Planning for 2021 with ROI in Mind

Now is the time you should be planning for 2021. This next year will be one of recovery and rebuilding, so it is more critical than ever to create [...]

How to Calculate the ROI of Your Next Marketing Campaign

There's an old truism that goes like this: "If you can't measure it, then you can't improve it." That's true of most things, and it's certainly [...]

5 Tips for Improving Marketing ROI

How successful is your marketing campaign? 

How to Keep ROI At the Forefront of Your Marketing Plan

A marketing campaign’s costs depend on many factors, including the agency's expertise, the efficiency of tactics, market research quality, and the [...]

Are Contests Really Worth Your Time?

Branded contests, sweepstakes, and giveaways are nothing new, and almost everyone has experienced their fair share of them. Yet, from a company's [...]

Why Marketing ROI Should Be Top of Mind for Northern Indiana Businesses

Whether you live closer to South Bend or Fort Wayne, your local Indiana business needs to adjust to the "new normal" as industry reopens in the [...]

How to Measure ROI During Tough Times

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out [...]

How Your Business Spends On Marketing During the Pandemic Will Affect You Later

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]

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