Customers love video. Its popularity is soaring as more people spend time browsing and scrolling through their apps online. Businesses can benefit [...]
What Makes Facebook Video Unique Amongst Video Marketing
Video has established itself in online marketing, especially with the rise of social media. With the thriving success of TikTok, the social media [...]
Increase Sales Using First-Party Data & Increase Customer Following
Data is central to business in many ways, and some types of data impact small businesses more than others. First-party data is among the most useful [...]
Grow Your Email Marketing by Collecting First-Party Data
Data has always been a significant aspect of marketing, but these days, collecting and interpreting data is essential for businesses that want to [...]
Streaming is the Future of Television
Gone are the days of network television's dominance over the airwaves. While cable's mass adoption spelled the beginning of the end, streaming [...]
What's the Difference Between Video Targeting & OTT?
Video targeting and OTT are effective marketing tactics. While they are both visual mediums, they are entirely different when it comes to their [...]
Why All OTT Ads are NOT Created Equal
With their rising popularity amongst advertisers, it’s crucial to remember streaming and over-the-top (OTT) service advertising is not a linear [...]
Is The OTT Advertising You Bought True OTT?
OTT has seeped its way into our collective consciousness and daily habits. However, for how much the terms are thrown around few marketers truly [...]