Customers love video. Its popularity is soaring as more people spend time browsing and scrolling through their apps online. Businesses can benefit from this with video advertising, which includes video pre-roll, OTT and CTV video, and Video Blogs. It gives them the ability to share in-depth information with customers and prospects to cultivate lasting relationships.
The Benefits of Video Marketing
Video marketing’s ROI is incredible, due to how well it captures attention and presents information. It also allows you to present information on multiple platforms to reach customers wherever they are, whether it’s social media, YouTube, websites, or OTT services.
Video has many key benefits, including:
Helps Improve SEO Rankings
Showing up in searches is a crucial task for business and marketers. YouTube, which is owned by Google, is itself the second-largest search engine. Developing a video presence improves your SEO by increasing your ranking on YouTube, which improves it on Google, as well.
Create a Rich Source of Information
Video shares a lot of information quickly since you can convey your message with both visual and auditory means. It gives you a wide array of options—just make sure your messaging is concise and on point!
Capture Attention Effortlessly
People tend to scan information when browsing online and video lets audiences tune in with less effort required on their part. It allows them to engage quickly and absorb information. Creating catchy videos helps earn that attention and convey your brand’s value.
Easily Share on Social Media
Video mediums online, like YouTube, have systems built in to share videos quickly. All you need to do is copy the link and add it into your social media post. That allows customers to find it then share it themselves for further distribution.
Build Ongoing Trust
Video gives your company a chance to put a face to your company by showing representatives and employees at your company. Customers want more than just monolithic, faceless corporations. Video gives you the opportunity to humanize your brand and forge ongoing relationships by providing crucial information around your products and services.
Grow Your Brand with Video
Video is extremely popular—and it continues to grow. Customers want to see video, and it gives you brand an option to reach customers wherever they are. It pairs well with other mediums, like radio, which you can leverage by recording your audio and video simultaneously.
To learn more about how your business can benefit from video, check out the full blog on our sister site, Federated Digital Solutions.