The Federated Media Blog

Your business’s image goes a long way in communicating your brand, services, and values to customers. An aesthetically pleasing logo gives your [...]

Artificial intelligence — or AI for short — is a buzzword in all industries, including advertising.

When you create your marketing plan, your strategy should be aligned with your marketing goals. Here’s how to create a plan that succeeds at doing [...]

When you invest in advertising, you want to see a strong return on that investment. Leads are crucial in determining success, but how do you measure [...]

Leads and contacts alike are useful in the sales pipeline but, when it comes right down to it, leads will take you much further. Let’s find out why.

Consistency is the secret sauce of a winning radio advertising strategy, and that’s even more important in an election year. Local businesses don’t [...]

With Election Day looming, radio listeners are bombarded by a lot of political ads. But don’t fret; amid the noise, local businesses can successfully [...]

Inflation affects absolutely everything. Nothing and no one is exempt.

Everyone wants to make the most of their marketing budget. Even the smallest adjustments can make a big difference in your business’s revenue.

Marketing strategy goals are the stepping stones toward major business goals that affect your entire company. In order for them to have value, they [...]

Creating a multimedia marketing campaign is the most efficient way to maximize the ROI of your advertising. Multimedia campaigns allow you to reach [...]

As a business owner, you might dread the off season. After all, we all enjoy when business is booming and it can be disheartening when things slow [...]

Cause marketing can make a huge impact for charities, your community and for your business, inside and out. While it involves a unique strategy, it [...]

Cause marketing is playing a bigger role in consumer consumption. In fact, a 2021 study from IBM Institute for Business Value found that 44% of [...]

Facebook’s reach is massive and its ad platform offers businesses a valuable tool for reaching specific groups of customers. Their recent policy [...]

Digital marketing is an incredibly accessible means of reaching customers because it puts you in contact with a wide group with little investment on [...]

Although some believe that email marketing is an outdated way to reach current and potential customers, it is still one of the best ways to get the [...]

Email marketing is still one of the most effective tools available today, but an email marketing campaign requires a quality email database to [...]

Maintaining engagement with your customers is crucial for forming your base and nurturing ongoing relationships. Interacting with those in your area [...]

Due to privacy concerns, cookie tracking has gotten some negative coverage in recent years. Some companies have vowed to reduce business access to [...]

Most nonprofit organizations rely on the generosity of a community of donors to support their mission. To provide even more services, nonprofits [...]

It can be incredibly challenging to connect with your audience in the modern digital landscape. Despite having fans connected through social media, [...]

Not only an incredibly effective but also a cost-efficient tactic, email marketing is a cornerstone of many successful marketing strategies and [...]

Search engine optimization (SEO) is an integral part of maximizing visibility online and helping customers find you, and because of this, adhering to [...]

In marketing, especially as a business owner, it's common to invest in projects by seeing what sticks. However, it's essential to know that just [...]

Understanding a client's needs is the foundation of any successful business. Delivering results and helping customers relies on finding where [...]

When most people think of content marketing, they probably think of blogs. However, the term is actually much broader, including many online [...]

When your busy season hits, the last thing you’re going to want to do is think about new forms of advertising. You want to focus on your customers [...]

Most marketers already know email can be an effective strategy on its own, especially to nurture leads and strengthen buyer and seller relationships.

Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]

You might have heard about OTT, but might not be aware of what it is. Luckily, it’s highly likely that you already have experienced OTT as a consumer.

Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]

Advertising is a crucial driver of revenue, so it's essential to pay special attention to the quality and delivery of your ads. After all, chewing [...]

Advertising is a business expense, and the ROI of your advertising really matters. However, it can be tough to track the ROI of a campaign. You can [...]

The arrival of the global pandemic has devastated the economy in the United States and worldwide. Now that a vaccine exists and companies have put [...]

When it comes to marketing, consistency is often underestimated. Its seeming simplicity and self-evidentness often keep companies from investing [...]

The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the year [...]

When your goal is more customers, the key is integrated marketing. However, it takes experience, knowledge, and a level of expertise to understand [...]

It can be difficult to get your business to stand out when everyone else seems to dominate the average digital marketing channels, especially in [...]

Businesses that focus entirely on "closing the deal" and similar actions will find that rivals are beating them with a more holistic approach. The [...]

Successful companies understand the criticality of having a marketing plan in place. They craft a documented, well-planned strategy for their [...]

Technology is gradually evening the playing fields between small businesses and large corporations. This is welcome news for many Northern Indiana [...]

Compared to last year, foot traffic is down for many brick-and-mortar stores. There's no question as to the root of this problem for businesses: [...]

Throughout the COVID-19 crisis, many businesses have suffered setbacks and challenges. Some of these businesses have stepped up to the challenge and [...]

Regularly advertising your business helps build brand awareness and reach your target audience. Your efforts shouldn’t change now. Eargo, a popular [...]

Specific advertising goals require equally specific methods of advertising. For example, if you want to reach your audience while they're on the go, [...]

Some businesses that offer significant seasonal opportunities for their customers wait until that season arrives before they start advertising. [...]

The COVID-19 pandemic disrupted normal life for everyone. Along with its impact on the lives of individuals, businesses have taken a hit too. For [...]