Benjamin Franklin once said, “By failing to prepare, you are preparing to fail” – and, while that’s relevant to many facets of business, it rings [...]
Federated Media
Recent Posts
How Radio Should Fit Into Your Marketing Plan Next Year
It’s the last quarter of the year, and for many businesses, that means budget season. For marketing teams, that means deciding how much money to [...]
How Google Reviews Impact Where Your Business Appears in Search
Business owners and marketing managers aiming to have their business’s website appear on the first page of search engine results pages are often [...]
How Business Information Not On Your Website Impacts Your Revenue
In today's digital age, consumers often voice their questions directly to their smart device through a voice assistant like Alexa or Siri or apps [...]
The Power Of A Consistent Marketing Message
Consumers see thousands of advertisements and marketing messages every single day, between social media posts, radio ads, emails, targeted display [...]
Moving New Customers Through the Consumer Journey with First-Party Data
The way consumers make purchases has changed drastically over the years.
How To Ask Effective First Party Data Survey Questions
First-party data has always been a key to success for businesses, but it’s not just about collecting email addresses to toss in a bucket for later.
How Influencer Marketing Can Go Beyond Social Media
Influencer marketing is a powerful marketing tactic that puts a megaphone on an influential person’s recommendations. More than 5 billion people [...]
How To Work With Influencers
A social media influencer campaign combines the power of word-of-mouth referrals with the power of a social media ad. It’s like a personal [...]
Why Is Influencer Marketing So Effective?
As social media usage has exploded in the last decade, so too has the rise of social media influencers — people who partner with brands to promote [...]
How Influencers Can Help Your Cause Marketing Campaign
If you want to ensure your cause marketing campaign is reaching people, partnering with someone who has already earned the trust of loyal followers [...]
How To Launch A Cause Marketing Strategy
Cause marketing can make a huge impact for charities, your community and for your business, inside and out. While it involves a unique strategy, it [...]
Why Cause Marketing is Important For Your Business
Cause marketing is playing a bigger role in consumer consumption. In fact, a 2021 study from IBM Institute for Business Value found that 44% of [...]
Tips to Create Facebook Creative Ads
Facebook’s reach is massive and its ad platform offers businesses a valuable tool for reaching specific groups of customers. Their recent policy [...]
How Digital Marketing Helps Businesses & Why You Should Launch Your Strategy
Digital marketing is an incredibly accessible means of reaching customers because it puts you in contact with a wide group with little investment on [...]
How Video Marketing Benefits Any Business
Customers love video. Its popularity is soaring as more people spend time browsing and scrolling through their apps online. Businesses can benefit [...]
What Makes Facebook Video Unique Amongst Video Marketing
Video has established itself in online marketing, especially with the rise of social media. With the thriving success of TikTok, the social media [...]
SEO Algorithm's Evolution Over the Years
As search engines become increasingly sophisticated, their algorithms evolve accordingly and become more adept at bringing relevant, quality [...]
How Google Analytics Continues to Evolve
Many business owners rely on Google Analytics for insight into their website traffic. Whether setting up search engine optimization or seeking site [...]
Tips for Pairing Blogs and Social Media to Maximize Engagement
Maintaining engagement with your customers is crucial for forming your base and nurturing ongoing relationships. Interacting with those in your area [...]
SEO Is a Valuable Strategy but What Really is it?
SEO is frequently used and widely misunderstood as a term. However, SEO is a widely valuable tool in your marketing kit and one that could provide [...]
How to Write a Grant in 3 Easy Steps
Most nonprofit organizations rely on the generosity of a community of donors to support their mission. To provide even more services, nonprofits [...]
How To Help Your Business Stand Out From The Crowd When Recruiting
A lot of businesses are hiring right now. That means it’s more important than ever for your business to stand out from the crowd when recruiting [...]
Target A Superfan Base With Event Marketing
It can be incredibly challenging to connect with your audience in the modern digital landscape. Despite having fans connected through social media, [...]
Understanding the Future of Facebook Ads
The online world is constantly changing, and Facebook is preparing to make some big shifts itself. Aside from changing their name, they’re also [...]
