The Federated Media Blog

Branded podcasts are growing in popularity and influence. Nielsen research shows that advertising revenues are on track to exceed $1 billion in 2021, [...]

As a small business owner, it's not easy for you to compete with the big guys. Big business has the advantage of greater brand awareness, economies [...]

The arrival of the global pandemic has devastated the economy in the United States and worldwide. Now that a vaccine exists and companies have put [...]

Generating leads is an important component of any business that wants to increase sales and organic customers. In particular, blog posts are an [...]

Launching a marketing campaign can feel utterly overwhelming for business owners who would rather spend their time providing excellent products and [...]

When it comes to marketing, consistency is often underestimated. Its seeming simplicity and self-evidentness often keep companies from investing [...]

The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the year [...]

When your goal is more customers, the key is integrated marketing. However, it takes experience, knowledge, and a level of expertise to understand [...]

It can be difficult to get your business to stand out when everyone else seems to dominate the average digital marketing channels, especially in [...]

Businesses that focus entirely on "closing the deal" and similar actions will find that rivals are beating them with a more holistic approach. The [...]

Falling into bad marketing habits can spell disaster for your business. If you fail to update your marketing methods or keep current, up-to-date best [...]

After the holidays, trends in consumer spending take a dip. Those who received gift cards have to spend them, and others might need to exchange or [...]

Among all marketing strategies, email marketing comes with the highest ROI. For each dollar you spend on your email marketing campaign, you can get [...]

Supply and Demand play a significant role in your marketing strategy, and if it doesn't currently, then it should right away.

Social media engagement is the measurement of user interactions with content posted on social media platforms like Twitter, LinkedIn, Facebook, and [...]

Successful companies understand the criticality of having a  marketing plan in place. They craft a  documented, well-planned strategy for their [...]

Big data has taken the world by storm. Over 2.5 quintillion bytes of data are generated around the globe on a daily basis!

The difference between successful and unsuccessful businesses often comes down to how local businesses market themselves. Consumers will continue to [...]

Now is the time you should be planning for 2021. This next year will be one of recovery and rebuilding, so it is more critical than ever to create [...]

When searching for an indicator of how much the COVID-19 pandemic changed American lives, look no further than the major growth in streaming video [...]

In 2019, the share of subscription OTT service users in the U.S equaled 55.3%. That figure is expected to increase to 60.6% by 2023. The significant [...]

Social media advertising is now a core component of many companies' marketing strategies. In 2019, ad spend on social media platforms amounted to [...]

When you start working with a marketing agency, you need to put some faith in the company's actions; results don't become obvious immediately. To [...]

There's an old truism that goes like this: "If you can't measure it, then you can't improve it." That's true of most things, and it's certainly true [...]

Radio advertising is a time-honored means of spreading brand awareness and acquiring new customers. In today's Digital Age, it is usually most [...]

Advanced analytics tools in the field of digital marketing have made it easy to produce mounds of data. From user engagement metrics to conversion [...]

How successful is your marketing campaign? 

Designing an ad campaign means making tough decisions about where, when, and how to invest your company's time and money. One veritable truth is that [...]

Companies are continually looking for ways to connect with the right audience, generate leads, convert prospects, and drive sales. Over the past 25 [...]

A marketing campaign’s costs depend on many factors, including the agency's expertise, the efficiency of tactics, market research quality, and the [...]

Considering that 92% of Americans listen to the radio every week, radio advertising has many powerful opportunities for businesses. The wide [...]

Implementing a digital marketing strategy is integral to your business’ success. Without working on your online presence, it's hard to reach your [...]

Email is an integral part of any successful marketing campaign.  A strong email marketing strategy helps you connect with the target audience in a [...]

As podcast advertising rises in popularity, the competition for getting noticed grows steeper. To break through the noise, you’ll need top-notch [...]

With more than half of the world's population using the internet, digital marketing keeps gaining momentum. However, traditional channels can't be [...]

  The digital marketing world is full of industry-specific terms. It's important to understand what these terms mean for the purpose of clear [...]

The percentage of monthly podcast consumers in the United States has steadily risen over the past decade, from 11% in 2009 to 32% in 2019. Podcasts [...]

Email is one of the most powerful marketing tools available today. For each $1 spent on email marketing, you can get $42 in return. That's an [...]

To create a high-quality podcast, you need the right essential elements: a high level of originality, great personality, freshness, consistency, and [...]

Radio advertising remains one of the most effective ways to reach a large audience - especially one defined by geography and demographics. But not [...]

Technology is gradually evening the playing fields between small businesses and large corporations. This is welcome news for many Northern Indiana [...]

By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase customer [...]

Podcasts are becoming a powerful branding, lead-generating, and sale-driving tool. With 39% of men and 36% of women listening to podcasts monthly, [...]

