Nonprofits are an essential part of the community, and supporting them is a wonderful way for your business to give back. Whether it’s a school, hospital, charity, or another type of organization, there’s so much good to be done by supporting nonprofits – and there are ways to make it happen that go far beyond donating money.
To get creative with how you donate, think about lending your time, your knowledge, or a few of the other valuable qualities your business has to offer.
Sponsor a Radiothon
Radiothons are amazing ways to raise money for an organization – instead of your business writing a check, the whole community chips in to support a nonprofit they believe in. Listeners will phone in and pledge donations and you’ll watch those numbers climb.
A radiothon is especially impactful if you can provide special gifts and prizes for certain amounts donated.
Most radiothons have a variety of sponsorship opportunities at a variety of spend levels, so you can get involved in a way that fits your business goals.
Provide Employee Volunteer Time
By supplying employees with PTO specifically meant for them to volunteer their time, they can support nonprofits they care about because they have time to do so. This is a great way to ensure your business is giving back to the community while allowing employees the ability to choose causes and organizations that matter to them.
At Federated Media, we offer our employees PTO specifically for volunteering, and it’s consistently rated one of our most popular benefits year after year.
Underwrite a Marketing Campaign
Underwriting a marketing campaign can do wonders for a nonprofit. After all, what’s the best way to get their name out there, along with their mission and programs they provide for the community? Marketing! If your business underwrites a marketing campaign, it will bring in revenue without the nonprofit having to spend a dime. Most nonprofits don’t have a large budget for marketing, so this can make a major impact.
Become a Board Member
As an active board member, you’ll have the inside scoop on what the organization is lacking. With that information on your side, you’re in the perfect position to come up with solutions and use your own assets and skills to help them succeed.
Offer Free Services
Your knowledge surrounding one specific area of business, like marketing or business development, for example, can do wonders when shared with an organization who might not be so well-versed in it.
Host an Event
By hosting some sort of event that attracts the public, like a concert, art show, or sports competition, you’ll not only get the community involved, you’ll also be able to donate a portion (or all) of the proceeds to the nonprofit. By doing this, you’ll get your name out there, along with the nonprofit’s, the nonprofit will receive donations, and the public will enjoy themselves. Everyone wins.
Donate a Percentage of Your Revenue
Donating a percentage (no matter how small) of your revenue and creating a partnership with a nonprofit that believes in your mission and has the same vision as your business is wildly beneficial to both of you. It creates a synergy that you’ll be hard-pressed to find without such a partnership!
Getting Your Support Started
Use any of these tactics to support your local nonprofit; no matter what you do, they’ll undoubtedly value your time, effort, and donated funds.
At Federated Media, working with nonprofits is one of our favorite ways to give back, which is why we’ve supported the Salvation Army, St. Jude Research Hospital, South Bend Center for the Homeless, and many more organizations in the past. We also help businesses make an impact with local nonprofits through our Federated Media Engaged program.
To learn more about how to get your business started by supporting a local nonprofit, just reach out to us. We’ll be happy to answer any questions you may have!
