The Federated Media Blog

When your busy season hits, the last thing you’re going to want to do is think about new forms of advertising. You want to focus on your customers [...]

Most marketers already know email can be an effective strategy on its own, especially to nurture leads and strengthen buyer and seller relationships. 

Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]

You might have heard about OTT, but might not be aware of what it is. Luckily, it’s highly likely that you already have experienced OTT as a consumer.

Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]

Advertising is a crucial driver of revenue, so it's essential to pay special attention to the quality and delivery of your ads. After all, chewing [...]

Advertising is a business expense, and the ROI of your advertising really matters. However, it can be tough to track the ROI of a campaign. You can [...]

The arrival of the global pandemic has devastated the economy in the United States and worldwide. Now that a vaccine exists and companies have put [...]

When it comes to marketing, consistency is often underestimated. Its seeming simplicity and self-evidentness often keep companies from investing [...]

The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the year [...]

When your goal is more customers, the key is integrated marketing. However, it takes experience, knowledge, and a level of expertise to understand [...]

It can be difficult to get your business to stand out when everyone else seems to dominate the average digital marketing channels, especially in [...]

Businesses that focus entirely on "closing the deal" and similar actions will find that rivals are beating them with a more holistic approach. The [...]

Successful companies understand the criticality of having a  marketing plan in place. They craft a  documented, well-planned strategy for their [...]

Technology is gradually evening the playing fields between small businesses and large corporations. This is welcome news for many Northern Indiana [...]

Compared to last year, foot traffic is down for many brick-and-mortar stores. There's no question as to the root of this problem for businesses: [...]

Throughout the COVID-19 crisis, many businesses have suffered setbacks and challenges. Some of these businesses have stepped up to the challenge and [...]

Regularly advertising your business helps build brand awareness and reach your target audience. Your efforts shouldn’t change now. Eargo, a popular [...]

Specific advertising goals require equally specific methods of advertising. For example, if you want to reach your audience while they're on the go, [...]

Some businesses that offer significant seasonal opportunities for their customers wait until that season arrives before they start advertising. [...]

The COVID-19 pandemic disrupted normal life for everyone. Along with its impact on the lives of individuals, businesses have taken a hit too. For [...]