Local businesses are always on the hunt for fresh ways to bring in new customers and ring up additional sales. One emerging way to do this is by extending online marketing tentacles with digital content. By creating original content for your website and regularly posting on social media, your company will be featured in more search results and social users’ newsfeeds.
Known as inbound marketing, this strategy leverages digital channels to maximize your business’ online presence and exposure. It includes content marketing, social media marketing, search engine optimization (SEO) and branding to get your company more notice online and, potentially, more customers.
But just writing a blog post once every few months or occasionally posting to Facebook won’t get you any traction. Rather, local businesses need to develop a digital marketing plan that reaches a targeted group of consumers and that they can consistently execute. Inbound marketing focuses on connecting your business with your customers through the most popular websites and social media networks. To maximize benefits, it needs to be done routinely and on a schedule.
Here is an example: Before the summer air conditioning rush, a local HVAC contractor wants to increase awareness for their business and generate new leads. A coordinated inbound marketing plan might call for them to post weekly to their blog, add specials and information to their website, share information about their business on Facebook, Twitter, Instagram, and LinkedIn. If satisfied customers post reviews on sites such as Yelp and Nextdoor, that helps too.
This type of holistic inbound marketing plan increases SEO and keeps the contractor top of mind. So when the temperatures spike and a homeowner’s AC konks out, they’ll find the business in a Google search or remember their Facebook post, and give them the job.
While it is possible for digitally-savvy business owners to develop a comprehensive inbound marketing campaign, it helps to have experts in your corner. At Federated Digital Solutions, we assist clients in building cohesive digital marketing strategies, as well as implementation and analytics. We can even help you with your content by writing blog posts and managing your social media accounts. Digital is at the core of everything we do and we know how to maximize your resources and generate results.