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Radio Commercial Schedules: Choosing Dayparts When Your Spots Play

Imagine this: you’ve created the perfect radio ad. It has a great hook that grabs listeners’ attention for a big event happening at your business and [...]

How Live, Local Radio Talent Brings Extra Value To Advertisers

In a world where national satellite radio and AI-driven radio stations are common, we at Federated Media believe that live, local talent matters.

Who Listens To Rock Music Radio?

What comes to mind when you think of rock music? Let’s talk about who exactly is listening to rock radio in northern Indiana — and why your business [...]

8 Ways A Business Can Support A Nonprofit Beyond Writing A Check

Nonprofits are an essential part of the community, and supporting them is a wonderful way for your business to give back. Whether it’s a school, [...]

Corporate Social Responsibility: Why Your Business Needs To Partner With a Charity

Nowadays, it’s not just enough for businesses to offer a quality product or service at a fair price to earn customers. Now, consumers expect the [...]

How St. Jude Donations Help Children Worldwide

When you donate to St. Jude Children’s Research Hospital, no matter the amount, you make a positive impact on children’s lives all over the world.

How Planning Contests Annually Benefits Your Business

Most of us have entered an online contest in our lifetime. Whether you wanted to win a new coffee maker or a new deck, the idea of that prize tempted [...]

10 Tips For Planning Your Annual Marketing Budget

Planning a marketing budget looks different for every business, but no matter what, you must be ready for your plan to change (probably more than [...]

Why You Should Plan Your Marketing On An Annual Basis

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail” – and, while that’s relevant to many facets of business, it rings [...]

How Radio Should Fit Into Your Marketing Plan Next Year

It’s the last quarter of the year, and for many businesses, that means budget season. For marketing teams, that means deciding how much money to [...]

How Google Reviews Impact Where Your Business Appears in Search

Business owners and marketing managers aiming to have their business’s website appear on the first page of search engine results pages are often [...]

How Business Information Not On Your Website Impacts Your Revenue

In today's digital age, consumers often voice their questions directly to their smart device through a voice assistant like Alexa or Siri or apps [...]

The Power Of A Consistent Marketing Message

Consumers see thousands of advertisements and marketing messages every single day, between social media posts, radio ads, emails, targeted display [...]

Moving New Customers Through the Consumer Journey with First-Party Data

The way consumers make purchases has changed drastically over the years.

How To Ask Effective First Party Data Survey Questions

First-party data has always been a key to success for businesses, but it’s not just about collecting email addresses to toss in a bucket for later.

How Influencer Marketing Can Go Beyond Social Media

Influencer marketing is a powerful marketing tactic that puts a megaphone on an influential person’s recommendations. More than 5 billion people [...]

How To Work With Influencers

A social media influencer campaign combines the power of word-of-mouth referrals with the power of a social media ad. It’s like a personal [...]

Why Is Influencer Marketing So Effective?

As social media usage has exploded in the last decade, so too has the rise of social media influencers — people who partner with brands to promote [...]

How Influencers Can Help Your Cause Marketing Campaign

If you want to ensure your cause marketing campaign is reaching people, partnering with someone who has already earned the trust of loyal followers [...]

How To Launch A Cause Marketing Strategy

Cause marketing can make a huge impact for charities, your community and for your business, inside and out. While it involves a unique strategy, it [...]

Why Cause Marketing is Important For Your Business

Cause marketing is playing a bigger role in consumer consumption. In fact, a 2021 study from IBM Institute for Business Value found that 44% of [...]

Tips to Create Facebook Creative Ads

Facebook’s reach is massive and its ad platform offers businesses a valuable tool for reaching specific groups of customers. Their recent policy [...]

How Digital Marketing Helps Businesses & Why You Should Launch Your Strategy

Digital marketing is an incredibly accessible means of reaching customers because it puts you in contact with a wide group with little investment on [...]

Email Marketing Best Practices: 6 Things to Put in Place

Although some believe that email marketing is an outdated way to reach current and potential customers, it is still one of the best ways to get the [...]

How Video Marketing Benefits Any Business

Customers love video. Its popularity is soaring as more people spend time browsing and scrolling through their apps online. Businesses can benefit [...]

