The Federated Media Blog

Radio is a popular listening medium for consumers in all age groups and reaches groups with diverse demographics. That makes radio an excellent [...]

Radio advertisements are proven to be an excellent investment for your business. A report by Nielsen found that radio reached the highest amount of [...]

Many businesses are finding radio ads to be a worthwhile venture. One of the many recent success stories involves an auto body shop in the small town [...]

Branded contests, sweepstakes, and giveaways are nothing new, and almost everyone has experienced their fair share of them. Yet, from a company's [...]

Several years ago, market research company Colmar Brunton conducted a comparison study of different advertising channels about sales uplift.

Whether you live closer to South Bend or Fort Wayne, your local Indiana business needs to adjust to the "new normal" as industry reopens in the wake [...]

Basic human nature is the same, no matter where you go. For instance, people often need to be told what to do instead of merely given a suggestion. [...]

Compared to last year, foot traffic is down for many brick-and-mortar stores. There's no question as to the root of this problem for businesses: [...]

Podcasting is one of the fastest-growing industries, and businesses that choose to podcast or advertise in podcasts are seeing more success than ever.

Combining your digital and radio advertisements can increase your odds of success if you're looking for a way to improve all your advertising [...]

Throughout the COVID-19 crisis, many businesses have suffered setbacks and challenges. Some of these businesses have stepped up to the challenge and [...]

The coronavirus outbreak has altered all of our lives and our jobs. No matter how much we long for a return to normalcy in the workplace, none of us [...]

Maintaining brand awareness is essential to your business. When your business has strong brand awareness, more consumers are aware of your business [...]

Regularly advertising your business helps build brand awareness and reach your target audience. Your efforts shouldn’t change now. Eargo, a popular [...]

Specific advertising goals require equally specific methods of advertising. For example, if you want to reach your audience while they're on the go, [...]

Some businesses that offer significant seasonal opportunities for their customers wait until that season arrives before they start advertising. [...]

Radio is one of the top, most accessible ways to reach a large and engaged audience--both under normal circumstances and now, amid a health crisis. [...]

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out new [...]

The COVID-19 pandemic disrupted normal life for everyone. Along with its impact on the lives of individuals, businesses have taken a hit too. For [...]

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]

Using Radio and Digital To Connect in Crisis

The ABCs of SEO

Local businesses are always on the hunt for fresh ways to bring in new customers and ring up additional sales. One emerging way to do this is by [...]

What if radio stations could split their broadcasts to deliver programming and ads to targeted geographic locations? That might become a reality. The [...]

Four Ways Local Radio Can Monetize Podcasts

As Digital Audio Booms, Radio Listening Remains Strong

Radio’s Digital Business is Booming

Smart Speakers Are Good for Local Radio

The data on podcasting keeps getting bigger and better, making now the time for more advertisers to get on board. In a crowded media environment, [...]

Keys to Unlocking Your SEO Potential

Time to Take Stock of Social Media

Make Your Website Your New Year’s Resolution.

Audio Ready to Ring in the New Year

How Blogging Boosts Your Business

3 Surprising Stats About Spoken Word Audio

In a Healthy Ad Market, Where Does Radio Fit In?

As Digital Grows, Subscriptions Could Bring in Cash

We can learn a lot from podcast’s most loyal listeners. For starters, they appreciate the advertisers that support their favorite shows and they’re [...]

New Opportunities for Radio as Podcast Fans Shift Younger, More Female

Radio Attracts Loyal Minorities, Digital Promises Growth

Why Local Radio Needs Sonic Brands

Podcast Tips From Local Pros

Local Businesses Remain Loyal to Radio While Building Digital

Within five years, half of all Americans will be regular podcast listeners. And once consumers sample podcasts, they’re often hooked. One-quarter of [...]

Digital is Key to Radio’s Place in Music Discovery

Three Smart Speaker Lessons for Radio

Three Summer Moves Shaking Up Podcasting

With the 2020 elections just 15 months away, radio stations have a pitch of their own: Send more political ad dollars our way. With a combination of [...]

Why Local Businesses Need to Get Voice-Ready

As more radio stations dive into podcasting, they’re eager to build up both their audience and ad dollars. Fortunately, with some smart use of your [...]

4 Smart Ways to Grow Local Ad Revenue (Hint: Think Digital)

Voice-activated speakers, including Alexa and Google Home, are now mainstream, but security concerns and more selective use of the devices is [...]

From Cars to Podcasts, Local Radio is A Top Choice

Consumers have more media choices than ever, but AM/FM radio remains one of their favorites. The average American spends 1 hour and 44 minutes per [...]

Podcasts are one of the hottest advertising platforms. but not all podcasts are created equal. With 700,000 podcasts and counting in the Apple [...]

New vehicles may be tricked out with advanced infotainment systems, super-sized displays and dozens of entertainment apps, but AM/FM radio is still [...]

Throughout radio’s history, advertisers have followed listeners to the hottest formats, and now that same pattern is playing out on digital audio. [...]

Advertisers value radio for its ability to deliver customers to stores and raise brand awareness. But not all radio ads are created equal. At their [...]

Thanks to the growing popularity of smart speakers, most radio stations are keyed into the importance of Amazon’s Alexa and Google Home. Federated [...]

Podcasting is the hottest topic in media and will good reason -- the audience is growing rapidly and reinvigorating audio listening and advertising. [...]

For radio stations looking to maximize content and grow audience, time-shifting audio for on-demand listening can boost revenue, listening and brand [...]

Local advertisers have tripled their ad spending on digital media over the last five years, creating new opportunities for radio stations to sell [...]

Radio broadcasters and their advertising partners are always seeking ways to reach young, educated and affluent listeners and podcasting is a way to [...]

Local businesses want to up their digital advertising investment, and radio stations are in a prime position to capture that business. After all, [...]

Podcasting has crossed into the mainstream. Local radio is still king of the car. More than one-quarter of Americans now own a smart speaker. These [...]

When you’ve been in the marketing game for a few minutes, you end up seeing some things: some good, bad, even some ugly. But there’s one thing that [...]

It’s a well-known fact that radio advertising helps local businesses connect with customers and get feet in stores, but local radio can also deliver [...]