How to Keep ROI At the Forefront of Your Marketing Plan

A marketing campaign’s costs depend on many factors, including the agency's expertise, the efficiency of tactics, market research quality, and the [...]

7 Steps for Putting Together Radio Creative

Considering that 92% of Americans listen to the radio every week, radio advertising has many powerful opportunities for businesses. The wide [...]

How a Digital Marketing Expert Can Help Your Business

Implementing a digital marketing strategy is integral to your business’ success. Without working on your online presence, it's hard to reach your [...]

How to Incorporate Email Marketing into Any Campaign

Email is an integral part of any successful marketing campaign.  A strong email marketing strategy helps you connect with the target audience in a [...]

5 Tips for Effective Podcast Ads

As podcast advertising rises in popularity, the competition for getting noticed grows steeper. To break through the noise, you’ll need top-notch [...]

Traditional Marketing and How It Fits Into a Digital Space

With more than half of the world's population using the internet, digital marketing keeps gaining momentum. However, traditional channels can't be [...]

Digital Marketing 101: 30 Terms You Need to Know

  The digital marketing world is full of industry-specific terms. It's important to understand what these terms mean for the purpose of clear [...]

Creating Niche Topics for Your Branded Podcast

The percentage of monthly podcast consumers in the United States has steadily risen over the past decade, from 11% in 2009 to 32% in 2019. [...]

Why Your Email List is SO Important

Email is one of the most powerful marketing tools available today. For each $1 spent on email marketing, you can get $42 in return. That's an [...]

What Makes a Quality Podcast?

To create a high-quality podcast, you need the right essential elements: a high level of originality, great personality, freshness, consistency, [...]

5 Things that Should Always Be Included In a Radio Ad

Radio advertising remains one of the most effective ways to reach a large audience - especially one defined by geography and demographics. But not [...]

The Future of Marketing for Northern Indiana Businesses

Technology is gradually evening the playing fields between small businesses and large corporations. This is welcome news for many Northern Indiana [...]

Why You Should Incorporate Digital Advertising With Your Radio Spots

By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase [...]

How to Choose a Podcast Topic

Podcasts are becoming a powerful branding, lead-generating, and sale-driving tool. With 39% of men and 36% of women listening to podcasts monthly, [...]

Why Your Business Should Add Digital Components to Your Next Radio Campaign

Radio is a popular listening medium for consumers in all age groups and reaches groups with diverse demographics. That makes radio an excellent [...]

4 KPIs to Measure the Success of Your Radio Ads

Radio advertisements are proven to be an excellent investment for your business. A report by Nielsen found that radio reached the highest amount [...]

Is Radio Right for Your Business, Right Now?

Many businesses are finding radio ads to be a worthwhile venture. One of the many recent success stories involves an auto body shop in the small [...]

Are Contests Really Worth Your Time?

Branded contests, sweepstakes, and giveaways are nothing new, and almost everyone has experienced their fair share of them. Yet, from a company's [...]

How to Effectively Integrate Your Digital and Radio Advertising Creative for Bigger ROI

Several years ago, market research company Colmar Brunton conducted a comparison study of different advertising channels about sales uplift.

Why Marketing ROI Should Be Top of Mind for Northern Indiana Businesses

Whether you live closer to South Bend or Fort Wayne, your local Indiana business needs to adjust to the "new normal" as industry reopens in the [...]

5 Tips for Developing Radio Creative That Get Results Now

Basic human nature is the same, no matter where you go. For instance, people often need to be told what to do instead of merely given a [...]

The New Reality of Foot Traffic and Social Distancing: How to Boost Business and Keep Customers Safe

Compared to last year, foot traffic is down for many brick-and-mortar stores. There's no question as to the root of this problem for businesses: [...]

Why Your Business Should Be Podcasting

Podcasting is one of the fastest-growing industries, and businesses that choose to podcast or advertise in podcasts are seeing more success than [...]

5 Tips for Combining Your Digital and Radio Advertisements

Combining your digital and radio advertisements can increase your odds of success if you're looking for a way to improve all your advertising [...]