How Showing Off Your Culture Helps You Recruit and Retain Talent

Over the past couple of years, employers have likely noticed differences in prospective employee demands when looking to join a company. Employees no [...]

What Makes Facebook Video Unique Amongst Video Marketing

Video has established itself in online marketing, especially with the rise of social media. With the thriving success of TikTok, the social media [...]

SEO Algorithm's Evolution Over the Years

As search engines become increasingly sophisticated, their algorithms evolve accordingly and become more adept at bringing relevant, quality [...]

How to Keep Your Email Database Up-to-Date and Working for You

Email marketing is still one of the most effective tools available today, but an email marketing campaign requires a quality email database to [...]

Elements of an Intriguing Recruitment Ad

Now more than ever, companies need new employees. However, it takes time and effort to conduct recruiting amid all the other work tasks. Perhaps it [...]

How Google Analytics Continues to Evolve

Many business owners rely on Google Analytics for insight into their website traffic. Whether setting up search engine optimization or seeking site [...]

Tips for Pairing Blogs and Social Media to Maximize Engagement

Maintaining engagement with your customers is crucial for forming your base and nurturing ongoing relationships. Interacting with those in your area [...]

SEO Is a Valuable Strategy  but What Really is it?

SEO is frequently used and widely misunderstood as a term. However, SEO is a widely valuable tool in your marketing kit and one that could provide [...]

Tips to Incorporate Collecting First-Party Data into Your Existing Ad Campaigns

Due to privacy concerns, cookie tracking has gotten some negative coverage in recent years. Some companies have vowed to reduce business access to [...]

Increase Sales Using First-Party Data & Increase Customer Following

Data is central to business in many ways, and some types of data impact small businesses more than others. First-party data is among the most useful [...]

How to Write a Grant in 3 Easy Steps

Most nonprofit organizations rely on the generosity of a community of donors to support their mission. To provide even more services, nonprofits [...]

How To Help Your Business Stand Out From The Crowd When Recruiting

A lot of businesses are hiring right now. That means it’s more important than ever for your business to stand out from the crowd when recruiting [...]

Target A Superfan Base With Event Marketing

It can be incredibly challenging to connect with your audience in the modern digital landscape. Despite having fans connected through social media, [...]

Grow Your Email Marketing by Collecting First-Party Data

Data has always been a significant aspect of marketing, but these days, collecting and interpreting data is essential for businesses that want to [...]

Tips for Using Email Marketing to Collect First-Party Data

Not only an incredibly effective but also a cost-efficient tactic, email marketing is a cornerstone of many successful marketing strategies and [...]

Understanding the Future of Facebook Ads

The online world is constantly changing, and Facebook is preparing to make some big shifts itself. Aside from changing their name, they’re also [...]

How SEM Helps Service Companies Get Ahead of the Competition

E-commerce companies commonly use search engine marketing (SEM) to attract and engage customers. But SEM's potential extends far beyond a single [...]

How First-Party Data Grows Email Marketing (and Increases Your Subscribers)

Even email marketing established itself as a valuable marketing branch, providing a considerable return on investment while continuing to grow. Some [...]

Become an Industry Authority with Blogs

Search engine optimization (SEO) is an integral part of maximizing visibility online and helping customers find you, and because of this, adhering to [...]

Strategy Before Tactics: The Key to Building Your Business with Federated Media

In marketing, especially as a business owner, it's common to invest in projects by seeing what sticks. However, it's essential to know that just [...]

Streaming is the Future of Television

Gone are the days of network television's dominance over the airwaves. While cable's mass adoption spelled the beginning of the end, streaming [...]

Tips to Develop Your Recruitment Marketing Strategy

Even during the best times, it can be challenging to attract the talent you need. With employees on the hunt for the best job opportunities, it's [...]

12 Questions Federated Media Asks to Understand Their Client Needs (and Follow-Up)

Understanding a client's needs is the foundation of any successful business. Delivering results and helping customers relies on finding where [...]

How Podcasts and Blogs Fit Your Marketing Strategy

When most people think of content marketing, they probably think of blogs. However, the term is actually much broader, including many online [...]

Why Search Matters To Your Business

So much of the world today has transitioned online. More people rely on their phones and computers to find places to go and things to buy through [...]

