A business logo is far more than a simple graphic – it conveys your company’s identity, values, and professionalism. It’s often the first thing customers see, setting the tone for their experience with your brand. So it’s essential to have a logo that is high-quality, relevant, and adaptable across multiple platforms.
Take a moment to reflect on your current offerings – does your logo represent who you are today? Does it function well in the digital landscape? If not, it may be time for a refresh — or a completely new logo.
Here are five signs your company is ready for a logo reboot.
You’re growing and expanding
As businesses grow and evolve, your visual identity needs to keep pace. If you introduce new products and services or expand to new locations, your original logo might no longer represent your full scope and capabilities.
A logo helps tell your company’s story, so it should grow and change alongside your business.
You’re a new owner
When a business changes hands, the new owner may want to put their own stamp on operations. If you’re shifting company strategy —whether that means targeting new customers, updating products or services, or distancing the brand from the previous ownership — a new logo can help signal that transition.Graphics don’t work across platforms
Today’s digital environment means business owners need a logo that can work across multiple platforms, from email signatures to digital ads to video.
Many older logos are simple graphic files that were designed for signage, clothing, and print ads, and aren’t optimized for today’s digital formats.
A modern logo can handle all possible uses, providing your business with more versatility and expanding its applications.
DIY vs. a Professional Logo
Thanks to free and low-cost online software, such as Canva and LogoMakr, a tech-savvy business owner can try their hand at graphic design. But that doesn’t always mean you’ll get a professional final product.
Many DIY logos can look novice or low-resolution, which can make your business appear less credible. Also, when you design your own logo, you may not know all the technical specifications required, including the colors, fonts, and file types required for various platforms.
A professional graphic designer can create a high-quality logo that functions across applications.
You’re ready for a new look
Who doesn’t love a makeover? Even if you have a perfectly functional and representative logo, it can be exciting to undertake a little rebranding with fresh graphics. A new logo is an opportunity to try a new visual identity, including colors, fonts, and images. Think about where your business is today and develop a logo that conveys that.
Pro tip: If you change your logo, make sure to update all of your brand materials, including websites, print pieces, and social media, to keep a consistent look.
If any of these situations sound familiar, don’t fret. It’s easy to find professional help with graphics. Federated Media’s marketing experts can connect you with our in-house professional design team to design and implement a new logo for your brand or podcast.