How SEM Helps Service Companies Get Ahead of the Competition
E-commerce companies commonly use search engine marketing (SEM) to attract and engage customers. But SEM's potential extends far beyond a single [...]
Become an Industry Authority with Blogs
Search engine optimization (SEO) is an integral part of maximizing visibility online and helping customers find you, and because of this, adhering to [...]
Strategy Before Tactics: The Key to Building Your Business with Federated Media
In marketing, especially as a business owner, it's common to invest in projects by seeing what sticks. However, it's essential to know that just [...]
Streaming is the Future of Television
Gone are the days of network television's dominance over the airwaves. While cable's mass adoption spelled the beginning of the end, streaming [...]
Tips to Develop Your Recruitment Marketing Strategy
Even during the best times, it can be challenging to attract the talent you need. With employees on the hunt for the best job opportunities, it's [...]
12 Questions Federated Media Asks to Understand Their Client Needs (and Follow-Up)
Understanding a client's needs is the foundation of any successful business. Delivering results and helping customers relies on finding where [...]
How Podcasts and Blogs Fit Your Marketing Strategy
When most people think of content marketing, they probably think of blogs. However, the term is actually much broader, including many online [...]
Why Search Matters To Your Business
So much of the world today has transitioned online. More people rely on their phones and computers to find places to go and things to buy through [...]
How Federated Media Gets to Know Their Customers and Meet Their Needs
Businesses can learn a lot about a prospective media partner by their pitch. Some media partners roll right into their pitch deck as soon as [...]
How to Kick Your SEM up a Notch Using Negative Keywords
Most marketing professionals know keywords' importance to search engine marketing (SEM) efforts. Keywords help businesses gain a more prominent [...]
What's the Difference Between Video Targeting & OTT?
Video targeting and OTT are effective marketing tactics. While they are both visual mediums, they are entirely different when it comes to their [...]
Increase Your Digital Marketing ROI with Display Ad Campaigns
Just three decades ago, the Internet was a novelty, with only a few thousand sites and a few million people browsing for up to an hour on any given [...]
How to Build Your Brand with Social Media Engagement
Businesses must stop thinking of social media marketing from a sales perspective and instead approach it to engage customers. Social media isn't [...]
Partnering with Federated Media Means Working with a Culture of Innovation
When you partner with Federated Media, you're partnering with a company with a history and a culture of innovation. Starting as a small radio [...]
How Your Digital Marketing Elevates Your Sales
Today, businesses need a digital presence more than ever before. The overwhelming majority (85 percent) of consumers research products or brands [...]
Why All OTT Ads are NOT Created Equal
With their rising popularity amongst advertisers, it’s crucial to remember streaming and over-the-top (OTT) service advertising is not a linear [...]
Key Qualities to Look for in a Marketing Partner
The most effective marketing strategies should combine traditional media like radio, TV, and newspapers with digital avenues such as email marketing, [...]
How Has the Consumer Journey Evolved
Digital marketing reaches nearly every consumer in your company's target. Social media ads, display ads, and content marketing all play a role in [...]
Why Businesses Need an SEM Strategy Now More Than Ever Before
With consumers spending more time online than ever before, search engine marketing (SEM) has become an essential component of an effective marketing [...]
What is the True Purpose of Having a Business Blog?
Many brick-and-mortar retailers have invested in developing websites, social media pages, content, and blogs to establish an online presence. Today, [...]
What Website Fixes Can Lower Your Blog's Bounce Rate
Your company's website is a vital component of a successful marketing strategy. Of course, it's not enough to attract visitors to your site. You also
How Impressions Differ Between Targeted Ads and SEM
When a user sees or hears an advertisement, it is called an impression. In digital, impressions occur anytime someone opens an app or loadsa web [...]
Why You Need A Dedicated Social Media Manager
In the early days of social media marketing, many business owners simply added that responsibility to their existing marketing team. However, doing [...]
How To Plan A Successful Outdoor Event
There’s a lot of planning and attention to detail that goes into making sure you’ve planned a successful outdoor event. If you do everything right, [...]
