The Federated Media Blog

For small businesses, reaching your local audience is a crucial part of establishing and growing your business. Using location-based marketing helps [...]

Ongoing business growth is reliant upon building upon past successes and correcting where your plan didn’t succeed. Reviewing your effectiveness year [...]

OTT has seeped its way into our collective consciousness and daily habits. However, for how much the terms are thrown around few marketers truly [...]

You should never lose money putting on an event. Events cost money, plain and simple. If you’re planning an event you should always be thinking about [...]

Social media has become a staple of marketing, as much as it has ingrained its way into our society. However, it has demonstrated itself as a [...]

The global pandemic thrust virtual events into the limelight, and there’s no indication that they’re slowing down anytime soon.

Web copy should speak to your customersby focusing on their needs and offering solutions. You want copy that leads naturally into your proposed [...]

Radio advertising is an invaluable tool to spread brand awareness of your business, products, and services. It allows you to reach a large, often [...]

Small businesses don't have the same marketing advantages as large corporations, which means they must get more creative to reach the audience most [...]

Business owners always have a lot on their plate, which makes running their business blog a challenge. Blogs have been around for over a decade now, [...]

Incorporating a blog into your overall marketing plan can provide a considerable boost to your business's online presence. A well-designed and [...]

Imagine an interaction with a salesperson whom you've decided to give a few minutes of your time, but after several minutes you don't know which [...]

Americans spend a lot of time consuming media throughout their day. A recent study shows that American adults are consuming 666 minutes of media each [...]

Although some marketing channels are more effective in general than others, the best way to get the most attention possible on what you have to offer [...]

Advertisements online are everywhere, and anyone who has searched for something online has been targeted by an ad at some point. But the old method [...]

Sports are part of daily life for billions of people around the world. Nearly half of all Americans consider themselves sports fans, and 25% consider [...]

Forging relationships is what makes businesses succeed. When it comes down to it, a business that supports their community through their marketing [...]

Running low on inventory because your products are selling like hotcakes is a good problem to have. But if you’re running radio ads promoting [...]

One of the keys to successful hiring is to always be recruiting and on the lookout for talent. It’s better to build a talent pool and have people [...]

It seems like everyone is trying to hire right now, that’s why it’s more important than ever that your messaging sets your company apart to have a [...]

When your busy season hits, the last thing you’re going to want to do is think about new forms of advertising. You want to focus on your customers [...]

If you’ve ever found yourself stressed out because you suddenly have to hire 20 people for your company, you’re not alone. Hiring qualified employees [...]

Content needs to provide value to an audience in order to be effective. If you’re not creating content your audience will love, you'll struggle to [...]

There's no doubting the significance of influencer marketing anymore, as research not only highlights its current success but its potential for the [...]

Every business has a busy season and a slow season. It’s tempting to only advertise for the busy season because we know the other times will be slow.

Heavy web traffic doesn’t always equal heavy sales.

Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]

You might have heard about OTT, but might not be aware of what it is. Luckily, it’s highly likely that you already have experienced OTT as a consumer.

Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]

Every time you turn on a cable channel, you likely see a commercial for a product sold by a Fortune 500 company or one of its subsidiaries. Anyone [...]

Advertising is a crucial driver of revenue, so it's essential to pay special attention to the quality and delivery of your ads. After all, chewing [...]

Nonprofit organizations are crucial for the overall betterment of our society. It’s these institutions that aid people in the community and provide [...]

In today’s world, it’s tough to cut through all the things that compete for our attention. It’s more important than ever for companies to understand [...]

Even small businesses need to think about advertising across multiple channels. With everything out there, though, it can be tough to tell which [...]

Advertising is a business expense, and the ROI of your advertising really matters. However, it can be tough to track the ROI of a campaign. You can [...]

As a small business owner, it's not easy for you to compete with the big guys. Big business has the advantage of greater brand awareness, economies [...]

The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the year [...]

After the holidays, trends in consumer spending take a dip. Those who received gift cards have to spend them, and others might need to exchange or [...]

Among all marketing strategies, email marketing comes with the highest ROI. For each dollar you spend on your email marketing campaign, you can get [...]

Supply and Demand play a significant role in your marketing strategy, and if it doesn't currently, then it should right away.

Social media engagement is the measurement of user interactions with content posted on social media platforms like Twitter, LinkedIn, Facebook, and [...]

Big data has taken the world by storm. Over 2.5 quintillion bytes of data are generated around the globe on a daily basis!

Now is the time you should be planning for 2021. This next year will be one of recovery and rebuilding, so it is more critical than ever to create [...]

In 2019, the share of subscription OTT service users in the U.S equaled 55.3%. That figure is expected to increase to 60.6% by 2023. The significant [...]

