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Increase Sales Using First-Party Data & Increase Customer Following

Data is central to business in many ways, and some types of data impact small businesses more than others. First-party data is among the most useful [...]

Grow Your Email Marketing by Collecting First-Party Data

Data has always been a significant aspect of marketing, but these days, collecting and interpreting data is essential for businesses that want to [...]

Streaming is the Future of Television

Gone are the days of network television's dominance over the airwaves. While cable's mass adoption spelled the beginning of the end, streaming [...]

What's the Difference Between Video Targeting & OTT?

Video targeting and OTT are effective marketing tactics. While they are both visual mediums, they are entirely different when it comes to their [...]

Why All OTT Ads are NOT Created Equal

With their rising popularity amongst advertisers, it’s crucial to remember streaming and over-the-top (OTT) service advertising is not a linear [...]

Is The OTT Advertising You Bought True OTT?

OTT has seeped its way into our collective consciousness and daily habits. However, for how much the terms are thrown around few marketers truly [...]