Paul Altman

Recent Posts

Now's the Time to Put Digital Marketing, Radio to Work

Using Radio and Digital To Connect in Crisis

The ABCs of SEO

The ABCs of SEO

How Inbound Marketing Ignites Local Business

Local businesses are always on the hunt for fresh ways to bring in new customers and ring up  additional sales. One emerging way to do this is by [...]

Geotargeting for Radio Could be a Game Changer

What if radio stations could split their broadcasts to deliver programming and ads to targeted geographic locations? That might become a reality. [...]

Four Ways Local Radio Can Monetize Podcasts

Four Ways Local Radio Can Monetize Podcasts

Radio Listening Remains Strong and Digital Booms

As Digital Audio Booms, Radio Listening Remains Strong   

Local Businesses All in on Radio Digital

Radio’s Digital Business is Booming  

What Smart Speakers Mean for Local Radio

Smart Speakers Are Good for Local Radio

As Podcasts Boom, Advertisers Should Join In

The data on podcasting keeps getting bigger and better, making now the time for more advertisers to get on board. In a crowded media environment, [...]

How to Unlock SEO

Keys to Unlocking Your SEO Potential

2020 Social Media Plan

Time to Take Stock of Social Media 

Refresh Your Website

Make Your Website Your New Year’s Resolution.

2020 Will Be a Banner Year For Audio

Audio Ready to Ring in the New Year

How Blogging Boosts Your Business

How Blogging Boosts Your Business

These Stats About Spoken Word Content Might Surprise You

3 Surprising Stats About Spoken Word Audio  

Radio Campaigns for Local Political Dollars

In a Healthy Ad Market, Where Does Radio Fit In?

Subscription on-demand from local radio

As Digital Grows, Subscriptions Could Bring in Cash

‘Super’ Podcast Listeners Receptive to Ads -- Just Not Too Many

We can learn a lot from podcast’s most loyal listeners. For starters, they appreciate the advertisers that support their favorite shows and [...]

New Opportunities for Radio as Podcast Fans Shift Younger, More Female

New Opportunities for Radio as Podcast Fans Shift Younger, More Female

Radio Attracts Loyal Minorities, Digital Promises Growth

Radio Attracts Loyal Minorities, Digital Promises Growth 

Why Local Radio Needs Sonic Brands

Why Local Radio Needs Sonic Brands

Insiders Dish on Tips for Local Podcasters

Podcast Tips From Local Pros

Local advertisers stick by radio while exploring new digital options

Local Businesses Remain Loyal to Radio While Building Digital

Breaking Down the Podcast Boom

Within five years, half of all Americans will be regular podcast listeners. And once consumers sample podcasts, they’re often hooked. One-quarter [...]

Digital is Key to Radio’s Place in Music Discovery

Digital is Key to Radio’s Place in Music Discovery

Three Lessons Radio is Learning About Smart Speakers

Three Smart Speaker Lessons for Radio  

Three Podcast Developments You Should Know About

Three Summer Moves Shaking Up Podcasting 

Radio Tunes Up for 2020 Elections

With the 2020 elections just 15 months away, radio stations have a pitch of their own: Send more political ad dollars our way. With a combination [...]

Local Businesses Are Interested in Voice, But So Far on the Sidelines

Why Local Businesses Need to Get Voice-Ready 

5 Ways to Grow Your Podcasts

As more radio stations dive into podcasting, they’re eager to build up both their audience and ad dollars. Fortunately, with some smart use of [...]

4 Smart Ways to Grow Local Ad Revenue

4 Smart Ways to Grow Local Ad Revenue (Hint: Think Digital)

Five Things to Radio Needs to Know About Smart Speakers

Voice-activated speakers, including Alexa and Google Home, are now mainstream, but security concerns and more selective use of the devices is [...]

Nielsen Total Audience Report shows radio on top

From Cars to Podcasts, Local Radio is A Top Choice

In a Multichannel World, AM/FM Listening Remains Strong

Consumers have more media choices than ever, but AM/FM radio remains one of their favorites.  The average American spends 1 hour and 44 minutes [...]

How Radio Can Deliver the Podcasts Advertisers Want

Podcasts are one of the hottest advertising platforms. but not all podcasts are created equal. With 700,000 podcasts and counting in the Apple [...]

How to Keep Radio in the Driver’s Seat

New vehicles may be tricked out with advanced infotainment systems, super-sized displays and dozens of entertainment apps, but AM/FM radio is [...]

How Radio Can Reach More Multitasking Moms

 

Podcasts, Digital Audio Deliver Revenue Boost

Throughout radio’s history, advertisers have followed listeners to the hottest formats, and now that same pattern is playing out on digital audio. [...]

Four Ways to Boost Your Radio Creative

Advertisers value radio for its ability to deliver customers to stores and raise brand awareness. But not all radio ads are created equal. At [...]

Four Ways Voice Tech Can Increase Listening

Thanks to the growing popularity of smart speakers, most radio stations are keyed into the importance of Amazon’s Alexa and Google Home. Federated [...]

Radio’s Built-In Podcast Advantage

Podcasting is the hottest topic in media and will good reason -- the audience is growing rapidly and reinvigorating audio listening and [...]

Time-Shifted Audio Expands Radio Listening

For radio stations looking to maximize content and grow audience, time-shifting audio for on-demand listening can boost revenue, listening and [...]

With Digital Transforming Local Ad Sales, Audio Gains Ground

Local advertisers have tripled their ad spending on digital media over the last five years, creating new opportunities for radio stations to sell [...]

With Podcasts, Radio Can Connect with Young Demos

Radio broadcasters and their advertising partners are always seeking ways to reach young, educated and affluent listeners and podcasting is a way [...]

With Digital Booming, Local Advertisers Want More Mobile, Social Ads

Local businesses want to up their digital advertising investment, and radio stations are in a prime position to capture that business. After all, [...]

5 Key Takeaways From Infinite Dial 2019

Podcasting has crossed into the mainstream. Local radio is still king of the car. More than one-quarter of Americans now own a smart speaker. [...]

Marketing without measuring? That’s like buying a car and not driving it

When you’ve been in the marketing game for a few minutes, you end up seeing some things: some good, bad, even some ugly.  But there’s one thing [...]

Why Radio Should Be Your Go-To for Digital Advertising

It’s a well-known fact that radio advertising helps local businesses connect with customers and get feet in stores, but local radio can also [...]

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