The Consumer Journey And Your Sales Funnel, Explained
Business owners hear a lot of buzzwords about the best ways to run their business. Two phrases commonly thrown around are “the consumer journey” and [...]
How Radio Enhances Addressable Geofencing
For small businesses, reaching your local audience is a crucial part of establishing and growing your business. Using location-based marketing helps [...]
How To Determine Your 2022 Marketing Strategy And Budget
Ongoing business growth is reliant upon building upon past successes and correcting where your plan didn’t succeed. Reviewing your effectiveness year [...]
Is The OTT Advertising You Bought True OTT?
OTT has seeped its way into our collective consciousness and daily habits. However, for how much the terms are thrown around few marketers truly [...]
How To Drive Revenue At Your Event
You should never lose money putting on an event. Events cost money, plain and simple. If you’re planning an event you should always be thinking about [...]
Why Relying On Only Social Media Marketing Is A Mistake
Social media has become a staple of marketing, as much as it has ingrained its way into our society. However, it has demonstrated itself as a [...]
Using Contests To Enhance Your Virtual Events
The global pandemic thrust virtual events into the limelight, and there’s no indication that they’re slowing down anytime soon.
Writing Web Copy with Your Customer In Mind
Web copy should speak to your customersby focusing on their needs and offering solutions. You want copy that leads naturally into your proposed [...]
Why Match Your Radio and Digital Display Advertising Messages
Radio advertising is an invaluable tool to spread brand awareness of your business, products, and services. It allows you to reach a large, often [...]
Why Web Copy is the Backbone of Your Website
Small businesses don't have the same marketing advantages as large corporations, which means they must get more creative to reach the audience most [...]
How Your Blog Improves Your Web Health
Business owners always have a lot on their plate, which makes running their business blog a challenge. Blogs have been around for over a decade now, [...]
How Your Blog Brings More Attention to Your Website
Incorporating a blog into your overall marketing plan can provide a considerable boost to your business's online presence. A well-designed and [...]
What Do Customers Look for From a Company Website?
Imagine an interaction with a salesperson whom you've decided to give a few minutes of your time, but after several minutes you don't know which [...]
The Type Of Media Moms Love
Americans spend a lot of time consuming media throughout their day. A recent study shows that American adults are consuming 666 minutes of media each [...]
How Your Metrics Overlap: Combining Radio & Digital
Although some marketing channels are more effective in general than others, the best way to get the most attention possible on what you have to offer [...]
Why Most Targeted Ads Aren't As Effective As They Used To Be
Advertisements online are everywhere, and anyone who has searched for something online has been targeted by an ad at some point. But the old method [...]
The Power Of Sports Fans For Marketing
Sports are part of daily life for billions of people around the world. Nearly half of all Americans consider themselves sports fans, and 25% consider [...]
How To Show Your Community Support In Your Marketing
Forging relationships is what makes businesses succeed. When it comes down to it, a business that supports their community through their marketing [...]
How To Update Your Radio Messaging During An Inventory Shortfall
Running low on inventory because your products are selling like hotcakes is a good problem to have. But if you’re running radio ads promoting [...]
Always Be Recruiting: How to Build A Talent Pool With Your Marketing
One of the keys to successful hiring is to always be recruiting and on the lookout for talent. It’s better to build a talent pool and have people [...]
Recruiting New Employees? Your Messaging Matters
It seems like everyone is trying to hire right now, that’s why it’s more important than ever that your messaging sets your company apart to have a [...]
3 Marketing Tasks To Complete Before Your Busy Season
When your busy season hits, the last thing you’re going to want to do is think about new forms of advertising. You want to focus on your customers [...]
How Radio Can Help You Successfully Recruit Employees
If you’ve ever found yourself stressed out because you suddenly have to hire 20 people for your company, you’re not alone. Hiring qualified employees [...]
How To Create Content Your Audience Will Love
Content needs to provide value to an audience in order to be effective. If you’re not creating content your audience will love, you'll struggle to [...]
On-Air Influencer Spotlight: Boomer – Afternoons On WMEE
There's no doubting the significance of influencer marketing anymore, as research not only highlights its current success but its potential for the [...]
