Sweepstakes are centered around the game of chance. What isn’t up to chance is how impactful they can be for your radio marketing.
What Are Sweepstakes?
Sweepstakes are a form of contest where entrants fill out a form in hopes of winning a prize, and the winner is chosen completely randomly. The prize is highly sought-after – something that motivates people to enter.
In a game of chance, monetary consideration isn’t legal. That means that sweepstakes participants can’t be required to purchase something from you or pay a fee in order to put their name in the hat.
Why Run Sweepstakes?
Sweepstakes are cut and dry. They’re easy to plan and easy to implement, and you’ll always have people who want to participate. They literally have nothing to lose.
For your business, you can ask survey questions of every entrant that can go right into your first-party data collection to be used for future marketing efforts. The information will include contact information like names and email addresses, but you can also ask questions that let you know where each entrant is in the buying cycle for your product or service.
If you advertise your sweepstakes on a radio station, you’ll get entries from the station’s loyal listeners, who will then share the message to their friends and family. That’s your message, your brand, reaching thousands (maybe even millions!) of people that it wasn’t reaching before – and you can maintain that type of reach by utilizing their data in your future marketing efforts.
The Benefits of Sweepstakes
Don’t underestimate sweepstakes simply because they’re only a game of luck. They can do a whole lot of good for your radio marketing efforts.
Sweepstakes Encourage Website Visits
Sweepstakes are a great tool to use to get your name (and brand) out there. They attract visitors to your website, which is the best place to learn about you and what you do. At Federated Media, we can even offer the chance for entrants to win bonus entries for visiting your website from the entry form.
On top of website visits, you can also offer the chance for bonus entries if participants download your app!
Build Your Email List
Your email list is one of the best tools you can use to communicate with your audience. Sweepstakes are the perfect method to gather your customers’ information so you can reach out to them later for future promotions. Make sure to include an opt-in box so that you have permission to send emails later.
Do Market Research
While you can’t require your customers to make a purchase to enter a sweepstakes, you can require them to answer a few survey questions on the registration form. The answers to these questions give you information you need to create more successful sweepstakes and marketing campaigns in the future.
The amount of questions you can ask depends on the value of the prize. The more valuable the prize, the more questions consumers are willing to answer. Make sure each question is valuable first-party data for your business.
At Federated Media, our sweepstakes platform has the ability to offer bonus entries to entrants for answering additional questions. This can be a great strategy to get more information from your most motivated entrants.
Need Help Knowing Where to Start?
Now that you understand the benefits of implementing sweepstakes into your radio marketing, all there’s left to do is get yours going.
At Federated Media, we have a team of experts dedicated to creating effective sweepstakes that drive results for our clients, and we’d love to share our knowledge and experience with you. Reach out to us today to get started!
