Businesses can learn a lot about a prospective media partner by their pitch. Some media partners roll right into their pitch deck as soon as introductions are over. Others ask questions to know who you are and whether their solutions can help.
The media partner you want is the one who takes the time to understand your business, your vision, and your needs without assumptions, one-size-fits-all solutions, or exaggerated promises, which is the path Federated Media takes when meeting with clients. They provide curated solutions developed by combining their capabilities and your necessities.
How Federated Media Works With Prospective Clients
Working with Federated Media, you'll find a partner who, at your first meeting, developed familiarity with your business through online research. But you'll also find they will ask many questions to better understand your goals and company during the first meeting.
To best understand how to help clients solve their most pressing problems, they start with a discovery process to conduct a needs analysis. At this stage, the goal isn't to sell their services. Instead, they aim to determine how their platform and resources can help you achieve your desired business outcomes.
Doing so means asking many questions – and follow-up questions. No matter your industry or location, your business, brand, culture, and goals are unique. They want to learn how to help you achieve your vision for your business using the tools at their disposal.
What Their Discovery Process and Needs Analysis Entails
Because your business and needs are unique, the questions we'll often ask during the discovery process are specific to your business. However, they'll typically start with several fundamental questions to help understand your core business needs, starting with your strategic business goals with questions such as:
- What is your short-term and long-term vision for your business?
- How is your vision shaped and driven by unique aspects of your business's founding, history, and organizational culture?
- What are your strategic business goals this year? What are they in the short-term and the long run?
- How would you rank your goals in terms of priority?
- How do you measure success? What key performance indicators (KPIs) do you use?
- What goals have you had difficulty achieving? Why do you think that is?
- What opportunities or threats do you see on the horizon? How will you capitalize on the former and address the latter?
Furthermore, they'll ask about your core revenue drivers and what makes up the bulk of your sales to understand your financial priorities. To learn about your market better, they'd like to know:
- Who your direct and indirect competitors are, and their relative market positions
- What you do better than your competitors, and what they do better than you
- What national, regional, or local economic factors affect your business and consumers, and in what ways
- What trends currently have the most significant impact on your industry, and how do they affect your business
These are just a few of the questions we'll ask at this stage to understand your industry position, where you can grow, and where you want to go. Don't worry if you don't have all the answers at your fingertips. As you answer these questions, they will continue to research and find more follow-up questions to dive deeper into the heart of your business needs.
We'll look closer at your marketing presence to detect potential perception gaps, review previous campaign data to watch for strategic or tactical missteps, and assess your brand against industry benchmarks. While completing this needs analysis, Federated Media will be in continuous discussion to ensure a shared understanding of your priorities and requirements.
How Federated Media Collaborates to Implement the Best Solutions
Using the knowledge and insights from the discovery process and the needs analysis, Federated Media identifies the optimal strategy and tactics to get your desired outcomes. They'll leverage their platform and resources to craft an ideal solution, using tools such as:
- Radio advertising
- Email marketing
- Content marketing
- Digital advertising
- Social media marketing
Their in-house, full-service agency, Federated Digital Solutions, will contribute additional strategies to design an effective marketing solution for your business.
Federated Media understands the seriousness of clients putting their brand in FM's hands. It's a responsibility they handle with care, and they are proud to have a full-service agency to ensure their work is cohesive and consistent across platforms and channels. Combined with a rigorous quality control process, they make sure deliverables are error-free and of the highest possible quality.
Federated Media doesn't just produce attractive creative materials. They work with you to implement fully-fledged marketing campaigns that effectively guide consumers through each step of the customer journey. They monitor and adjust your campaign to ensure you achieve the highest possible ROI on your marketing investment.
Identifying the Right Media Partner
No matter how simple or complex a business is, there's no one-size-fits-all approach to effective marketing. The right media partner knows this and crafts an effective marketing solution by first learning about a company from top to bottom. Only then can a media partner determine what's most likely to work for a particular industry, brand, and business.
When you agree to meet with a potential media partner, take stock of their interest in understanding your business. Do they ask very few questions or none at all? And if they do ask questions, are these questions they could have found themselves if they looked on your website? If so, these are strong signals that you're likely to spend a lot of money without a lot to show for it if you sign with them.
But when you work with a partner like Federated Media, you'll have a partner who looks forward to getting to know about your business and putting our resources to work to help you take it to the next level.
