Podcasts, Digital Audio Deliver Revenue Boost

Throughout radio’s history, advertisers have followed listeners to the hottest formats, and now that same pattern is playing out on digital audio. [...]

Four Ways to Boost Your Radio Creative

Advertisers value radio for its ability to deliver customers to stores and raise brand awareness. But not all radio ads are created equal. At [...]

Four Ways Voice Tech Can Increase Listening

Thanks to the growing popularity of smart speakers, most radio stations are keyed into the importance of Amazon’s Alexa and Google Home. Federated [...]

Radio’s Built-In Podcast Advantage

Podcasting is the hottest topic in media and will good reason -- the audience is growing rapidly and reinvigorating audio listening and [...]

Time-Shifted Audio Expands Radio Listening

For radio stations looking to maximize content and grow audience, time-shifting audio for on-demand listening can boost revenue, listening and [...]

With Digital Transforming Local Ad Sales, Audio Gains Ground

Local advertisers have tripled their ad spending on digital media over the last five years, creating new opportunities for radio stations to sell [...]

With Podcasts, Radio Can Connect with Young Demos

Radio broadcasters and their advertising partners are always seeking ways to reach young, educated and affluent listeners and podcasting is a way [...]

With Digital Booming, Local Advertisers Want More Mobile, Social Ads

Local businesses want to up their digital advertising investment, and radio stations are in a prime position to capture that business. After all, [...]

5 Key Takeaways From Infinite Dial 2019

Podcasting has crossed into the mainstream. Local radio is still king of the car. More than one-quarter of Americans now own a smart speaker. [...]

Marketing without measuring? That’s like buying a car and not driving it

When you’ve been in the marketing game for a few minutes, you end up seeing some things: some good, bad, even some ugly.  But there’s one thing [...]

Why Radio Should Be Your Go-To for Digital Advertising

It’s a well-known fact that radio advertising helps local businesses connect with customers and get feet in stores, but local radio can also [...]

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