Build Your Marketing Strength During The Off-Season With Email Lists
Every business has a busy season and a slow season. It’s tempting to only advertise for the busy season because we know the other times will be slow.
How Email, Social Media, And Content Marketing Drive ROI
Heavy web traffic doesn’t always equal heavy sales.
How Local Auto Dealers Can Stand Out In A Digital World
Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]
What You Need To Know About OTT And Why You Should Start Using It
You might have heard about OTT, but might not be aware of what it is. Luckily, it’s highly likely that you already have experienced OTT as a consumer.
How Local Auto Dealers Can Stand Out In A Digital World
Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]
Maximizing ROI: Getting the Most out of a Shoestring Budget
Every time you turn on a cable channel, you likely see a commercial for a product sold by a Fortune 500 company or one of its subsidiaries. Anyone [...]
Combining Print, Digital, & Radio Ads for Your Local Audience
Advertising is a crucial driver of revenue, so it's essential to pay special attention to the quality and delivery of your ads. After all, chewing [...]
Marketing Your Nonprofit for Maximum ROI
Nonprofit organizations are crucial for the overall betterment of our society. It’s these institutions that aid people in the community and provide [...]
How The Consumer Journey Creates Loyal Customers
In today’s world, it’s tough to cut through all the things that compete for our attention. It’s more important than ever for companies to understand [...]
How to Create a Well-Rounded Integrated Marketing Campaign for Your Small Business
Even small businesses need to think about advertising across multiple channels. With everything out there, though, it can be tough to tell which [...]
What's the Best Way to Track a Campaign's ROI?
Advertising is a business expense, and the ROI of your advertising really matters. However, it can be tough to track the ROI of a campaign. You can [...]
Which Marketing Strategies Work Best for Your Small Business?
As a small business owner, it's not easy for you to compete with the big guys. Big business has the advantage of greater brand awareness, economies [...]
Top 5 Blog Posts of 2020
The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the year [...]
Why You Should Advertise Post-Holiday
After the holidays, trends in consumer spending take a dip. Those who received gift cards have to spend them, and others might need to exchange or [...]
How to Incorporate Email Marketing into Any Campaign
Among all marketing strategies, email marketing comes with the highest ROI. For each dollar you spend on your email marketing campaign, you can get [...]
How Supply & Demand Can Alter Your Marketing Strategy
Supply and Demand play a significant role in your marketing strategy, and if it doesn't currently, then it should right away.
What is Your Social Media Engagement Strategy?
Social media engagement is the measurement of user interactions with content posted on social media platforms like Twitter, LinkedIn, Facebook, and [...]
How the Data from Your Analytics Tells a Story
Big data has taken the world by storm. Over 2.5 quintillion bytes of data are generated around the globe on a daily basis!
Planning for 2021 with ROI in Mind
Now is the time you should be planning for 2021. This next year will be one of recovery and rebuilding, so it is more critical than ever to create [...]
Is OTT the Future of Video Ad Inventory?
In 2019, the share of subscription OTT service users in the U.S equaled 55.3%. That figure is expected to increase to 60.6% by 2023. The significant [...]
The Benefits of Advertising on Social Media
Social media advertising is now a core component of many companies' marketing strategies. In 2019, ad spend on social media platforms amounted to [...]
7 Signs Your Agency Does Cookie-Cutter Marketing
When you start working with a marketing agency, you need to put some faith in the company's actions; results don't become obvious immediately. To [...]
How to Calculate the ROI of Your Next Marketing Campaign
There's an old truism that goes like this: "If you can't measure it, then you can't improve it." That's true of most things, and it's certainly true [...]
The Best Marketing Tactics to Go With Your Radio Ad
Radio advertising is a time-honored means of spreading brand awareness and acquiring new customers. In today's Digital Age, it is usually most [...]
Is Your Digital Advertising Actually Working?
Advanced analytics tools in the field of digital marketing have made it easy to produce mounds of data. From user engagement metrics to conversion [...]
5 Tips for Improving Marketing ROI
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