Social media advertising is now a core component of many companies' marketing strategies. In 2019, ad spend on social media platforms amounted to [...]

When you start working with a marketing agency, you need to put some faith in the company's actions; results don't become obvious immediately. To [...]

There's an old truism that goes like this: "If you can't measure it, then you can't improve it." That's true of most things, and it's certainly true [...]

Radio advertising is a time-honored means of spreading brand awareness and acquiring new customers. In today's Digital Age, it is usually most [...]

Advanced analytics tools in the field of digital marketing have made it easy to produce mounds of data. From user engagement metrics to conversion [...]

How successful is your marketing campaign?

Designing an ad campaign means making tough decisions about where, when, and how to invest your company's time and money. One veritable truth is that [...]

Companies are continually looking for ways to connect with the right audience, generate leads, convert prospects, and drive sales. Over the past 25 [...]

A marketing campaign’s costs depend on many factors, including the agency's expertise, the efficiency of tactics, market research quality, and the [...]

Considering that 92% of Americans listen to the radio every week, radio advertising has many powerful opportunities for businesses. The wide [...]

Implementing a digital marketing strategy is integral to your business’ success. Without working on your online presence, it's hard to reach your [...]

Email is an integral part of any successful marketing campaign. A strong email marketing strategy helps you connect with the target audience in a [...]

As podcast advertising rises in popularity, the competition for getting noticed grows steeper. To break through the noise, you’ll need top-notch [...]

With more than half of the world's population using the internet, digital marketing keeps gaining momentum. However, traditional channels can't be [...]

The digital marketing world is full of industry-specific terms. It's important to understand what these terms mean for the purpose of clear [...]

The percentage of monthly podcast consumers in the United States has steadily risen over the past decade, from 11% in 2009 to 32% in 2019. Podcasts [...]

Email is one of the most powerful marketing tools available today. For each $1 spent on email marketing, you can get $42 in return. That's an [...]

To create a high-quality podcast, you need the right essential elements: a high level of originality, great personality, freshness, consistency, and [...]

Radio advertising remains one of the most effective ways to reach a large audience - especially one defined by geography and demographics. But not [...]

Technology is gradually evening the playing fields between small businesses and large corporations. This is welcome news for many Northern Indiana [...]

By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase customer [...]

Podcasts are becoming a powerful branding, lead-generating, and sale-driving tool. With 39% of men and 36% of women listening to podcasts monthly, [...]

Radio is a popular listening medium for consumers in all age groups and reaches groups with diverse demographics. That makes radio an excellent [...]

Radio advertisements are proven to be an excellent investment for your business. A report by Nielsen found that radio reached the highest amount of [...]

Many businesses are finding radio ads to be a worthwhile venture. One of the many recent success stories involves an auto body shop in the small town [...]

Branded contests, sweepstakes, and giveaways are nothing new, and almost everyone has experienced their fair share of them. Yet, from a company's [...]

Several years ago, market research company Colmar Brunton conducted a comparison study of different advertising channels about sales uplift.

Whether you live closer to South Bend or Fort Wayne, your local Indiana business needs to adjust to the "new normal" as industry reopens in the wake [...]

Basic human nature is the same, no matter where you go. For instance, people often need to be told what to do instead of merely given a suggestion. [...]

Compared to last year, foot traffic is down for many brick-and-mortar stores. There's no question as to the root of this problem for businesses: [...]

Podcasting is one of the fastest-growing industries, and businesses that choose to podcast or advertise in podcasts are seeing more success than ever.

Combining your digital and radio advertisements can increase your odds of success if you're looking for a way to improve all your advertising [...]

Throughout the COVID-19 crisis, many businesses have suffered setbacks and challenges. Some of these businesses have stepped up to the challenge and [...]

The coronavirus outbreak has altered all of our lives and our jobs. No matter how much we long for a return to normalcy in the workplace, none of us [...]

Maintaining brand awareness is essential to your business. When your business has strong brand awareness, more consumers are aware of your business [...]

Regularly advertising your business helps build brand awareness and reach your target audience. Your efforts shouldn’t change now. Eargo, a popular [...]

Specific advertising goals require equally specific methods of advertising. For example, if you want to reach your audience while they're on the go, [...]

Some businesses that offer significant seasonal opportunities for their customers wait until that season arrives before they start advertising. [...]

Radio is one of the top, most accessible ways to reach a large and engaged audience--both under normal circumstances and now, amid a health crisis. [...]

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out new [...]

The COVID-19 pandemic disrupted normal life for everyone. Along with its impact on the lives of individuals, businesses have taken a hit too. For [...]

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]