The Federated Media Blog

Even during the best times, it can be challenging to attract the talent you need. With employees on the hunt for the best job opportunities, it's [...]

Understanding a client's needs is the foundation of any successful business. Delivering results and helping customers relies on finding where [...]

When most people think of content marketing, they probably think of blogs. However, the term is actually much broader, including many online [...]

So much of the world today has transitioned online. More people rely on their phones and computers to find places to go and things to buy through [...]

Businesses can learn a lot about a prospective media partner by their pitch. Some media partners roll right into their pitch deck as soon as [...]

Most marketing professionals know keywords' importance to search engine marketing (SEM) efforts. Keywords help businesses gain a more prominent [...]

Video targeting and OTT are effective marketing tactics. While they are both visual mediums, they are entirely different when it comes to their [...]

Just three decades ago, the Internet was a novelty, with only a few thousand sites and a few million people browsing for up to an hour on any given [...]

Businesses must stop thinking of social media marketing from a sales perspective and instead approach it to engage customers.  Social media isn't [...]

When you partner with Federated Media, you're partnering with a company with a history and a culture of innovation. Starting as a small radio [...]

Today, businesses need a digital presence more than ever before. The overwhelming majority (85 percent) of consumers research products or brands [...]

With their rising popularity amongst advertisers, it’s crucial to remember streaming and over-the-top (OTT) service advertising is not a linear [...]

Federated Media has been in the business of promoting companies like yours in the Fort Wayne and South Bend areas for decades now. We have helped [...]

The most effective marketing strategies should combine traditional media like radio, TV, and newspapers with digital avenues such as email marketing, [...]

Digital marketing reaches nearly every consumer in your company's target. Social media ads, display ads, and content marketing all play a role in [...]

With consumers spending more time online than ever before, search engine marketing (SEM) has become an essential component of an effective marketing [...]

Many brick-and-mortar retailers have invested in developing websites, social media pages, content, and blogs to establish an online presence. Today, [...]

Your company's website is a vital component of a successful marketing strategy. Of course, it's not enough to attract visitors to your site. You also

When a user sees or hears an advertisement, it is called an impression. In digital, impressions occur anytime someone opens an app or loadsa web [...]

In the early days of social media marketing, many business owners simply added that responsibility to their existing marketing team. However, doing [...]

There’s a lot of planning and attention to detail that goes into making sure you’ve planned a successful outdoor event. If you do everything right, [...]

It's no secret that the worldwide supply chain and worker shortage issues have resulted in decreased output and heightened demand from customers. [...]

Business owners hear a lot of buzzwords about the best ways to run their business. Two phrases commonly thrown around are “the consumer journey” and [...]

For small businesses, reaching your local audience is a crucial part of establishing and growing your business. Using location-based marketing helps [...]

Ongoing business growth is reliant upon building upon past successes and correcting where your plan didn’t succeed. Reviewing your effectiveness year [...]

OTT has seeped its way into our collective consciousness and daily habits. However, for how much the terms are thrown around few marketers truly [...]

You should never lose money putting on an event. Events cost money, plain and simple. If you’re planning an event you should always be thinking about [...]

Social media has become a staple of marketing, as much as it has ingrained its way into our society. However, it has demonstrated itself as a [...]

The global pandemic thrust virtual events into the limelight, and there’s no indication that they’re slowing down anytime soon.

Web copy should speak to your customersby focusing on their needs and offering solutions. You want copy that leads naturally into your proposed [...]

Radio advertising is an invaluable tool to spread brand awareness of your business, products, and services. It allows you to reach a large, often [...]

Small businesses don't have the same marketing advantages as large corporations, which means they must get more creative to reach the audience most [...]

Business owners always have a lot on their plate, which makes running their business blog a challenge. Blogs have been around for over a decade now, [...]

Incorporating a blog into your overall marketing plan can provide a considerable boost to your business's online presence. A well-designed and [...]

Web copy is the cornerstone of a web page. It provides customers with pertinent and valuable information, improving your brand image and increasing [...]

Imagine an interaction with a salesperson whom you've decided to give a few minutes of your time, but after several minutes you don't know which [...]

Business owners often get caught in the flow of marketing and sales once their campaigns begin, and momentum takes over from there. While that works [...]

Americans spend a lot of time consuming media throughout their day. A recent study shows that American adults are consuming 666 minutes of media each [...]

Although some marketing channels are more effective in general than others, the best way to get the most attention possible on what you have to offer [...]

One of the most significant shifts in marketing is content marketing's transition from a passive marketing tactic to directly driving sales. [...]

Content marketing is a highly effective strategy to attract and engage customers, increase sales and revenue, and strengthen a business' reputation [...]

A business's off-season is an excellent opportunity for marketing and strategizing, especially since you need to continue advertising to maintain [...]

Advertisements online are everywhere, and anyone who has searched for something online has been targeted by an ad at some point. But the old method [...]

Sports are part of daily life for billions of people around the world. Nearly half of all Americans consider themselves sports fans, and 25% consider [...]

When you're running a business, managing your content is a challenge. You already have your time consumed handling production, distribution, [...]

Forging relationships is what makes businesses succeed. When it comes down to it, a business that supports their community through their marketing [...]

Not every consumer who's interested in your products is going to buy right away. With a few exceptions, most businesses engage with consumers [...]

Running low on inventory because your products are selling like hotcakes is a good problem to have. But if you’re running radio ads promoting [...]

One of the keys to successful hiring is to always be recruiting and on the lookout for talent. It’s better to build a talent pool and have people [...]

