Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]
Maximizing ROI: Getting the Most out of a Shoestring Budget
Every time you turn on a cable channel, you likely see a commercial for a product sold by a Fortune 500 company or one of its subsidiaries. Anyone [...]
Combining Print, Digital, & Radio Ads for Your Local Audience
Advertising is a crucial driver of revenue, so it's essential to pay special attention to the quality and delivery of your ads. After all, chewing [...]
How Email Can Drive Results for Marketing Campaigns
Email marketing puts your messages right in front of your target audiences where they’re actively looking. It’s the preferred communication for many, [...]
Marketing Your Nonprofit for Maximum ROI
Nonprofit organizations are crucial for the overall betterment of our society. It’s these institutions that aid people in the community and provide [...]
How The Consumer Journey Creates Loyal Customers
In today’s world, it’s tough to cut through all the things that compete for our attention. It’s more important than ever for companies to understand [...]
How to Create a Well-Rounded Integrated Marketing Campaign for Your Small Business
Even small businesses need to think about advertising across multiple channels. With everything out there, though, it can be tough to tell which [...]
What's the Best Way to Track a Campaign's ROI?
Advertising is a business expense, and the ROI of your advertising really matters. However, it can be tough to track the ROI of a campaign. You can [...]
How to Promote Your Podcast
Branded podcasts are growing in popularity and influence. Nielsen research shows that advertising revenues are on track to exceed $1 billion in 2021, [...]
Which Marketing Strategies Work Best for Your Small Business?
As a small business owner, it's not easy for you to compete with the big guys. Big business has the advantage of greater brand awareness, economies [...]
What to Do When Business Slows Down
The arrival of the global pandemic has devastated the economy in the United States and worldwide. Now that a vaccine exists and companies have put [...]
How to Optimize a Blog for Lead Generation
Generating leads is an important component of any business that wants to increase sales and organic customers. In particular, blog posts are an [...]
Marketing's Most Frequently Asked Questions
Launching a marketing campaign can feel utterly overwhelming for business owners who would rather spend their time providing excellent products and [...]
Consistency as a Competitive Advantage
When it comes to marketing, consistency is often underestimated. Its seeming simplicity and self-evidentness often keep companies from investing [...]
Top 5 Blog Posts of 2020
The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the year [...]
How to Get More Customers, What You Need to Know Now
When your goal is more customers, the key is integrated marketing. However, it takes experience, knowledge, and a level of expertise to understand [...]
How to Make Your Business Stand Out from the Rest?
It can be difficult to get your business to stand out when everyone else seems to dominate the average digital marketing channels, especially in [...]
How the Consumer Journey Boosts Your Business
Businesses that focus entirely on "closing the deal" and similar actions will find that rivals are beating them with a more holistic approach. The [...]
5 Bad Habits for Marketers to Leave Behind in 2021
Falling into bad marketing habits can spell disaster for your business. If you fail to update your marketing methods or keep current, up-to-date best [...]
Why You Should Advertise Post-Holiday
After the holidays, trends in consumer spending take a dip. Those who received gift cards have to spend them, and others might need to exchange or [...]
How to Incorporate Email Marketing into Any Campaign
Among all marketing strategies, email marketing comes with the highest ROI. For each dollar you spend on your email marketing campaign, you can get [...]
How Supply & Demand Can Alter Your Marketing Strategy
Supply and Demand play a significant role in your marketing strategy, and if it doesn't currently, then it should right away.
What is Your Social Media Engagement Strategy?
Social media engagement is the measurement of user interactions with content posted on social media platforms like Twitter, LinkedIn, Facebook, and [...]
Ask What's Next to Get More Out Of Your Marketing
Successful companies understand the criticality of having a marketing plan in place. They craft a documented, well-planned strategy for their [...]
How the Data from Your Analytics Tells a Story
Big data has taken the world by storm. Over 2.5 quintillion bytes of data are generated around the globe on a daily basis!
How Successful Local Businesses Market Themselves
The difference between successful and unsuccessful businesses often comes down to how local businesses market themselves. Consumers will continue to [...]
