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How To Calculate the Value of a Lead for Your Business

When you invest in advertising, you want to see a strong return on that investment. Leads are crucial in determining success, but how do you measure [...]

Why 100 Leads Is More Valuable Than 1,000 Contacts

Leads and contacts alike are useful in the sales pipeline but, when it comes right down to it, leads will take you much further. Let’s find out why.