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Krystal Vivian

Krystal Vivian
Krystal Vivian is the Director of Digital Content for Federated Media. She has more than 10 years of experience using written content, podcasts, and social media to help businesses build trust and deep relationships with their audiences. A former journalist turned digital marketer, Krystal is passionate about powerful storytelling and great user experiences. She believes in creating compelling content as part of an overall marketing strategy to drive measurable results for businesses.

Recent Posts

Why Clear, Concise Copy is the Cornerstone of a Flourishing Website

Web copy is the cornerstone of a web page. It provides customers with pertinent and valuable information, improving your brand image and increasing [...]

How to Promote Your Podcast

Branded podcasts are growing in popularity and influence. Nielsen research shows that advertising revenues are on track to exceed $1 billion in 2021, [...]

How to Optimize a Blog for Lead Generation

Generating leads is an important component of any business that wants to increase sales and organic customers. In particular, blog posts are an [...]