When your busy season hits, the last thing you’re going to want to do is think about new forms of advertising. You want to focus on your customers and products.
That’s why it’s critical to maximize your advertising before your peak season begins. Promoting your products and services ahead of your busy season can create buzz, generate leads, and even produce some pre-sales.
Let’s take a look at a few things you can do as a marketer to maximize your peak season before it begins.
CREATE A BLOG
Blogging is an excellent way to educate, entertain, and engage your audience before your peak season. In reality, it’s great to have all year!
If your content is optimized for SEO, it can help organically boost your ranking on search engines like Google and Bing.
It’s important to remain consistent with your blog, though. Make sure you’re publishing content regularly and that you have a plan to publish fresh content during your peak season.
PLAN YOUR RADIO CAMPAIGNS
Radio’s broad reach will help you advertise to people who are unfamiliar with your business. There’s no off-season when it comes to branding and building relationships with new customers.
Your off-season is a great time to expand your reach and test out new marketing tactics with your radio ads (like different stations or schedules).
A potential consumer may not need your product now, but through frequent advertising, you’ll be able to stay top of mind when their need changes. When it comes time for your seasonal promotions, your brand presence will be strong due to your consistent advertising.
BUILD YOUR EMAIL LIST
It takes time to build up a quality list of email subscribers but with the potential for such massive ROI, it’s a no-brainer. That’s why it makes sense to start running your email marketing campaign before you get into your peak season.
Once you have a quality list of engaged subscribers, you can target them directly with personalized emails. You’ll be able to track the type of content each subscriber engages with and share relevant content with them from your blogs ahead of your peak season.
For more suggestions on how to effectively market before you get busy, read How To Maximize Your Advertising Before Peak Season by Federated Digital Solutions.