Business owners always have a lot on their plate, which makes running their business blog a challenge. Blogs have been around for over a decade now, and they are a crucial part of content marketing. Regular blog posts help keep your website fresh, which helps with ranking higher in search engines and driving more traffic. Furthermore, they present a pathway for customers to learn about your brand, establish your brand authority, and build trust with customers.
Blogs are powerful tools for building your website's health, and they help grow your brand and maintain your position. Here are a few more ways blogs will help your website.
Content Establishes Your Topic Expertise
Developing trust among customers is difficult, especially in the internet age. Customers want to purchase products and services from a knowledgeable company that genuinely cares about what they do. However, that is hard to find amongst all the companies vying for their attention. Fortunately, creating and maintaining blog posts about pertinent topics can help establish your company as an expert in the field.
Regularly updated blog pages have more credibility than blogs with one or two posts from five years ago. Not only do regular blog posts make you seem like an authority to prospective customers, but search engines also prioritize fresh content that is also credible. It alerts Google that there is a regular presence behind your site, telling them that the content is likely up-to-date, and it alerts customers in the same way. People like to see fresh content, showing that your business is active and thriving.
As you build your blog, you can include links to previous posts, build link authority, and create "cluster content." Cluster content connects blogs of relevant topics with each other, making it easier for search engines to find your other content. It can guide consumers to previous posts, improving your post longevity. Once you've built a blog, it's not unusual to have posts from three, four, or five years ago bringing customers to your site. Unlike other online written content, blogs can improve with age, and a consistently updated site lets consumers see that your business is reliable.
Brings the Best People to Your Site
Businesses must have an idea of who is interested in their services, which is especially important for blogging and web health. Blog posts related to the products and services you offer are most likely to attract the people already interested in what you have for sale. You want to focus your content on how your business can help these people by explaining what you do and answering common questions you receive.
Comprehensively answering these questions (built across multiple blogs) guides people researching online to visit your site. The value your blog posts provide will build their trust and reassure them that your business knows what it's doing and will likely do a good job. If you create your blog effectively, many people who read what you post will be interested in your products and services. Alternatively, you want to be the one to answer these questions instead of relying on your competition to do that task for you.
Posting blog posts regularly isn't as direct as sending out targeted ads with clear calls-to-action. It substantially increases your sales volume because it puts consumers in control of finding you. You indirectly sell your services without overtly pushing customers by providing direct value. When consumers think of your company, they will consider the value you provided at no cost to them, instead of your attempts to take their money. People will be more willing to pay for services if they feel it's a conclusion they reached themselves.
Drive Traffic Through Proper Distribution
You can write the best, most compelling blog posts in your industry, but your efforts won't matter if nobody reads what you provide. You must develop the distribution channels to get your content out to customers. Creating an email list and using social media to promote your content allows you to be active in your outreach instead of relying on search engines to do the heavy lifting.
Email still tends to be the most practical way to send out content. It has an incredibly high ROI on its usage and reaches people when they are focused on reading. You also have ownership over your email list, letting you communicate with customers yourself. Social media followers have a lot of value and provide a quick, meaningful way to connect with your audience. Plus, social media allows followers can respond to your brand and share content with other people, which can help increase your brand awareness without additional work on your part.
If you're looking to grow your email list or number of social media followers, you can try using giveaways or discounts for new subscribers. Even if you don't have a lot of subscribers, you can still send emails or post on social media when you drop a new blog post on your website. By giving away valuable information for free, you give people a reason to click the link and visit your website. Once they are on the website, they may buy something or begin their customer journey by entering the awareness and consideration phases.
When your blog and brand are compelling enough, you can convert one-time customers into loyalists who spread the word about your brand for you just because they love what you have to offer!
Need Help with Your Blog? A Media Partner Can Help You Drive Traffic in No Time!
The concept of staying up-to-date on your website's blog posts may seem like a simple one, but it's not always easy to put it into practice. Now that you understand the importance of blogs for your website's health, you should do everything you can to create regular posts that can help you drive more traffic to your site. The good news is that working with a qualified media partner can help you achieve this in very little time, and you'll probably be pleasantly surprised at how much of a jump in traffic you'll see.