How Federated Media Gets to Know Their Customers and Meet Their Needs

Businesses can learn a lot about a prospective media partner by their pitch. Some media partners roll right into their pitch deck as soon as [...]

How to Kick Your SEM up a Notch Using Negative Keywords

Most marketing professionals know keywords' importance to search engine marketing (SEM) efforts. Keywords help businesses gain a more prominent [...]

What's the Difference Between Video Targeting & OTT?

Video targeting and OTT are effective marketing tactics. While they are both visual mediums, they are entirely different when it comes to their [...]

Increase Your Digital Marketing ROI with Display Ad Campaigns

Just three decades ago, the Internet was a novelty, with only a few thousand sites and a few million people browsing for up to an hour on any given [...]

How to Build Your Brand with Social Media Engagement

Businesses must stop thinking of social media marketing from a sales perspective and instead approach it to engage customers.  Social media isn't [...]

Partnering with Federated Media Means Working with a Culture of Innovation

When you partner with Federated Media, you're partnering with a company with a history and a culture of innovation. Starting as a small radio [...]

How Your Digital Marketing Elevates Your Sales

Today, businesses need a digital presence more than ever before. The overwhelming majority (85 percent) of consumers research products or brands [...]

Why All OTT Ads are NOT Created Equal

With their rising popularity amongst advertisers, it’s crucial to remember streaming and over-the-top (OTT) service advertising is not a linear [...]

See the Federated Media Difference in Action (We're More than Radio)

Federated Media has been in the business of promoting companies like yours in the Fort Wayne and South Bend areas for decades now. We have helped [...]

Key Qualities to Look for in a Marketing Partner

The most effective marketing strategies should combine traditional media like radio, TV, and newspapers with digital avenues such as email marketing, [...]

How Has the Consumer Journey Evolved

Digital marketing reaches nearly every consumer in your company's target. Social media ads, display ads, and content marketing all play a role in [...]

Why Businesses Need an SEM Strategy Now More Than Ever Before

With consumers spending more time online than ever before, search engine marketing (SEM) has become an essential component of an effective marketing [...]

What is the True Purpose of Having a Business Blog?

Many brick-and-mortar retailers have invested in developing websites, social media pages, content, and blogs to establish an online presence. Today, [...]

What Website Fixes Can Lower Your Blog's Bounce Rate

Your company's website is a vital component of a successful marketing strategy. Of course, it's not enough to attract visitors to your site. You also

How Impressions Differ Between Targeted Ads and SEM

When a user sees or hears an advertisement, it is called an impression. In digital, impressions occur anytime someone opens an app or loadsa web [...]

Why You Need A Dedicated Social Media Manager

In the early days of social media marketing, many business owners simply added that responsibility to their existing marketing team. However, doing [...]

How To Plan A Successful Outdoor Event

There’s a lot of planning and attention to detail that goes into making sure you’ve planned a successful outdoor event. If you do everything right, [...]

How to Keep Customers Happy While Your Supplies are Low

It's no secret that the worldwide supply chain and worker shortage issues have resulted in decreased output and heightened demand from customers. [...]

The Consumer Journey And Your Sales Funnel, Explained

Business owners hear a lot of buzzwords about the best ways to run their business. Two phrases commonly thrown around are “the consumer journey” and [...]

How Radio Enhances Addressable Geofencing

For small businesses, reaching your local audience is a crucial part of establishing and growing your business. Using location-based marketing helps [...]

How To Determine Your 2022 Marketing Strategy And Budget

Ongoing business growth is reliant upon building upon past successes and correcting where your plan didn’t succeed. Reviewing your effectiveness year [...]

Is The OTT Advertising You Bought True OTT?

OTT has seeped its way into our collective consciousness and daily habits. However, for how much the terms are thrown around few marketers truly [...]

How To Drive Revenue At Your Event

You should never lose money putting on an event. Events cost money, plain and simple. If you’re planning an event you should always be thinking about [...]

Why Relying On Only Social Media Marketing Is A Mistake

Social media has become a staple of marketing, as much as it has ingrained its way into our society. However, it has demonstrated itself as a [...]

Using Contests To Enhance Your Virtual Events

The global pandemic thrust virtual events into the limelight, and there’s no indication that they’re slowing down anytime soon.