Radio is a popular listening medium for consumers in all age groups and reaches groups with diverse demographics. That makes radio an excellent [...]

Radio advertisements are proven to be an excellent investment for your business. A report by Nielsen found that radio reached the highest amount of [...]

Many businesses are finding radio ads to be a worthwhile venture. One of the many recent success stories involves an auto body shop in the small town [...]

Branded contests, sweepstakes, and giveaways are nothing new, and almost everyone has experienced their fair share of them. Yet, from a company's [...]

Several years ago, market research company Colmar Brunton conducted a comparison study of different advertising channels about sales uplift.

Whether you live closer to South Bend or Fort Wayne, your local Indiana business needs to adjust to the "new normal" as industry reopens in the wake [...]

Basic human nature is the same, no matter where you go. For instance, people often need to be told what to do instead of merely given a suggestion. [...]

Compared to last year, foot traffic is down for many brick-and-mortar stores. There's no question as to the root of this problem for businesses: [...]

Podcasting is one of the fastest-growing industries, and businesses that choose to podcast or advertise in podcasts are seeing more success than ever.

Combining your digital and radio advertisements can increase your odds of success if you're looking for a way to improve all your advertising [...]

Throughout the COVID-19 crisis, many businesses have suffered setbacks and challenges. Some of these businesses have stepped up to the challenge and [...]

The coronavirus outbreak has altered all of our lives and our jobs. No matter how much we long for a return to normalcy in the workplace, none of us [...]

Maintaining brand awareness is essential to your business. When your business has strong brand awareness, more consumers are aware of your business [...]

Regularly advertising your business helps build brand awareness and reach your target audience. Your efforts shouldn’t change now. Eargo, a popular [...]

Specific advertising goals require equally specific methods of advertising. For example, if you want to reach your audience while they're on the go, [...]

Some businesses that offer significant seasonal opportunities for their customers wait until that season arrives before they start advertising. [...]

Radio is one of the top, most accessible ways to reach a large and engaged audience--both under normal circumstances and now, amid a health crisis. [...]

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out new [...]

The COVID-19 pandemic disrupted normal life for everyone. Along with its impact on the lives of individuals, businesses have taken a hit too. For [...]

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]

Using Radio and Digital To Connect in Crisis

The ABCs of SEO

Local businesses are always on the hunt for fresh ways to bring in new customers and ring up  additional sales. One emerging way to do this is by [...]

What if radio stations could split their broadcasts to deliver programming and ads to targeted geographic locations? That might become a reality. The [...]

Four Ways Local Radio Can Monetize Podcasts

As Digital Audio Booms, Radio Listening Remains Strong   

Radio’s Digital Business is Booming  

Smart Speakers Are Good for Local Radio

The data on podcasting keeps getting bigger and better, making now the time for more advertisers to get on board. In a crowded media environment, [...]

Keys to Unlocking Your SEO Potential

Time to Take Stock of Social Media 

Make Your Website Your New Year’s Resolution.

Audio Ready to Ring in the New Year

How Blogging Boosts Your Business

3 Surprising Stats About Spoken Word Audio  

In a Healthy Ad Market, Where Does Radio Fit In?

As Digital Grows, Subscriptions Could Bring in Cash

We can learn a lot from podcast’s most loyal listeners. For starters, they appreciate the advertisers that support their favorite shows and they’re [...]

New Opportunities for Radio as Podcast Fans Shift Younger, More Female

Radio Attracts Loyal Minorities, Digital Promises Growth 

Why Local Radio Needs Sonic Brands

Podcast Tips From Local Pros

Local Businesses Remain Loyal to Radio While Building Digital

Within five years, half of all Americans will be regular podcast listeners. And once consumers sample podcasts, they’re often hooked. One-quarter of [...]

Digital is Key to Radio’s Place in Music Discovery

Three Smart Speaker Lessons for Radio  

Three Summer Moves Shaking Up Podcasting 

With the 2020 elections just 15 months away, radio stations have a pitch of their own: Send more political ad dollars our way. With a combination of [...]

Why Local Businesses Need to Get Voice-Ready 

As more radio stations dive into podcasting, they’re eager to build up both their audience and ad dollars. Fortunately, with some smart use of your [...]

4 Smart Ways to Grow Local Ad Revenue (Hint: Think Digital)

Voice-activated speakers, including Alexa and Google Home, are now mainstream, but security concerns and more selective use of the devices is [...]

From Cars to Podcasts, Local Radio is A Top Choice

Consumers have more media choices than ever, but AM/FM radio remains one of their favorites.  The average American spends 1 hour and 44 minutes per [...]

Podcasts are one of the hottest advertising platforms. but not all podcasts are created equal. With 700,000 podcasts and counting in the Apple [...]

New vehicles may be tricked out with advanced infotainment systems, super-sized displays and dozens of entertainment apps, but AM/FM radio is still [...]