It seems like everyone is trying to hire right now, that’s why it’s more important than ever that your messaging sets your company apart to have a [...]

Email marketing is a powerful component of your marketing strategy that can drive massive increases in sales. Its extensive reach has helped it [...]

When your busy season hits, the last thing you’re going to want to do is think about new forms of advertising. You want to focus on your customers [...]

If you’ve ever found yourself stressed out because you suddenly have to hire 20 people for your company, you’re not alone. Hiring qualified employees [...]

Email marketing has one of the highest returns on investment of any marketing tool you can use. Think about it. You're not paying expensive ad rates. [...]

Most marketers already know email can be an effective strategy on its own, especially to nurture leads and strengthen buyer and seller relationships.

Content needs to provide value to an audience in order to be effective. If you’re not creating content your audience will love, you'll struggle to [...]

There's no doubting the significance of influencer marketing anymore, as research not only highlights its current success but its potential for the [...]

Every business has a busy season and a slow season. It’s tempting to only advertise for the busy season because we know the other times will be slow.

Heavy web traffic doesn’t always equal heavy sales.

Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]

Running your business is challenging enough. You've got to ensure that your assembled product is up to par, that orders are fulfilled, that everyone [...]

You might have heard about OTT, but might not be aware of what it is. Luckily, it’s highly likely that you already have experienced OTT as a consumer.

Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]

Every time you turn on a cable channel, you likely see a commercial for a product sold by a Fortune 500 company or one of its subsidiaries. Anyone [...]

Advertising is a crucial driver of revenue, so it's essential to pay special attention to the quality and delivery of your ads. After all, chewing [...]

Email marketing puts your messages right in front of your target audiences where they’re actively looking. It’s the preferred communication for many, [...]

Nonprofit organizations are crucial for the overall betterment of our society. It’s these institutions that aid people in the community and provide [...]

In today’s world, it’s tough to cut through all the things that compete for our attention. It’s more important than ever for companies to understand [...]

Even small businesses need to think about advertising across multiple channels. With everything out there, though, it can be tough to tell which [...]

Advertising is a business expense, and the ROI of your advertising really matters. However, it can be tough to track the ROI of a campaign. You can [...]

Branded podcasts are growing in popularity and influence. Nielsen research shows that advertising revenues are on track to exceed $1 billion in 2021, [...]

As a small business owner, it's not easy for you to compete with the big guys. Big business has the advantage of greater brand awareness, economies [...]

The arrival of the global pandemic has devastated the economy in the United States and worldwide. Now that a vaccine exists and companies have put [...]

Generating leads is an important component of any business that wants to increase sales and organic customers. In particular, blog posts are an [...]

Launching a marketing campaign can feel utterly overwhelming for business owners who would rather spend their time providing excellent products and [...]

When it comes to marketing, consistency is often underestimated. Its seeming simplicity and self-evidentness often keep companies from investing [...]

The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the year [...]

When your goal is more customers, the key is integrated marketing. However, it takes experience, knowledge, and a level of expertise to understand [...]

It can be difficult to get your business to stand out when everyone else seems to dominate the average digital marketing channels, especially in [...]

Businesses that focus entirely on "closing the deal" and similar actions will find that rivals are beating them with a more holistic approach. The [...]

Falling into bad marketing habits can spell disaster for your business. If you fail to update your marketing methods or keep current, up-to-date best [...]

After the holidays, trends in consumer spending take a dip. Those who received gift cards have to spend them, and others might need to exchange or [...]

Among all marketing strategies, email marketing comes with the highest ROI. For each dollar you spend on your email marketing campaign, you can get [...]

Supply and Demand play a significant role in your marketing strategy, and if it doesn't currently, then it should right away.

Social media engagement is the measurement of user interactions with content posted on social media platforms like Twitter, LinkedIn, Facebook, and [...]

Successful companies understand the criticality of having a marketing plan in place. They craft a documented, well-planned strategy for their [...]

Big data has taken the world by storm. Over 2.5 quintillion bytes of data are generated around the globe on a daily basis!

The difference between successful and unsuccessful businesses often comes down to how local businesses market themselves. Consumers will continue to [...]

Now is the time you should be planning for 2021. This next year will be one of recovery and rebuilding, so it is more critical than ever to create [...]

When searching for an indicator of how much the COVID-19 pandemic changed American lives, look no further than the major growth in streaming video [...]

In 2019, the share of subscription OTT service users in the U.S equaled 55.3%. That figure is expected to increase to 60.6% by 2023. The significant [...]

Social media advertising is now a core component of many companies' marketing strategies. In 2019, ad spend on social media platforms amounted to [...]

When you start working with a marketing agency, you need to put some faith in the company's actions; results don't become obvious immediately. To [...]

There's an old truism that goes like this: "If you can't measure it, then you can't improve it." That's true of most things, and it's certainly true [...]

Radio advertising is a time-honored means of spreading brand awareness and acquiring new customers. In today's Digital Age, it is usually most [...]

Advanced analytics tools in the field of digital marketing have made it easy to produce mounds of data. From user engagement metrics to conversion [...]

How successful is your marketing campaign?

Designing an ad campaign means making tough decisions about where, when, and how to invest your company's time and money. One veritable truth is that [...]

Companies are continually looking for ways to connect with the right audience, generate leads, convert prospects, and drive sales. Over the past 25 [...]

A marketing campaign’s costs depend on many factors, including the agency's expertise, the efficiency of tactics, market research quality, and the [...]