nonprofit organizations are crucial for the overall betterment of our society. It’s these institutions that aid people in the community and [...]

5 Bad Habits for Marketers to Leave Behind in 2021

Falling into bad marketing habits can spell disaster for your business. If you fail to update your marketing methods or keep current, up-to-date [...]

Planning for 2021 with ROI in Mind

Now is the time you should be planning for 2021. This next year will be one of recovery and rebuilding, so it is more critical than ever to create [...]

How to Calculate the ROI of Your Next Marketing Campaign

There's an old truism that goes like this: "If you can't measure it, then you can't improve it." That's true of most things, and it's certainly [...]

5 Tips for Improving Marketing ROI

How successful is your marketing campaign? 

How to Keep ROI At the Forefront of Your Marketing Plan

A marketing campaign’s costs depend on many factors, including the agency's expertise, the efficiency of tactics, market research quality, and the [...]

Are Contests Really Worth Your Time?

Branded contests, sweepstakes, and giveaways are nothing new, and almost everyone has experienced their fair share of them. Yet, from a company's [...]

Why Marketing ROI Should Be Top of Mind for Northern Indiana Businesses

Whether you live closer to South Bend or Fort Wayne, your local Indiana business needs to adjust to the "new normal" as industry reopens in the [...]

How to Measure ROI During Tough Times

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out [...]

How Your Business Spends On Marketing During the Pandemic Will Affect You Later

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]

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