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Key Qualities to Look for in a Marketing Partner

The most effective marketing strategies should combine traditional media like radio, TV, and newspapers with digital avenues such as email marketing, [...]

How Has the Consumer Journey Evolved

Digital marketing reaches nearly every consumer in your company's target. Social media ads, display ads, and content marketing all play a role in [...]

Why Businesses Need an SEM Strategy Now More Than Ever Before

With consumers spending more time online than ever before, search engine marketing (SEM) has become an essential component of an effective marketing [...]

What is the True Purpose of Having a Business Blog?

Many brick-and-mortar retailers have invested in developing websites, social media pages, content, and blogs to establish an online presence. Today, [...]

What Website Fixes Can Lower Your Blog's Bounce Rate

Your company's website is a vital component of a successful marketing strategy. Of course, it's not enough to attract visitors to your site. You also

How Impressions Differ Between Targeted Ads and SEM

When a user sees or hears an advertisement, it is called an impression. In digital, impressions occur anytime someone opens an app or loadsa web [...]

Why You Need A Dedicated Social Media Manager

In the early days of social media marketing, many business owners simply added that responsibility to their existing marketing team. However, doing [...]

How To Plan A Successful Outdoor Event

There’s a lot of planning and attention to detail that goes into making sure you’ve planned a successful outdoor event. If you do everything right, [...]

How to Keep Customers Happy While Your Supplies are Low

It's no secret that the worldwide supply chain and worker shortage issues have resulted in decreased output and heightened demand from customers. [...]

The Consumer Journey And Your Sales Funnel, Explained

Business owners hear a lot of buzzwords about the best ways to run their business. Two phrases commonly thrown around are “the consumer journey” and [...]

How Radio Enhances Addressable Geofencing

For small businesses, reaching your local audience is a crucial part of establishing and growing your business. Using location-based marketing helps [...]

How To Determine Your 2022 Marketing Strategy And Budget

Ongoing business growth is reliant upon building upon past successes and correcting where your plan didn’t succeed. Reviewing your effectiveness year [...]

Is The OTT Advertising You Bought True OTT?

OTT has seeped its way into our collective consciousness and daily habits. However, for how much the terms are thrown around few marketers truly [...]

How To Drive Revenue At Your Event

You should never lose money putting on an event. Events cost money, plain and simple. If you’re planning an event you should always be thinking about [...]

Why Relying On Only Social Media Marketing Is A Mistake

Social media has become a staple of marketing, as much as it has ingrained its way into our society. However, it has demonstrated itself as a [...]

Using Contests To Enhance Your Virtual Events

The global pandemic thrust virtual events into the limelight, and there’s no indication that they’re slowing down anytime soon.

Writing Web Copy with Your Customer In Mind

Web copy should speak to your customersby focusing on their needs and offering solutions. You want copy that leads naturally into your proposed [...]

Why Match Your Radio and Digital Display Advertising Messages

Radio advertising is an invaluable tool to spread brand awareness of your business, products, and services. It allows you to reach a large, often [...]

Why Web Copy is the Backbone of Your Website

Small businesses don't have the same marketing advantages as large corporations, which means they must get more creative to reach the audience most [...]

How Your Blog Improves Your Web Health

Business owners always have a lot on their plate, which makes running their business blog a challenge. Blogs have been around for over a decade now, [...]

How Your Blog Brings More Attention to Your Website

Incorporating a blog into your overall marketing plan can provide a considerable boost to your business's online presence. A well-designed and [...]

Why Clear, Concise Copy is the Cornerstone of a Flourishing Website

Web copy is the cornerstone of a web page. It provides customers with pertinent and valuable information, improving your brand image and increasing [...]

What Do Customers Look for From a Company Website?

Imagine an interaction with a salesperson whom you've decided to give a few minutes of your time, but after several minutes you don't know which [...]

How Implementing an Annual Plan Increases ROI

Business owners often get caught in the flow of marketing and sales once their campaigns begin, and momentum takes over from there. While that works [...]

The Type Of Media Moms Love

Americans spend a lot of time consuming media throughout their day. A recent study shows that American adults are consuming 666 minutes of media each [...]

