The way consumers make purchases has changed drastically over the years.
Moving New Customers Through the Consumer Journey with First-Party Data
How To Ask Effective First Party Data Survey Questions
First-party data has always been a key to success for businesses, but it’s not just about collecting email addresses to toss in a bucket for later.
Tips to Incorporate Collecting First-Party Data into Your Existing Ad Campaigns
Due to privacy concerns, cookie tracking has gotten some negative coverage in recent years. Some companies have vowed to reduce business access to [...]
Increase Sales Using First-Party Data & Increase Customer Following
Data is central to business in many ways, and some types of data impact small businesses more than others. First-party data is among the most useful [...]
Grow Your Email Marketing by Collecting First-Party Data
Data has always been a significant aspect of marketing, but these days, collecting and interpreting data is essential for businesses that want to [...]
How Can You Nurture Leads to Sales
Not every consumer who's interested in your products is going to buy right away. With a few exceptions, most businesses engage with consumers [...]