Planning for 2021 with ROI in Mind
Now is the time you should be planning for 2021. This next year will be one of recovery and rebuilding, so it is more critical than ever to create [...]
How the Pandemic is Changing Our Video Streaming Habits
When searching for an indicator of how much the COVID-19 pandemic changed American lives, look no further than the major growth in streaming video [...]
Is OTT the Future of Video Ad Inventory?
In 2019, the share of subscription OTT service users in the U.S equaled 55.3%. That figure is expected to increase to 60.6% by 2023. The significant [...]
The Benefits of Advertising on Social Media
Social media advertising is now a core component of many companies' marketing strategies. In 2019, ad spend on social media platforms amounted to [...]
7 Signs Your Agency Does Cookie-Cutter Marketing
When you start working with a marketing agency, you need to put some faith in the company's actions; results don't become obvious immediately. To [...]
How to Calculate the ROI of Your Next Marketing Campaign
There's an old truism that goes like this: "If you can't measure it, then you can't improve it." That's true of most things, and it's certainly true [...]
The Best Marketing Tactics to Go With Your Radio Ad
Radio advertising is a time-honored means of spreading brand awareness and acquiring new customers. In today's Digital Age, it is usually most [...]
Is Your Digital Advertising Actually Working?
Advanced analytics tools in the field of digital marketing have made it easy to produce mounds of data. From user engagement metrics to conversion [...]
5 Tips for Improving Marketing ROI
How successful is your marketing campaign?
5 Reasons Why Local Radio Should Always Be in Your Advertising Budget
Designing an ad campaign means making tough decisions about where, when, and how to invest your company's time and money. One veritable truth is that [...]
What is Digital Advertising?
Companies are continually looking for ways to connect with the right audience, generate leads, convert prospects, and drive sales. Over the past 25 [...]
How to Keep ROI At the Forefront of Your Marketing Plan
A marketing campaign’s costs depend on many factors, including the agency's expertise, the efficiency of tactics, market research quality, and the [...]
7 Steps for Putting Together Radio Creative
Considering that 92% of Americans listen to the radio every week, radio advertising has many powerful opportunities for businesses. The wide [...]
How a Digital Marketing Expert Can Help Your Business
Implementing a digital marketing strategy is integral to your business’ success. Without working on your online presence, it's hard to reach your [...]
How to Incorporate Email Marketing into Any Campaign
Email is an integral part of any successful marketing campaign. A strong email marketing strategy helps you connect with the target audience in a [...]
5 Tips for Effective Podcast Ads
As podcast advertising rises in popularity, the competition for getting noticed grows steeper. To break through the noise, you’ll need top-notch [...]
Traditional Marketing and How It Fits Into a Digital Space
With more than half of the world's population using the internet, digital marketing keeps gaining momentum. However, traditional channels can't be [...]
Digital Marketing 101: 30 Terms You Need to Know
The digital marketing world is full of industry-specific terms. It's important to understand what these terms mean for the purpose of clear [...]
Creating Niche Topics for Your Branded Podcast
The percentage of monthly podcast consumers in the United States has steadily risen over the past decade, from 11% in 2009 to 32% in 2019. Podcasts [...]
Why Your Email List is SO Important
Email is one of the most powerful marketing tools available today. For each $1 spent on email marketing, you can get $42 in return. That's an [...]
What Makes a Quality Podcast?
To create a high-quality podcast, you need the right essential elements: a high level of originality, great personality, freshness, consistency, and [...]
5 Things that Should Always Be Included In a Radio Ad
Radio advertising remains one of the most effective ways to reach a large audience - especially one defined by geography and demographics. But not [...]
The Future of Marketing for Northern Indiana Businesses
Technology is gradually evening the playing fields between small businesses and large corporations. This is welcome news for many Northern Indiana [...]
Why You Should Incorporate Digital Advertising With Your Radio Spots
By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase customer [...]
How to Choose a Podcast Topic
Podcasts are becoming a powerful branding, lead-generating, and sale-driving tool. With 39% of men and 36% of women listening to podcasts monthly, [...]
