Technology is gradually evening the playing fields between small businesses and large corporations. This is welcome news for many Northern Indiana [...]
The Future of Marketing for Northern Indiana Businesses
The New Reality of Foot Traffic and Social Distancing: How to Boost Business and Keep Customers Safe
Compared to last year, foot traffic is down for many brick-and-mortar stores. There's no question as to the root of this problem for businesses: [...]
4 Positive Business Outcomes from the COVID-19 Crisis
Throughout the COVID-19 crisis, many businesses have suffered setbacks and challenges. Some of these businesses have stepped up to the challenge [...]
5 Tips for Surviving the Pandemic Through Advertising
Regularly advertising your business helps build brand awareness and reach your target audience. Your efforts shouldn’t change now. Eargo, a [...]
Should You Be Advertising With an Auditory or Visual Medium
Specific advertising goals require equally specific methods of advertising. For example, if you want to reach your audience while they're on the [...]
Why You Shouldn't Wait for a Season to Market Your Business
Some businesses that offer significant seasonal opportunities for their customers wait until that season arrives before they start advertising. [...]
Preparing Your Business for When the Shelter In Place Orders are Lifted
The COVID-19 pandemic disrupted normal life for everyone. Along with its impact on the lives of individuals, businesses have taken a hit too. For [...]
