Your email database is more than just a list of customers to send emails to — it’s a toolbox of advanced marketing capabilities.
How To Use Your Email Database For Addressable Geofencing
3 Types of Emails Your Business Should Be Sending
Email marketing is one of the most effective techniques in an advertiser's toolbox. Consumers opt-in for email clubs, providing your business a [...]
Why You Should Stop Email Blasting Your Audience
Technology evolves, but email remains a top choice for reaching consumers. Americans check their email up to 20 times a day. But here's the catch: [...]
Email Marketing Metrics: Open Rate vs. Click-Through Rate
There’s no doubt your business wants its marketing to succeed. But how will you know if you’ve reached your goals if your efforts aren’t measurable?
8 Biggest Mistakes In Email Marketing
Email marketing can be your business’ secret weapon, grabbing customers’ attention and generating leads and sales—if you do it right. When emails [...]
How To Create An Effective Multimedia Marketing Campaign
Creating a multimedia marketing campaign is the most efficient way to maximize the ROI of your advertising. Multimedia campaigns allow you to reach [...]
Email Marketing Best Practices: 6 Things to Put in Place
Although some believe that email marketing is an outdated way to reach current and potential customers, it is still one of the best ways to get the [...]
Increase Sales Using First-Party Data & Increase Customer Following
Data is central to business in many ways, and some types of data impact small businesses more than others. First-party data is among the most useful [...]
Grow Your Email Marketing by Collecting First-Party Data
Data has always been a significant aspect of marketing, but these days, collecting and interpreting data is essential for businesses that want to [...]
Tips for Using Email Marketing to Collect First-Party Data
Not only an incredibly effective but also a cost-efficient tactic, email marketing is a cornerstone of many successful marketing strategies and [...]
How First-Party Data Grows Email Marketing (and Increases Your Subscribers)
Even email marketing established itself as a valuable marketing branch, providing a considerable return on investment while continuing to grow. Some [...]
The Type Of Media Moms Love
Americans spend a lot of time consuming media throughout their day. A recent study shows that American adults are consuming 666 minutes of media each [...]
Why Marketers Should be Prioritizing Email Marketing Right Now
Email marketing is a powerful component of your marketing strategy that can drive massive increases in sales. Its extensive reach has helped it [...]
Build Your Marketing Strength During The Off-Season With Email Lists
Every business has a busy season and a slow season. It’s tempting to only advertise for the busy season because we know the other times will be slow.
How Email Can Drive Results for Marketing Campaigns
Email marketing puts your messages right in front of your target audiences where they’re actively looking. It’s the preferred communication for many, [...]
How to Incorporate Email Marketing into Any Campaign
Email is an integral part of any successful marketing campaign. A strong email marketing strategy helps you connect with the target audience in a [...]
Why Your Email List is SO Important
Email is one of the most powerful marketing tools available today. For each $1 spent on email marketing, you can get $42 in return. That's an [...]