Why Your Business Should Add Digital Components to Your Next Radio Campaign
Radio is a popular listening medium for consumers in all age groups and reaches groups with diverse demographics. That makes radio an excellent [...]
4 KPIs to Measure the Success of Your Radio Ads
Radio advertisements are proven to be an excellent investment for your business. A report by Nielsen found that radio reached the highest amount of [...]
Is Radio Right for Your Business, Right Now?
Many businesses are finding radio ads to be a worthwhile venture. One of the many recent success stories involves an auto body shop in the small town [...]
Are Contests Really Worth Your Time?
Branded contests, sweepstakes, and giveaways are nothing new, and almost everyone has experienced their fair share of them. Yet, from a company's [...]
How to Effectively Integrate Your Digital and Radio Advertising Creative for Bigger ROI
Several years ago, market research company Colmar Brunton conducted a comparison study of different advertising channels about sales uplift.
Why Marketing ROI Should Be Top of Mind for Northern Indiana Businesses
Whether you live closer to South Bend or Fort Wayne, your local Indiana business needs to adjust to the "new normal" as industry reopens in the wake [...]
5 Tips for Developing Radio Creative That Get Results Now
Basic human nature is the same, no matter where you go. For instance, people often need to be told what to do instead of merely given a suggestion. [...]
The New Reality of Foot Traffic and Social Distancing: How to Boost Business and Keep Customers Safe
Compared to last year, foot traffic is down for many brick-and-mortar stores. There's no question as to the root of this problem for businesses: [...]
Why Your Business Should Be Podcasting
Podcasting is one of the fastest-growing industries, and businesses that choose to podcast or advertise in podcasts are seeing more success than ever.
5 Tips for Combining Your Digital and Radio Advertisements
Combining your digital and radio advertisements can increase your odds of success if you're looking for a way to improve all your advertising [...]
4 Positive Business Outcomes from the COVID-19 Crisis
Throughout the COVID-19 crisis, many businesses have suffered setbacks and challenges. Some of these businesses have stepped up to the challenge and [...]
10 Things We Learned from COVID-19
The coronavirus outbreak has altered all of our lives and our jobs. No matter how much we long for a return to normalcy in the workplace, none of us [...]
Branding is a Constant Effort: 8 Tips for Keeping Up With Your Brand Awareness
Maintaining brand awareness is essential to your business. When your business has strong brand awareness, more consumers are aware of your business [...]
5 Tips for Surviving the Pandemic Through Advertising
Regularly advertising your business helps build brand awareness and reach your target audience. Your efforts shouldn’t change now. Eargo, a popular [...]
Should You Be Advertising With an Auditory or Visual Medium
Specific advertising goals require equally specific methods of advertising. For example, if you want to reach your audience while they're on the go, [...]
Why You Shouldn't Wait for a Season to Market Your Business
Some businesses that offer significant seasonal opportunities for their customers wait until that season arrives before they start advertising. [...]
Bringing the Local Indiana Community Together In a Crisis: How Radio Can Help
Radio is one of the top, most accessible ways to reach a large and engaged audience--both under normal circumstances and now, amid a health crisis. [...]
How to Measure ROI During Tough Times
The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out new [...]
Preparing Your Business for When the Shelter In Place Orders are Lifted
The COVID-19 pandemic disrupted normal life for everyone. Along with its impact on the lives of individuals, businesses have taken a hit too. For [...]
How Your Business Spends On Marketing During the Pandemic Will Affect You Later
During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]
Now's the Time to Put Digital Marketing, Radio to Work
Using Radio and Digital To Connect in Crisis
The ABCs of SEO
The ABCs of SEO
How Inbound Marketing Ignites Local Business
Local businesses are always on the hunt for fresh ways to bring in new customers and ring up additional sales. One emerging way to do this is by [...]
Geotargeting for Radio Could be a Game Changer
What if radio stations could split their broadcasts to deliver programming and ads to targeted geographic locations? That might become a reality. The [...]
