The Federated Media Blog

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail” – and, while that’s relevant to many facets of business, it rings [...]

It’s the last quarter of the year, and for many businesses, that means budget season. For marketing teams, that means deciding how much money to [...]

Business owners and marketing managers aiming to have their business’s website appear on the first page of search engine results pages are often [...]

In today's digital age, consumers often voice their questions directly to their smart device through a voice assistant like Alexa or Siri or apps [...]

Consumers see thousands of advertisements and marketing messages every single day, between social media posts, radio ads, emails, targeted display [...]

The way consumers make purchases has changed drastically over the years.

First-party data has always been a key to success for businesses, but it’s not just about collecting email addresses to toss in a bucket for later.

Influencer marketing is a powerful marketing tactic that puts a megaphone on an influential person’s recommendations. More than 5 billion people [...]

A social media influencer campaign combines the power of word-of-mouth referrals with the power of a social media ad. It’s like a personal [...]

As social media usage has exploded in the last decade, so too has the rise of social media influencers — people who partner with brands to promote [...]

If you want to ensure your cause marketing campaign is reaching people, partnering with someone who has already earned the trust of loyal followers [...]

Cause marketing can make a huge impact for charities, your community and for your business, inside and out. While it involves a unique strategy, it [...]

Cause marketing is playing a bigger role in consumer consumption. In fact, a 2021 study from IBM Institute for Business Value found that 44% of [...]

Facebook’s reach is massive and its ad platform offers businesses a valuable tool for reaching specific groups of customers. Their recent policy [...]

Digital marketing is an incredibly accessible means of reaching customers because it puts you in contact with a wide group with little investment on [...]

Although some believe that email marketing is an outdated way to reach current and potential customers, it is still one of the best ways to get the [...]

Customers love video. Its popularity is soaring as more people spend time browsing and scrolling through their apps online. Businesses can benefit [...]

Over the past couple of years, employers have likely noticed differences in prospective employee demands when looking to join a company. Employees no [...]

Video has established itself in online marketing, especially with the rise of social media. With the thriving success of TikTok, the social media [...]

As search engines become increasingly sophisticated, their algorithms evolve accordingly and become more adept at bringing relevant, quality [...]

Email marketing is still one of the most effective tools available today, but an email marketing campaign requires a quality email database to [...]

Now more than ever, companies need new employees. However, it takes time and effort to conduct recruiting amid all the other work tasks. Perhaps it [...]

Many business owners rely on Google Analytics for insight into their website traffic. Whether setting up search engine optimization or seeking site [...]

Maintaining engagement with your customers is crucial for forming your base and nurturing ongoing relationships. Interacting with those in your area [...]

SEO is frequently used and widely misunderstood as a term. However, SEO is a widely valuable tool in your marketing kit and one that could provide [...]

Due to privacy concerns, cookie tracking has gotten some negative coverage in recent years. Some companies have vowed to reduce business access to [...]

Data is central to business in many ways, and some types of data impact small businesses more than others. First-party data is among the most useful [...]

Most nonprofit organizations rely on the generosity of a community of donors to support their mission. To provide even more services, nonprofits [...]

A lot of businesses are hiring right now. That means it’s more important than ever for your business to stand out from the crowd when recruiting [...]

It can be incredibly challenging to connect with your audience in the modern digital landscape. Despite having fans connected through social media, [...]

Data has always been a significant aspect of marketing, but these days, collecting and interpreting data is essential for businesses that want to [...]

Not only an incredibly effective but also a cost-efficient tactic, email marketing is a cornerstone of many successful marketing strategies and [...]

The online world is constantly changing, and Facebook is preparing to make some big shifts itself. Aside from changing their name, they’re also [...]

E-commerce companies commonly use search engine marketing (SEM) to attract and engage customers. But SEM's potential extends far beyond a single [...]

Even email marketing established itself as a valuable marketing branch, providing a considerable return on investment while continuing to grow. Some [...]

Search engine optimization (SEO) is an integral part of maximizing visibility online and helping customers find you, and because of this, adhering to [...]

In marketing, especially as a business owner, it's common to invest in projects by seeing what sticks. However, it's essential to know that just [...]

Gone are the days of network television's dominance over the airwaves. While cable's mass adoption spelled the beginning of the end, streaming [...]

Even during the best times, it can be challenging to attract the talent you need. With employees on the hunt for the best job opportunities, it's [...]

Understanding a client's needs is the foundation of any successful business. Delivering results and helping customers relies on finding where [...]

When most people think of content marketing, they probably think of blogs. However, the term is actually much broader, including many online [...]

So much of the world today has transitioned online. More people rely on their phones and computers to find places to go and things to buy through [...]

Businesses can learn a lot about a prospective media partner by their pitch. Some media partners roll right into their pitch deck as soon as [...]

Most marketing professionals know keywords' importance to search engine marketing (SEM) efforts. Keywords help businesses gain a more prominent [...]

Video targeting and OTT are effective marketing tactics. While they are both visual mediums, they are entirely different when it comes to their [...]

Just three decades ago, the Internet was a novelty, with only a few thousand sites and a few million people browsing for up to an hour on any given [...]

Businesses must stop thinking of social media marketing from a sales perspective and instead approach it to engage customers.  Social media isn't [...]

When you partner with Federated Media, you're partnering with a company with a history and a culture of innovation. Starting as a small radio [...]

Today, businesses need a digital presence more than ever before. The overwhelming majority (85 percent) of consumers research products or brands [...]

With their rising popularity amongst advertisers, it’s crucial to remember streaming and over-the-top (OTT) service advertising is not a linear [...]