How Your Metrics Overlap: Combining Radio & Digital

Although some marketing channels are more effective in general than others, the best way to get the most attention possible on what you have to offer [...]

Letting Content Guide Prospects Through Their Customer Journey

One of the most significant shifts in marketing is content marketing's transition from a passive marketing tactic to directly driving sales.  [...]

Making Content for More Than Just Content's Sake

Content marketing is a highly effective strategy to attract and engage customers, increase sales and revenue, and strengthen a business' reputation [...]

Content Marketing to Keep Your Leads Alive During Your Off Season

A business's off-season is an excellent opportunity for marketing and strategizing, especially since you need to continue advertising to maintain [...]

Why Most Targeted Ads Aren't As Effective As They Used To Be

Advertisements online are everywhere, and anyone who has searched for something online has been targeted by an ad at some point.  But the old method [...]

The Power Of Sports Fans For Marketing

Sports are part of daily life for billions of people around the world. Nearly half of all Americans consider themselves sports fans, and 25% consider [...]

How A Media Partner Can Get You the Biggest Return for Your Content

When you're running a business, managing your content is a challenge. You already have your time consumed handling production, distribution, [...]

How To Show Your Community Support In Your Marketing

Forging relationships is what makes businesses succeed. When it comes down to it, a business that supports their community through their marketing [...]

How Can You Nurture Leads to Sales

Not every consumer who's interested in your products is going to buy right away. With a few exceptions, most businesses engage with consumers [...]

How To Update Your Radio Messaging During An Inventory Shortfall

Running low on inventory because your products are selling like hotcakes is a good problem to have.  But if you’re running radio ads promoting [...]

Always Be Recruiting: How to Build A Talent Pool With Your Marketing

One of the keys to successful hiring is to always be recruiting and on the lookout for talent. It’s better to build a talent pool and have people [...]

Recruiting New Employees? Your Messaging Matters

It seems like everyone is trying to hire right now, that’s why it’s more important than ever that your messaging sets your company apart to have a [...]

Why Marketers Should be Prioritizing Email Marketing Right Now

Email marketing is a powerful component of your marketing strategy that can drive massive increases in sales. Its extensive reach has helped it [...]

3 Marketing Tasks To Complete Before Your Busy Season

When your busy season hits, the last thing you’re going to want to do is think about new forms of advertising. You want to focus on your customers [...]

How Radio Can Help You Successfully Recruit Employees

If you’ve ever found yourself stressed out because you suddenly have to hire 20 people for your company, you’re not alone. Hiring qualified employees [...]

Planning Your Email Marketing to Bring in the Best ROI

Email marketing has one of the highest returns on investment of any marketing tool you can use. Think about it. You're not paying expensive ad rates. [...]

4 Ways To Pair Email With Your Other Ad Strategies

Most marketers already know email can be an effective strategy on its own, especially to nurture leads and strengthen buyer and seller relationships. 

How To Create Content Your Audience Will Love

Content needs to provide value to an audience in order to be effective. If you’re not creating content your audience will love, you'll struggle to [...]

On-Air Influencer Spotlight: Boomer – Afternoons On WMEE

There's no doubting the significance of influencer marketing anymore, as research not only highlights its current success but its potential for the [...]

Build Your Marketing Strength During The Off-Season With Email Lists

Every business has a busy season and a slow season. It’s tempting to only advertise for the busy season because we know the other times will be slow. 

How Email, Social Media, And Content Marketing Drive ROI

Heavy web traffic doesn’t always equal heavy sales.

How Local Auto Dealers Can Stand Out In A Digital World

Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]

How a Media Partner Will Improve Your ROI

Running your business is challenging enough. You've got to ensure that your assembled product is up to par, that orders are fulfilled, that everyone [...]

What You Need To Know About OTT And Why You Should Start Using It

You might have heard about OTT, but might not be aware of what it is. Luckily, it’s highly likely that you already have experienced OTT as a consumer.

