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What's the Best Way to Track a Campaign's ROI?

Advertising is a business expense, and the ROI of your advertising really matters. However, it can be tough to track the ROI of a campaign. You [...]

What to Do When Business Slows Down

The arrival of the global pandemic has devastated the economy in the United States and worldwide. Now that a vaccine exists and companies have put [...]

Consistency as a Competitive Advantage

When it comes to marketing, consistency is often underestimated. Its seeming simplicity and self-evidentness often keep companies from investing [...]

Top 5 Blog Posts of 2020

The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the [...]

How to Get More Customers, What You Need to Know Now

When your goal is more customers, the key is integrated marketing. However, it takes experience, knowledge, and a level of expertise to understand [...]

How to Make Your Business Stand Out from the Rest?

It can be difficult to get your business to stand out when everyone else seems to dominate the average digital marketing channels, especially in [...]

How the Consumer Journey Boosts Your Business

Businesses that focus entirely on "closing the deal" and similar actions will find that rivals are beating them with a more holistic approach. The [...]

Ask What's Next to Get More Out Of Your Marketing

Successful companies understand the criticality of having a  marketing plan in place. They craft a  documented, well-planned strategy for their [...]

The Future of Marketing for Northern Indiana Businesses

Technology is gradually evening the playing fields between small businesses and large corporations. This is welcome news for many Northern Indiana [...]

The New Reality of Foot Traffic and Social Distancing: How to Boost Business and Keep Customers Safe

Compared to last year, foot traffic is down for many brick-and-mortar stores. There's no question as to the root of this problem for businesses: [...]

4 Positive Business Outcomes from the COVID-19 Crisis

Throughout the COVID-19 crisis, many businesses have suffered setbacks and challenges. Some of these businesses have stepped up to the challenge [...]

5 Tips for Surviving the Pandemic Through Advertising

Regularly advertising your business helps build brand awareness and reach your target audience. Your efforts shouldn’t change now. Eargo, a [...]

Should You Be Advertising With an Auditory or Visual Medium

Specific advertising goals require equally specific methods of advertising. For example, if you want to reach your audience while they're on the [...]

Why You Shouldn't Wait for a Season to Market Your Business

Some businesses that offer significant seasonal opportunities for their customers wait until that season arrives before they start advertising. [...]

Preparing Your Business for When the Shelter In Place Orders are Lifted

The COVID-19 pandemic disrupted normal life for everyone. Along with its impact on the lives of individuals, businesses have taken a hit too. For [...]

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