Most nonprofit organizations rely on the generosity of a community of donors to support their mission. To provide even more services, nonprofits [...]
How to Write a Grant in 3 Easy Steps
Target A Superfan Base With Event Marketing
It can be incredibly challenging to connect with your audience in the modern digital landscape. Despite having fans connected through social media, [...]
Tips for Using Email Marketing to Collect First-Party Data
Not only an incredibly effective but also a cost-efficient tactic, email marketing is a cornerstone of many successful marketing strategies and [...]
Become an Industry Authority with Blogs
Search engine optimization (SEO) is an integral part of maximizing visibility online and helping customers find you, and because of this, adhering to [...]
Strategy Before Tactics: The Key to Building Your Business with Federated Media
In marketing, especially as a business owner, it's common to invest in projects by seeing what sticks. However, it's essential to know that just [...]
12 Questions Federated Media Asks to Understand Their Client Needs (and Follow-Up)
Understanding a client's needs is the foundation of any successful business. Delivering results and helping customers relies on finding where [...]
How Podcasts and Blogs Fit Your Marketing Strategy
When most people think of content marketing, they probably think of blogs. However, the term is actually much broader, including many online [...]
3 Marketing Tasks To Complete Before Your Busy Season
When your busy season hits, the last thing you’re going to want to do is think about new forms of advertising. You want to focus on your customers [...]
4 Ways To Pair Email With Your Other Ad Strategies
Most marketers already know email can be an effective strategy on its own, especially to nurture leads and strengthen buyer and seller relationships.
How Local Auto Dealers Can Stand Out In A Digital World
Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]
What You Need To Know About OTT And Why You Should Start Using It
You might have heard about OTT, but might not be aware of what it is. Luckily, it’s highly likely that you already have experienced OTT as a consumer.
How Local Auto Dealers Can Stand Out In A Digital World
Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]
Combining Print, Digital, & Radio Ads for Your Local Audience
Advertising is a crucial driver of revenue, so it's essential to pay special attention to the quality and delivery of your ads. After all, chewing [...]
What's the Best Way to Track a Campaign's ROI?
Advertising is a business expense, and the ROI of your advertising really matters. However, it can be tough to track the ROI of a campaign. You can [...]
What to Do When Business Slows Down
The arrival of the global pandemic has devastated the economy in the United States and worldwide. Now that a vaccine exists and companies have put [...]
Consistency as a Competitive Advantage
When it comes to marketing, consistency is often underestimated. Its seeming simplicity and self-evidentness often keep companies from investing [...]
Top 5 Blog Posts of 2020
The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the year [...]
How to Get More Customers, What You Need to Know Now
When your goal is more customers, the key is integrated marketing. However, it takes experience, knowledge, and a level of expertise to understand [...]
How to Make Your Business Stand Out from the Rest?
It can be difficult to get your business to stand out when everyone else seems to dominate the average digital marketing channels, especially in [...]
How the Consumer Journey Boosts Your Business
Businesses that focus entirely on "closing the deal" and similar actions will find that rivals are beating them with a more holistic approach. The [...]
Ask What's Next to Get More Out Of Your Marketing
Successful companies understand the criticality of having a marketing plan in place. They craft a documented, well-planned strategy for their [...]
The Future of Marketing for Northern Indiana Businesses
Technology is gradually evening the playing fields between small businesses and large corporations. This is welcome news for many Northern Indiana [...]
The New Reality of Foot Traffic and Social Distancing: How to Boost Business and Keep Customers Safe
Compared to last year, foot traffic is down for many brick-and-mortar stores. There's no question as to the root of this problem for businesses: [...]
4 Positive Business Outcomes from the COVID-19 Crisis
Throughout the COVID-19 crisis, many businesses have suffered setbacks and challenges. Some of these businesses have stepped up to the challenge and [...]
5 Tips for Surviving the Pandemic Through Advertising
Regularly advertising your business helps build brand awareness and reach your target audience. Your efforts shouldn’t change now. Eargo, a popular [...]
Should You Be Advertising With an Auditory or Visual Medium
Specific advertising goals require equally specific methods of advertising. For example, if you want to reach your audience while they're on the go, [...]
Why You Shouldn't Wait for a Season to Market Your Business
Some businesses that offer significant seasonal opportunities for their customers wait until that season arrives before they start advertising. [...]
Preparing Your Business for When the Shelter In Place Orders are Lifted
The COVID-19 pandemic disrupted normal life for everyone. Along with its impact on the lives of individuals, businesses have taken a hit too. For [...]