How Local Auto Dealers Can Stand Out In A Digital World

Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]

Maximizing ROI: Getting the Most out of a Shoestring Budget

Every time you turn on a cable channel, you likely see a commercial for a product sold by a Fortune 500 company or one of its subsidiaries. Anyone [...]

Combining Print, Digital, & Radio Ads for Your Local Audience

Advertising is a crucial driver of revenue, so it's essential to pay special attention to the quality and delivery of your ads. After all, chewing [...]

How Email Can Drive Results for Marketing Campaigns

Email marketing puts your messages right in front of your target audiences where they’re actively looking. It’s the preferred communication for many, [...]

Marketing Your Nonprofit for Maximum ROI

Nonprofit organizations are crucial for the overall betterment of our society. It’s these institutions that aid people in the community and provide [...]

How The Consumer Journey Creates Loyal Customers

In today’s world, it’s tough to cut through all the things that compete for our attention. It’s more important than ever for companies to understand [...]

How to Create a Well-Rounded Integrated Marketing Campaign for Your Small Business

Even small businesses need to think about advertising across multiple channels. With everything out there, though, it can be tough to tell which [...]

What's the Best Way to Track a Campaign's ROI?

Advertising is a business expense, and the ROI of your advertising really matters. However, it can be tough to track the ROI of a campaign. You can [...]

How to Promote Your Podcast

Branded podcasts are growing in popularity and influence. Nielsen research shows that advertising revenues are on track to exceed $1 billion in 2021, [...]

Which Marketing Strategies Work Best for Your Small Business?

As a small business owner, it's not easy for you to compete with the big guys. Big business has the advantage of greater brand awareness, economies [...]

What to Do When Business Slows Down

The arrival of the global pandemic has devastated the economy in the United States and worldwide. Now that a vaccine exists and companies have put [...]

How to Optimize a Blog for Lead Generation

Generating leads is an important component of any business that wants to increase sales and organic customers. In particular, blog posts are an [...]

Marketing's Most Frequently Asked Questions

Launching a marketing campaign can feel utterly overwhelming for business owners who would rather spend their time providing excellent products and [...]

Consistency as a Competitive Advantage

When it comes to marketing, consistency is often underestimated. Its seeming simplicity and self-evidentness often keep companies from investing [...]

Top 5 Blog Posts of 2020

The year 2020 was not easy on many levels, to say the least. But we made it our goal to continue to bring you educational content throughout the year [...]

How to Get More Customers, What You Need to Know Now

When your goal is more customers, the key is integrated marketing. However, it takes experience, knowledge, and a level of expertise to understand [...]

How to Make Your Business Stand Out from the Rest?

It can be difficult to get your business to stand out when everyone else seems to dominate the average digital marketing channels, especially in [...]

How the Consumer Journey Boosts Your Business

Businesses that focus entirely on "closing the deal" and similar actions will find that rivals are beating them with a more holistic approach. The [...]

5 Bad Habits for Marketers to Leave Behind in 2021

Falling into bad marketing habits can spell disaster for your business. If you fail to update your marketing methods or keep current, up-to-date best [...]

Why You Should Advertise Post-Holiday

After the holidays, trends in consumer spending take a dip. Those who received gift cards have to spend them, and others might need to exchange or [...]

How to Incorporate Email Marketing into Any Campaign

Among all marketing strategies, email marketing comes with the highest ROI. For each dollar you spend on your email marketing campaign, you can get [...]

How Supply & Demand Can Alter Your Marketing Strategy

Supply and Demand play a significant role in your marketing strategy, and if it doesn't currently, then it should right away.

What is Your Social Media Engagement Strategy?

Social media engagement is the measurement of user interactions with content posted on social media platforms like Twitter, LinkedIn, Facebook, and [...]

Ask What's Next to Get More Out Of Your Marketing

Successful companies understand the criticality of having a  marketing plan in place. They craft a  documented, well-planned strategy for their [...]

How the Data from Your Analytics Tells a Story

Big data has taken the world by storm. Over 2.5 quintillion bytes of data are generated around the globe on a daily basis!

How Successful Local Businesses Market Themselves

The difference between successful and unsuccessful businesses often comes down to how local businesses market themselves. Consumers will continue to [...]

