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How to Calculate the ROI of Your Text Club

If the constant dinging around you isn’t a clue, texting is one of America's favorite smartphone activities. Also known as SMS (short message [...]

How SMS Fits into Your Overall Marketing Strategy

Everywhere you look, Americans are tapping out messages on their smartphones. Text messaging, or short messaging service (SMS), is one of Americans’ [...]

How To Build Your SMS Marketing Strategy

Also known as text message marketing, SMS marketing (AKA “short message service”) is one of the most effective ways to engage with your customers. [...]