4 Positive Business Outcomes from the COVID-19 Crisis

Throughout the COVID-19 crisis, many businesses have suffered setbacks and challenges. Some of these businesses have stepped up to the challenge [...]

10 Things We Learned from COVID-19

The coronavirus outbreak has altered all of our lives and our jobs. No matter how much we long for a return to normalcy in the workplace, none of [...]

Branding is a Constant Effort: 8 Tips for Keeping Up With Your Brand Awareness

Maintaining brand awareness is essential to your business. When your business has strong brand awareness, more consumers are aware of your [...]

5 Tips for Surviving the Pandemic Through Advertising

Regularly advertising your business helps build brand awareness and reach your target audience. Your efforts shouldn’t change now. Eargo, a [...]

Should You Be Advertising With an Auditory or Visual Medium

Specific advertising goals require equally specific methods of advertising. For example, if you want to reach your audience while they're on the [...]

Why You Shouldn't Wait for a Season to Market Your Business

Some businesses that offer significant seasonal opportunities for their customers wait until that season arrives before they start advertising. [...]

Bringing the Local Indiana Community Together In a Crisis: How Radio Can Help

Radio is one of the top, most accessible ways to reach a large and engaged audience--both under normal circumstances and now, amid a health [...]

How to Measure ROI During Tough Times

The COVID-19 pandemic has changed the way that brands do business. With government-mandated shelter in place orders, consumers are figuring out [...]

Preparing Your Business for When the Shelter In Place Orders are Lifted

The COVID-19 pandemic disrupted normal life for everyone. Along with its impact on the lives of individuals, businesses have taken a hit too. For [...]

How Your Business Spends On Marketing During the Pandemic Will Affect You Later

During the COVID-19 pandemic, many businesses are looking for ways to cut costs and improve outcomes for their business, both immediately and when [...]

Now's the Time to Put Digital Marketing, Radio to Work

Using Radio and Digital To Connect in Crisis

The ABCs of SEO

The ABCs of SEO

How Inbound Marketing Ignites Local Business

Local businesses are always on the hunt for fresh ways to bring in new customers and ring up  additional sales. One emerging way to do this is by [...]

Geotargeting for Radio Could be a Game Changer

What if radio stations could split their broadcasts to deliver programming and ads to targeted geographic locations? That might become a reality. [...]

Four Ways Local Radio Can Monetize Podcasts

Four Ways Local Radio Can Monetize Podcasts

Radio Listening Remains Strong and Digital Booms

As Digital Audio Booms, Radio Listening Remains Strong   

Local Businesses All in on Radio Digital

Radio’s Digital Business is Booming  

What Smart Speakers Mean for Local Radio

Smart Speakers Are Good for Local Radio

As Podcasts Boom, Advertisers Should Join In

The data on podcasting keeps getting bigger and better, making now the time for more advertisers to get on board. In a crowded media environment, [...]

How to Unlock SEO

Keys to Unlocking Your SEO Potential

2020 Social Media Plan

Time to Take Stock of Social Media 

Refresh Your Website

Make Your Website Your New Year’s Resolution.

2020 Will Be a Banner Year For Audio

Audio Ready to Ring in the New Year

How Blogging Boosts Your Business

How Blogging Boosts Your Business

These Stats About Spoken Word Content Might Surprise You

3 Surprising Stats About Spoken Word Audio  

Radio Campaigns for Local Political Dollars

In a Healthy Ad Market, Where Does Radio Fit In?

Subscription on-demand from local radio

As Digital Grows, Subscriptions Could Bring in Cash

‘Super’ Podcast Listeners Receptive to Ads -- Just Not Too Many

We can learn a lot from podcast’s most loyal listeners. For starters, they appreciate the advertisers that support their favorite shows and [...]

New Opportunities for Radio as Podcast Fans Shift Younger, More Female

New Opportunities for Radio as Podcast Fans Shift Younger, More Female

Radio Attracts Loyal Minorities, Digital Promises Growth

Radio Attracts Loyal Minorities, Digital Promises Growth 

Why Local Radio Needs Sonic Brands

Why Local Radio Needs Sonic Brands

Insiders Dish on Tips for Local Podcasters

Podcast Tips From Local Pros

Local advertisers stick by radio while exploring new digital options

Local Businesses Remain Loyal to Radio While Building Digital

Breaking Down the Podcast Boom

Within five years, half of all Americans will be regular podcast listeners. And once consumers sample podcasts, they’re often hooked. One-quarter [...]

