When you invest in advertising, you want to see a strong return on that investment. Leads are crucial in determining success, but how do you measure [...]
How To Calculate the Value of a Lead for Your Business
Why 100 Leads Is More Valuable Than 1,000 Contacts
Leads and contacts alike are useful in the sales pipeline but, when it comes right down to it, leads will take you much further. Let’s find out why.
Moving New Customers Through the Consumer Journey with First-Party Data
The way consumers make purchases has changed drastically over the years.
How To Ask Effective First Party Data Survey Questions
First-party data has always been a key to success for businesses, but it’s not just about collecting email addresses to toss in a bucket for later.
Tips to Incorporate Collecting First-Party Data into Your Existing Ad Campaigns
Due to privacy concerns, cookie tracking has gotten some negative coverage in recent years. Some companies have vowed to reduce business access to [...]
Increase Sales Using First-Party Data & Increase Customer Following
Data is central to business in many ways, and some types of data impact small businesses more than others. First-party data is among the most useful [...]
Grow Your Email Marketing by Collecting First-Party Data
Data has always been a significant aspect of marketing, but these days, collecting and interpreting data is essential for businesses that want to [...]
How Can You Nurture Leads to Sales
Not every consumer who's interested in your products is going to buy right away. With a few exceptions, most businesses engage with consumers [...]