Four Ways Local Radio Can Monetize Podcasts
Four Ways Local Radio Can Monetize Podcasts
Radio Listening Remains Strong and Digital Booms
As Digital Audio Booms, Radio Listening Remains Strong
Local Businesses All in on Radio Digital
Radio’s Digital Business is Booming
What Smart Speakers Mean for Local Radio
Smart Speakers Are Good for Local Radio
As Podcasts Boom, Advertisers Should Join In
The data on podcasting keeps getting bigger and better, making now the time for more advertisers to get on board. In a crowded media environment, [...]
How to Unlock SEO
Keys to Unlocking Your SEO Potential
2020 Social Media Plan
Time to Take Stock of Social Media
Refresh Your Website
Make Your Website Your New Year’s Resolution.
2020 Will Be a Banner Year For Audio
Audio Ready to Ring in the New Year
How Blogging Boosts Your Business
How Blogging Boosts Your Business
These Stats About Spoken Word Content Might Surprise You
3 Surprising Stats About Spoken Word Audio
Radio Campaigns for Local Political Dollars
In a Healthy Ad Market, Where Does Radio Fit In?
Subscription on-demand from local radio
As Digital Grows, Subscriptions Could Bring in Cash
‘Super’ Podcast Listeners Receptive to Ads -- Just Not Too Many
We can learn a lot from podcast’s most loyal listeners. For starters, they appreciate the advertisers that support their favorite shows and they’re [...]
New Opportunities for Radio as Podcast Fans Shift Younger, More Female
New Opportunities for Radio as Podcast Fans Shift Younger, More Female
Radio Attracts Loyal Minorities, Digital Promises Growth
Radio Attracts Loyal Minorities, Digital Promises Growth
Why Local Radio Needs Sonic Brands
Why Local Radio Needs Sonic Brands
Insiders Dish on Tips for Local Podcasters
Podcast Tips From Local Pros
Local advertisers stick by radio while exploring new digital options
Local Businesses Remain Loyal to Radio While Building Digital
Breaking Down the Podcast Boom
Within five years, half of all Americans will be regular podcast listeners. And once consumers sample podcasts, they’re often hooked. One-quarter of [...]
Digital is Key to Radio’s Place in Music Discovery
Digital is Key to Radio’s Place in Music Discovery
Three Lessons Radio is Learning About Smart Speakers
Three Smart Speaker Lessons for Radio
Three Podcast Developments You Should Know About
Three Summer Moves Shaking Up Podcasting
Radio Tunes Up for 2020 Elections
With the 2020 elections just 15 months away, radio stations have a pitch of their own: Send more political ad dollars our way. With a combination of [...]
Local Businesses Are Interested in Voice, But So Far on the Sidelines
Why Local Businesses Need to Get Voice-Ready
Thanks for visiting our blog! Stay up to date on marketing tips, trends, and best practices. This is a great marketing resource for you and your business.
Recent Posts
Posts by Tag
- Digital Marketing (42)
- Strategic Planning (36)
- Radio Advertising (29)
- Marketing ROI (19)
- COVID-19 (13)
- federated media (12)
- Email Marketing (11)
- OTT Advertising (8)
- Podcasting (8)
- Recruitment Marketing (8)
- consumer journey (8)
- Content Marketing (7)
- social media marketing (7)
- Advertising (6)
- Content Development and Production (6)
- Influencer Marketing (6)
- Lead Nurturing (6)
- digital advertising (6)
- Branding (5)
- Search Engine Optimization (5)
- cause marketing (5)
- Blogging (4)
- Search Engine Marketing (4)
- social media (4)
- Industry- Auto (3)
- Research (3)
- marketing budget (3)
- Website Copy (2)
- customer journey (2)
- event marketing (2)
- events (2)
- first-party data (2)
- geofencing (2)
- Community Partnership (1)
- Indiana Market (1)
- Monster Message (1)
- Social (1)
- mobile marketing (1)
- outdoor events (1)
- sports fans (1)
- sports marketing (1)
- trends (1)