Digital is Key to Radio’s Place in Music Discovery

Digital is Key to Radio’s Place in Music Discovery

Three Lessons Radio is Learning About Smart Speakers

Three Smart Speaker Lessons for Radio  

Three Podcast Developments You Should Know About

Three Summer Moves Shaking Up Podcasting 

Radio Tunes Up for 2020 Elections

With the 2020 elections just 15 months away, radio stations have a pitch of their own: Send more political ad dollars our way. With a combination [...]

Local Businesses Are Interested in Voice, But So Far on the Sidelines

Why Local Businesses Need to Get Voice-Ready 

5 Ways to Grow Your Podcasts

As more radio stations dive into podcasting, they’re eager to build up both their audience and ad dollars. Fortunately, with some smart use of [...]

4 Smart Ways to Grow Local Ad Revenue

4 Smart Ways to Grow Local Ad Revenue (Hint: Think Digital)

Five Things to Radio Needs to Know About Smart Speakers

Voice-activated speakers, including Alexa and Google Home, are now mainstream, but security concerns and more selective use of the devices is [...]

Nielsen Total Audience Report shows radio on top

From Cars to Podcasts, Local Radio is A Top Choice

In a Multichannel World, AM/FM Listening Remains Strong

Consumers have more media choices than ever, but AM/FM radio remains one of their favorites.  The average American spends 1 hour and 44 minutes [...]

How Radio Can Deliver the Podcasts Advertisers Want

Podcasts are one of the hottest advertising platforms. but not all podcasts are created equal. With 700,000 podcasts and counting in the Apple [...]

How to Keep Radio in the Driver’s Seat

New vehicles may be tricked out with advanced infotainment systems, super-sized displays and dozens of entertainment apps, but AM/FM radio is [...]

How Radio Can Reach More Multitasking Moms

 

Podcasts, Digital Audio Deliver Revenue Boost

Throughout radio’s history, advertisers have followed listeners to the hottest formats, and now that same pattern is playing out on digital audio. [...]

Four Ways to Boost Your Radio Creative

Advertisers value radio for its ability to deliver customers to stores and raise brand awareness. But not all radio ads are created equal. At [...]

Four Ways Voice Tech Can Increase Listening

Thanks to the growing popularity of smart speakers, most radio stations are keyed into the importance of Amazon’s Alexa and Google Home. Federated [...]

Radio’s Built-In Podcast Advantage

Podcasting is the hottest topic in media and will good reason -- the audience is growing rapidly and reinvigorating audio listening and [...]

Time-Shifted Audio Expands Radio Listening

For radio stations looking to maximize content and grow audience, time-shifting audio for on-demand listening can boost revenue, listening and [...]

With Digital Transforming Local Ad Sales, Audio Gains Ground

Local advertisers have tripled their ad spending on digital media over the last five years, creating new opportunities for radio stations to sell [...]

With Podcasts, Radio Can Connect with Young Demos

Radio broadcasters and their advertising partners are always seeking ways to reach young, educated and affluent listeners and podcasting is a way [...]

With Digital Booming, Local Advertisers Want More Mobile, Social Ads

Local businesses want to up their digital advertising investment, and radio stations are in a prime position to capture that business. After all, [...]

5 Key Takeaways From Infinite Dial 2019

Podcasting has crossed into the mainstream. Local radio is still king of the car. More than one-quarter of Americans now own a smart speaker. [...]

Marketing without measuring? That’s like buying a car and not driving it

When you’ve been in the marketing game for a few minutes, you end up seeing some things: some good, bad, even some ugly.  But there’s one thing [...]

Why Radio Should Be Your Go-To for Digital Advertising

It’s a well-known fact that radio advertising helps local businesses connect with customers and get feet in stores, but local radio can also [...]

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