Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, fall flat.
As a local automotive dealership, you need to stand out in an increasingly connected digital world. You need the personal touch of people who understand your goals and want to be partners in your success.
Building a partnership with a local digital agency can help you dial in on the best marketing tactics for your business. They can use analytics to help you figure which digital strategies are best.
Consumers are constantly moving along the digital consumer journey, and they’re searching in new ways, which digital advertising can take advantage of. Studies show that they’re now spending more of their time using digital tools, with 59% of car buyers saying they researched their purchase online before buying.
Tools like search engine marketing (SEM) can be used to help boost your website to the top of search engine results pages and help you be found by consumers on the local level. Digital display ads and pay-per-click (PPC) ads can be used to focus on selling specific cars at your dealership that you identify as goals. Combining SEM and branding can get your auto dealership on the screen of users who are searching for vehicles that you carry.
With an advertising cooperative, however, much of that attention to fine detail doesn’t happen and the local consumer gets lost in the shuffle of ads. By partnering with a local digital agency you can focus on your goals and sell the cars that you have in stock and on the lot.
To learn more about advertising co-ops in the automotive world, read the blog Why Auto Manufacturers Are Forcing Dealers To Use Specific Digital Services by Federated Digital Solutions.