Writing Web Copy with Your Customer In Mind

Web copy should speak to your customersby focusing on their needs and offering solutions. You want copy that leads naturally into your proposed [...]

Why Match Your Radio and Digital Display Advertising Messages

Radio advertising is an invaluable tool to spread brand awareness of your business, products, and services. It allows you to reach a large, often [...]

Why Web Copy is the Backbone of Your Website

Small businesses don't have the same marketing advantages as large corporations, which means they must get more creative to reach the audience most [...]

How Your Blog Improves Your Web Health

Business owners always have a lot on their plate, which makes running their business blog a challenge. Blogs have been around for over a decade now, [...]

How Your Blog Brings More Attention to Your Website

Incorporating a blog into your overall marketing plan can provide a considerable boost to your business's online presence. A well-designed and [...]

Why Clear, Concise Copy is the Cornerstone of a Flourishing Website

Web copy is the cornerstone of a web page. It provides customers with pertinent and valuable information, improving your brand image and increasing [...]

What Do Customers Look for From a Company Website?

Imagine an interaction with a salesperson whom you've decided to give a few minutes of your time, but after several minutes you don't know which [...]

How Implementing an Annual Plan Increases ROI

Business owners often get caught in the flow of marketing and sales once their campaigns begin, and momentum takes over from there. While that works [...]

The Type Of Media Moms Love

Americans spend a lot of time consuming media throughout their day. A recent study shows that American adults are consuming 666 minutes of media each [...]

How Your Metrics Overlap: Combining Radio & Digital

Although some marketing channels are more effective in general than others, the best way to get the most attention possible on what you have to offer [...]

Letting Content Guide Prospects Through Their Customer Journey

One of the most significant shifts in marketing is content marketing's transition from a passive marketing tactic to directly driving sales. [...]

Making Content for More Than Just Content's Sake

Content marketing is a highly effective strategy to attract and engage customers, increase sales and revenue, and strengthen a business' reputation [...]

Content Marketing to Keep Your Leads Alive During Your Off Season

A business's off-season is an excellent opportunity for marketing and strategizing, especially since you need to continue advertising to maintain [...]

Why Most Targeted Ads Aren't As Effective As They Used To Be

Advertisements online are everywhere, and anyone who has searched for something online has been targeted by an ad at some point. But the old method [...]

The Power Of Sports Fans For Marketing

Sports are part of daily life for billions of people around the world. Nearly half of all Americans consider themselves sports fans, and 25% consider [...]

How A Media Partner Can Get You the Biggest Return for Your Content

When you're running a business, managing your content is a challenge. You already have your time consumed handling production, distribution, [...]

How To Show Your Community Support In Your Marketing

Forging relationships is what makes businesses succeed. When it comes down to it, a business that supports their community through their marketing [...]

How Can You Nurture Leads to Sales

Not every consumer who's interested in your products is going to buy right away. With a few exceptions, most businesses engage with consumers [...]

How To Update Your Radio Messaging During An Inventory Shortfall

Running low on inventory because your products are selling like hotcakes is a good problem to have. But if you’re running radio ads promoting [...]

Always Be Recruiting: How to Build A Talent Pool With Your Marketing

One of the keys to successful hiring is to always be recruiting and on the lookout for talent. It’s better to build a talent pool and have people [...]

Recruiting New Employees? Your Messaging Matters

It seems like everyone is trying to hire right now, that’s why it’s more important than ever that your messaging sets your company apart to have a [...]

Why Marketers Should be Prioritizing Email Marketing Right Now

Email marketing is a powerful component of your marketing strategy that can drive massive increases in sales. Its extensive reach has helped it [...]

3 Marketing Tasks To Complete Before Your Busy Season

When your busy season hits, the last thing you’re going to want to do is think about new forms of advertising. You want to focus on your customers [...]

How Radio Can Help You Successfully Recruit Employees

If you’ve ever found yourself stressed out because you suddenly have to hire 20 people for your company, you’re not alone. Hiring qualified employees [...]

Planning Your Email Marketing to Bring in the Best ROI

Email marketing has one of the highest returns on investment of any marketing tool you can use. Think about it. You're not paying expensive ad rates. [...]