Planning for 2021 with ROI in Mind

Now is the time you should be planning for 2021. This next year will be one of recovery and rebuilding, so it is more critical than ever to create [...]

How the Pandemic is Changing Our Video Streaming Habits

When searching for an indicator of how much the COVID-19 pandemic changed American lives, look no further than the major growth in streaming video [...]

Is OTT the Future of Video Ad Inventory?

In 2019, the share of subscription OTT service users in the U.S equaled 55.3%. That figure is expected to increase to 60.6% by 2023. The significant [...]

The Benefits of Advertising on Social Media

Social media advertising is now a core component of many companies' marketing strategies. In 2019, ad spend on social media platforms amounted to [...]

7 Signs Your Agency Does Cookie-Cutter Marketing

When you start working with a marketing agency, you need to put some faith in the company's actions; results don't become obvious immediately. To [...]

How to Calculate the ROI of Your Next Marketing Campaign

There's an old truism that goes like this: "If you can't measure it, then you can't improve it." That's true of most things, and it's certainly true [...]

The Best Marketing Tactics to Go With Your Radio Ad

Radio advertising is a time-honored means of spreading brand awareness and acquiring new customers. In today's Digital Age, it is usually most [...]

Is Your Digital Advertising Actually Working?

Advanced analytics tools in the field of digital marketing have made it easy to produce mounds of data. From user engagement metrics to conversion [...]

5 Tips for Improving Marketing ROI

How successful is your marketing campaign? 

5 Reasons Why Local Radio Should Always Be in Your Advertising Budget

Designing an ad campaign means making tough decisions about where, when, and how to invest your company's time and money. One veritable truth is that [...]

What is Digital Advertising?

Companies are continually looking for ways to connect with the right audience, generate leads, convert prospects, and drive sales. Over the past 25 [...]

How to Keep ROI At the Forefront of Your Marketing Plan

A marketing campaign’s costs depend on many factors, including the agency's expertise, the efficiency of tactics, market research quality, and the [...]

7 Steps for Putting Together Radio Creative

Considering that 92% of Americans listen to the radio every week, radio advertising has many powerful opportunities for businesses. The wide [...]

How a Digital Marketing Expert Can Help Your Business

Implementing a digital marketing strategy is integral to your business’ success. Without working on your online presence, it's hard to reach your [...]

How to Incorporate Email Marketing into Any Campaign

Email is an integral part of any successful marketing campaign.  A strong email marketing strategy helps you connect with the target audience in a [...]

5 Tips for Effective Podcast Ads

As podcast advertising rises in popularity, the competition for getting noticed grows steeper. To break through the noise, you’ll need top-notch [...]

Traditional Marketing and How It Fits Into a Digital Space

With more than half of the world's population using the internet, digital marketing keeps gaining momentum. However, traditional channels can't be [...]

Digital Marketing 101: 30 Terms You Need to Know

  The digital marketing world is full of industry-specific terms. It's important to understand what these terms mean for the purpose of clear [...]

Creating Niche Topics for Your Branded Podcast

The percentage of monthly podcast consumers in the United States has steadily risen over the past decade, from 11% in 2009 to 32% in 2019. Podcasts [...]

Why Your Email List is SO Important

Email is one of the most powerful marketing tools available today. For each $1 spent on email marketing, you can get $42 in return. That's an [...]

What Makes a Quality Podcast?

To create a high-quality podcast, you need the right essential elements: a high level of originality, great personality, freshness, consistency, and [...]

5 Things that Should Always Be Included In a Radio Ad

Radio advertising remains one of the most effective ways to reach a large audience - especially one defined by geography and demographics. But not [...]

The Future of Marketing for Northern Indiana Businesses

Technology is gradually evening the playing fields between small businesses and large corporations. This is welcome news for many Northern Indiana [...]

Why You Should Incorporate Digital Advertising With Your Radio Spots

By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase customer [...]

How to Choose a Podcast Topic

Podcasts are becoming a powerful branding, lead-generating, and sale-driving tool. With 39% of men and 36% of women listening to podcasts monthly, [...]