Federated Media has been in the business of promoting companies like yours in the Fort Wayne and South Bend areas for decades now. We have helped [...]

The most effective marketing strategies should combine traditional media like radio, TV, and newspapers with digital avenues such as email marketing, [...]

Digital marketing reaches nearly every consumer in your company's target. Social media ads, display ads, and content marketing all play a role in [...]

With consumers spending more time online than ever before, search engine marketing (SEM) has become an essential component of an effective marketing [...]

Many brick-and-mortar retailers have invested in developing websites, social media pages, content, and blogs to establish an online presence. Today, [...]

Your company's website is a vital component of a successful marketing strategy. Of course, it's not enough to attract visitors to your site. You also

When a user sees or hears an advertisement, it is called an impression. In digital, impressions occur anytime someone opens an app or loadsa web [...]

In the early days of social media marketing, many business owners simply added that responsibility to their existing marketing team. However, doing [...]

There’s a lot of planning and attention to detail that goes into making sure you’ve planned a successful outdoor event. If you do everything right, [...]

It's no secret that the worldwide supply chain and worker shortage issues have resulted in decreased output and heightened demand from customers. [...]

Business owners hear a lot of buzzwords about the best ways to run their business. Two phrases commonly thrown around are “the consumer journey” and [...]

For small businesses, reaching your local audience is a crucial part of establishing and growing your business. Using location-based marketing helps [...]

Ongoing business growth is reliant upon building upon past successes and correcting where your plan didn’t succeed. Reviewing your effectiveness year [...]

OTT has seeped its way into our collective consciousness and daily habits. However, for how much the terms are thrown around few marketers truly [...]

You should never lose money putting on an event. Events cost money, plain and simple. If you’re planning an event you should always be thinking about [...]

Social media has become a staple of marketing, as much as it has ingrained its way into our society. However, it has demonstrated itself as a [...]

The global pandemic thrust virtual events into the limelight, and there’s no indication that they’re slowing down anytime soon.

Web copy should speak to your customersby focusing on their needs and offering solutions. You want copy that leads naturally into your proposed [...]

Radio advertising is an invaluable tool to spread brand awareness of your business, products, and services. It allows you to reach a large, often [...]

Small businesses don't have the same marketing advantages as large corporations, which means they must get more creative to reach the audience most [...]

Business owners always have a lot on their plate, which makes running their business blog a challenge. Blogs have been around for over a decade now, [...]

Incorporating a blog into your overall marketing plan can provide a considerable boost to your business's online presence. A well-designed and [...]

Web copy is the cornerstone of a web page. It provides customers with pertinent and valuable information, improving your brand image and increasing [...]

Imagine an interaction with a salesperson whom you've decided to give a few minutes of your time, but after several minutes you don't know which [...]

Business owners often get caught in the flow of marketing and sales once their campaigns begin, and momentum takes over from there. While that works [...]

Americans spend a lot of time consuming media throughout their day. A recent study shows that American adults are consuming 666 minutes of media each [...]

Although some marketing channels are more effective in general than others, the best way to get the most attention possible on what you have to offer [...]

One of the most significant shifts in marketing is content marketing's transition from a passive marketing tactic to directly driving sales. [...]

Content marketing is a highly effective strategy to attract and engage customers, increase sales and revenue, and strengthen a business' reputation [...]

A business's off-season is an excellent opportunity for marketing and strategizing, especially since you need to continue advertising to maintain [...]

Advertisements online are everywhere, and anyone who has searched for something online has been targeted by an ad at some point. But the old method [...]

Sports are part of daily life for billions of people around the world. Nearly half of all Americans consider themselves sports fans, and 25% consider [...]

When you're running a business, managing your content is a challenge. You already have your time consumed handling production, distribution, [...]

Forging relationships is what makes businesses succeed. When it comes down to it, a business that supports their community through their marketing [...]

Not every consumer who's interested in your products is going to buy right away. With a few exceptions, most businesses engage with consumers [...]

Running low on inventory because your products are selling like hotcakes is a good problem to have. But if you’re running radio ads promoting [...]

One of the keys to successful hiring is to always be recruiting and on the lookout for talent. It’s better to build a talent pool and have people [...]

It seems like everyone is trying to hire right now, that’s why it’s more important than ever that your messaging sets your company apart to have a [...]

Email marketing is a powerful component of your marketing strategy that can drive massive increases in sales. Its extensive reach has helped it [...]

When your busy season hits, the last thing you’re going to want to do is think about new forms of advertising. You want to focus on your customers [...]

If you’ve ever found yourself stressed out because you suddenly have to hire 20 people for your company, you’re not alone. Hiring qualified employees [...]

Email marketing has one of the highest returns on investment of any marketing tool you can use. Think about it. You're not paying expensive ad rates. [...]

Most marketers already know email can be an effective strategy on its own, especially to nurture leads and strengthen buyer and seller relationships.

Content needs to provide value to an audience in order to be effective. If you’re not creating content your audience will love, you'll struggle to [...]

There's no doubting the significance of influencer marketing anymore, as research not only highlights its current success but its potential for the [...]

Every business has a busy season and a slow season. It’s tempting to only advertise for the busy season because we know the other times will be slow.

Heavy web traffic doesn’t always equal heavy sales.

Advertising cooperatives can help you develop brand uniformity on a national level, but when it comes to your local market their tactics, frankly, [...]

Running your business is challenging enough. You've got to ensure that your assembled product is up to par, that orders are fulfilled, that everyone [...]

You might have heard about OTT, but might not be aware of what it is. Luckily, it’s highly likely that you already have experienced OTT as a consumer.